Ready to Uncover Your Passion, Get Clarity, & Start a Brand?
Wondering how to to get CLEAR on your passion as an entrepreneur? Or HOW to start and launch your business? This clarity coaching session is for YOU.
In this LIVE CLARITY COACHING session, you will hear me coach Jillian and together, we uncover her passion and get massive clarity! I then help her map out an order of operations for getting her brand into the world. We discuss how to start a brand and starting a podcast.
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Full transcription available at the bottom of this blog post.
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I launched my podcast in 2018 after searching for a way to scale my coaching business and grow my following in a faster, more authentic way. I decided on podcasting because I have kids (aka. video isn't my jam), and because audio is growing insanely fast and I saw an emerging trend. Last, because committing to a podcast was my way of showing up consistently and dedicating myself to my mission.
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FULL EPISODE TRANSCRIPTION:
In this live coaching session with Jillian Pettit you are going to hear us literally have her breakthrough moment. So for those of you that are just sitting on that, in that space of, ah, like, I think I know the thing, but do I know the thing, but I'm feeling kind of stuck, but how would I make this into a thing this one's for you? Okay. Join me and Jillian, as we navigate her life's mission and the work and the things that God has given her in her life to overcome, and also to bring her more strength as a parent of special needs children and hear how she really is going to take that life experience and that beautiful, incredible gift that God gave her to help other moms who have special needs kids navigate that space. If you want to find out more about Jillian, please head over to her podcast, sprinkled with strength and give it a listen. Especially if you know another mama with special needs children, she is creating that sisterhood. She is working hard to really create that community that is so desperately needed. So I'm just proud of Jillian. And I'm excited that I got to be a part of this breakthrough for her. I know you guys are gonna love this episode and you're just gonna love.
Welcome back to the mompreneur mastermind show, where we choose to run insanely successful, passive income businesses that light us up while consuming iced coffee, braless and flawless, and maybe breaking it down to some gangster rap while our kids aren't looking. Did we just become best friends? Yes. Yes we did. Hey, I'm Stephanie gas, six figure corporate exact turned top 1% network marketer turn podcasters. I believe when we let God light our path, we experienced true miracles. Welcome sister. Let's get pumped up for today.
Start with, what are your goals for today? What do we have to accomplish? So I would love to nail down a solid business idea. And then from that, how I can turn it into some sort of online profitability. So figuring out what that next step is or what I could offer to the world besides just talking to them. Okay. And what do you do right now? So right now I have a business called essentially dr. Mom. It is MLM business, so I do essential oils. Okay. But within that, I also work on connecting with special needs moms. Cause I have two special needs kids. And when my son was born and I had like a similar birth experience, I was like, I must have missed the Mark on the first one that God is doing this to me again.
Obviously he was like, you need a redo, you missed the door. I tried to give you something and you didn't follow it. So now you now here now, right? Bless you. Cause you have to do something with it. Right? Cause I had to, so they were both micro preemies. My daughter was 26 weeks. My son was 25. So super rare. And they were both under two pounds. So like, gosh. And the fact that it happened again, I'm like, obviously like I'm called to do something as I just don't know what. Okay. Wow. That's cool. And so are you doing the essentially doctor mom full time? Are you working elsewhere? I do not work elsewhere. I take care of my son. Primarily. My daughter is in the sixth grade. She's at school, my son, I do homeschool with him in the morning and then take him an hour away to ADA for autism.
Okay. Very neat. So let's start with what is like a year from now. If you could just talk about something, cause you said you like really loved talking. Let's think about what do you want to talk about if you a year from now could just pick to talk about anything in the entire world. What would you talk about? I think that is probably where I struggled because I don't know what I love talking about. I just know, I love talking people through things. Like my bachelor's is in psychology. When I had my son, I was getting my master's in counseling, but then I'm like writing a paper, like drugged up. Like, can I have an extension? I just had a C section. So what really like gets me fired up is whether it's in my business. And I'm talking through someone in my downline about how to work through a situation or I'm talking with, you know, one of my mom's friends or something about their child, who's struggling with something or like getting tested for autism or how I handled something.
Like I love talking about other people's problems. Okay. Let me ask you if you really feel focused on having a resource for moms of kids with autism and that's the micro niche that you stepped into, that was your core thing. And then there's a bajillion ways we can monetize that. So don't worry about that right now. I want to make sure does that light your fire or does that feel like, Ooh, that's just off. I don't know. I think that I've always struggled with, so whether it was with like my essential oils, I avoided the special needs issues for a long time. Because to me it seems so big. Yeah. Like every child has such different issues and such different strengths and weaknesses, but it seems so big. I can't grasp every situation. So I think what I've been coming to is so not necessarily just for autism, but for any mom whose child is struggling.
I think a strength of mine with my kids is seeing things that are strengths and then working those in to help with their struggles. Yes. So like my son loves music, so how can we incorporate music into like language that he's struggling with and then work with that? Or my daughter loves horses or tech or whatever. Like how can I motivate her with the thing that she loves to do the thing and work on the thing she doesn't like doing? Oh my gosh. So I think that's kind of like, I've been like since I booked our appointment, that's like, all I've been thinking of is like, what in the world am I even going to tell this for all? Like, like she's wonderful at pulling all these things out of people, but I need to know like where I am to help her help me.
So yeah. But right off the bat, I will tell you right now, if you were the woman to step into that space and say, I'm here to support the mom of a special needs or struggling child because I have to, I've been through it. I understand there's this process of acceptance, but there's also this process of thriving and figuring out their gifts and helping them find happiness. And here's how you balance those things as a parent and you have all the resources already for her. You have all this life experience that you can hand a mom. Don't you think that's an incredible miracle gift that you have to give? I do, but then I feel like I should just give it away. I got trouble like wanting that to be a business. I feel so badly for them. Like I know that pain of like being up at night and thinking about their future and friendships and all that stuff.
I'm like, I don't want to ask you for money. I just want to help you. But listen, you will help them because of course I'm going to make you start a podcast. And so you're going to gift as much as you possibly can to this woman. And then you're going to say, but do you need more? Do you need implementation with me? Like there's so many ways that we can monetize that where you're not asking them for money. You're saying I have something else for you at a higher level that will help solve even more of your stress in this area or whatever we want to pay for solutions. So don't let that get in your head. And here's the other thing I've noticed. God gives me the favor and the provision when I stop worrying about right, how am I going to make money or I feel bad about making money off this thing.
And I finally just say, you called me to talk about this. I'm going to open my mouth and talk about it. And all of a sudden it's like the money's flowing in. People are calling for this or that. They want to hire you for stuff. Come speak, come consult on this. Or can I hire you for a 30 minute session with me? Cause I'm having this issue. Like there's so many things you could do that, especially with your bachelor's in psychology. I think it's beautiful that you're gonna be able to get into the mindset of that parent. And that's, I mean, that's the stuff that I love. Like that will keep me up late. If I do a zoom call, I'm talking to, you know, my team members late at night, like the stuff where I'm full of energy is talking through that, that mind piece.
Well, I think that's baller. I think you just have to get out of your own way and know that that is what you're being asked to do. Well, and I think when it comes to parenting, it's so personal. Yeah. Everybody's, family's different. So having that, that openness where it's sharing and not judging. Yeah. And you can say that too, like think about, I like to think and we'll go here next in terms of title of a brand tagline of a brand description of a brand, Oh, there's already so many ideas I have for you to connect with these other moms basically. But opening up this safe space, this Haven for her, like it's already hard enough for her, but she's going to go in the world and she's going to find judgment will not here. You know, you're going to go and try to find the right resources to help you.
And you know, you don't know what to do and you're getting slammed with a million different options. Not here. There's no right way. There's no wrong way. Like you're creating this safe space for those parents to grow through it together and to find positivity in the situation and find the blessing. Because I think it's almost even more of a blessing that they've been gifted as this special child that has these different needs and for them to navigate that and find the good in it. I just think that's such a beautiful mission. I can't even get behind it. Like I'm like so excited for you. I'm excited hearing you and you know, what's so cool essentially, dr. Mom pairs perfectly because obviously she needs essential oils for Virgilian things, right? For the, you know, healing for creating a calming space for her and the children and all of that.
So right away you can start monetizing with your essential oils company cause it's a perfect fit. And I can talk to about how you can verbalize that to her on the podcast. So of course I want you to create. And the reason I want you to do a podcast is because that mom is not on YouTube. She's not reading blogs. She's probably listening while they drive to appointments, she cooks, she cleans and I already, your voice already is great. You had come through with a lot of confidence. I think that it would be a perfect place for you to come and share your content, share your stories with her. I already, I already told my husband, I'm like, I know him, I'm starting a podcast in 2020. And he's like, okay, like he's super supportive. He's like, you do whatever you need to do. Like I don't want to do video. Like, and I think that that's, what's held me back sometimes in my essential oil business. I'm like on video, I have to be like presentable and I need to have my makeup on. And I need to, like, if you want to sell a lifestyle, you need to like, look like a lifestyle. So podcast is so much more my jam and that's what I consider. Right. So annoying. I just refused.
It was, I'm like, hi, here I am with my pimple, Jillian, how are you? Like, I don't care, but it takes a time to get to that space. But it's still, I went live in my podcast group the other day and the kids are in and out and it's like, it's just, doesn't feel as relaxed for it's different when it's a community. Yeah. Like I have a really nice essential oil community and that is a safe space. Like, and I think that is a gift of mine, of making other people feel welcome. It's like, I'm a extrovert in person, but an introvert. Like I still need that downtime. You're an ambivert. Just like I am. So let's create your brand. Okay. Okay. There are four tiers of brand creation we're going to go through the first is who are we serving? We have a really great baseline for her, but we're just going to dig in a bit deeper.
Okay. The second one is title of the brand tagline of the brand and description of the brand. So we're going to go through those for now. And then the next step is we're going to talk about maybe content of how you can lay out content for her that solves that serves that's searchable in Google and gets found really easily and organically. Okay. Because that's everything you want. When someone goes into iTunes, the Apple search for the podcast and they type in special needs, mom or special needs support, or a parent of an autistic child, like yours comes up and it's right there and it's juicy and we've got the right episode titles. And then she's like, Oh, this like, nobody wants to get on there and hear a boring educational podcast. Like they want to support. They want the, if this was me and I was sitting in your shoes, I'd be like, I need to fuel for today to get through this.
And to know that, you know, there's a sisterhood of women that understand me. I need yes. Breakthrough the hard. And I want it to be light and fun. And like I wrote down like the, who do I want to serve? Which I know is before, or, I mean, after the other stuff with that, I want to start with that. So who is the avatar? I think her name is Becky, but I wrote down some things that I feel like she feels, but she's struggling to process her kid's diagnosis. You know, it's in the earlier stages, she knows she needs to care for her kids and be there and that they need all of her, but she also feels like she's drawn to more and like still be a person. Even though her kid has these needs, she feels guilty about that. But she knows that she's called to do more, but this is her season where she needs to kind of hunker down and take care of her kids right now.
Also the mom, who's just afraid of getting the tests, like finding that I noticed is finding the doctor, asking for help, seeing that something's off, not knowing, and then not having that friend group to support it. Not knowing how to share her story with people. Because when she goes to mops groups or she's on Facebook or she's, you know, sees her friends post on Facebook, all the A's their child just got or like all their things at that rips her soul in half. But she also wants to be there for those. Like, those are her friends, those are her family. She wants to support them, but she needs support so badly. It does not know how to ask for it and does not know where to go girl. So, so needed in the world. Well, because it's me, like I left my mops bawling. Like those aren't my kids.
I can't do what they're telling me to do. Like that's not my life. Like, I'm so sorry, your kid won't do that. Like my kid can't eat so much more basic. Totally. And they don't get it. And that's why it's so critical about what you're creating the micro niche. And I think when you have a micro niche, that's where everything falls into place. It's not just, I help women solve problems and navigate what they're going through. Like you are specifically helping a Becky special needs children and you know, how and why and what, and it's safe and it's fun and it's light. And you're like, yes. So much. Yes. A billion percent so good. Okay. So that's really clear. What are we going to call this thing? That was, those are my Blake's. That's why I have your stuff written down, but it's just like, I have nothing. Okay.
Let me think. We have to have special needs in the tagline for certain. It has to be clear search. Yeah. Are you infusing God and faith into this? Or are you keeping that up? I don't know. Like I it's part of me, but I don't necessarily think it has to be part of her. Okay. What we want to do in a tagline is give her the promise. The special needs mom or the special needs mother as special needs mama and what it's community it's support. It's peace and positivity. Yeah. I kept writing down the stuff like uncovering to like, I don't know why that word, because I feel like all of that's there. Yeah. And so much like we know like, just because our kids have a diagnosis doesn't mean that our mama instincts are gone. Let me look up in iTunes real quick. What comes up one second?
When I type in special needs mom there's stuff like unexceptional moms, mama podcast, real mom podcast. There's literally nothing there's that says special needs right in there. Like you would be the first podcast to come up, which is insane to me, insane. Oh my gosh. Power of moms, radio. Here's one's special needs mama in business, but still that's not the same thing. That's the only one that has special needs in the title. Like for me, that's imperative. I was playing around with, to like, what I like to do with my kids is look for those silver linings, looking for like turning their strengths or like, you know, repositioning their strengths to, with their struggles or like, you know, like things that, cause I was thinking, what, what are the tools I use? What do I do myself that I could actually help someone with other than like, I'm great at hearing your story and then helping you like process your specific thing.
So like, I could have, you know, other special needs moms out and talk about their stories or diagnosis and different things. But then I was thinking like, what do I do with my kids? Yeah. And I was going to tell you when we get to content, we're for sure. Having other moms on this show. So a hundred percent you just said silver lining, like what if it was the silver lining show? And then for mothers of special needs children we have. Right. So it's like, you can have something like the silver lining show podcast for special needs kids or for special needs mamas. I think it's special mothers or mama's with special need children. And that's the sentence. That's the promise. Right. But it could be something like the silver lining show or it could be something like, I don't know if it's weird to be like the special needs special.
Is it weird to have it like as the title? I think I like better, like something like the silver lining show or like uncovering the silver lining, discover the silver lining. Yeah. I like those. I don't know if they're already in there. They're not, I just looked at the silver line. Not even in there. It's just crazy to me that in the combination of all the things to me that seem like, Oh, for sure that'd be taken like, because it's for you because it's yours and you just didn't know it was yours and all along, it's been being saved for you. That's amazing. Isn't it? Like, I could just paint on the floor. I love it. I love it. Like uncovering the silver lining podcast for mamas. That's like, I feel like that's a hundred percent me. I know. Right. Uncovering the silver lining podcast for mamas with special needs kids. Yup.
When I brand it random, buy it, do it, copyright it. What? After this is copyright Jillian. Okay. So for the mama, right? Or mother, do you like a certain word there? I feel like I say like mama friend a lot. Okay. We'll use that in the description, but for the tagline. Cause it's going to be in the graphic. Yeah. It's gotta be, I'm like, I'm good with either mom or mama. Okay. Like one or more than like mother feels like. And is it for the mom of, is the term special needs children depends on who you ask, but yeah. I'm okay with it for moms. Well, it would be special needs children. Is that right? For the mom of children? Special needs. Okay. So that's your tagline, right? Yeah. In the show, like in rap now when we get into the description, this is everything and she's going, cause she just Googled special needs, mom, you know autistic resources or whatever she acting in there. We need to put that stuff into this description. Okay. I don't know this space as well as you, but let me do my best. And then you can retweak the words or the verbiage because you will know this space better than me, but let me do my best to give you like what a description might look and feel like. So that clicked with her and then make it your own. Let me see what I got here.
Give me the words on this one. Okay. Hey mama friend, do you have a child with special needs? I understand you. I get you. I feel you. I am you with two of my own. We have felt the blessings, the hardships and the confusion that comes with the journey of navigating autism. I know what it feels like to get that diagnosis. Not know what it means. Feel confused. Where do you start? Where's the safe community of other women facing this same hard questions. I want you to know that I've created a safe place for you where we can find the blessings in our situation. We can uncover the silver lining of being a parent with an autistic or special needs child together. Because this doesn't have to be hard. This doesn't have to be overwhelming. I want to gift you. Every answer I've discovered along the way, have a couple of laughs and be your friend and help you navigate this journey.
Welcome to uncovering the silver lining show. Yeah. I love it. Something like that. And you'll know you take so that's recorded right? That feeling to that, but we want to trigger her. We want her to read that and be like, crap. That's what I'm feeling right now. But I also want her to know this. Isn't I'm not going to blast you with do this, do that or education, but like let's find the light, the positivity that the silver lining of, of us, of loving ourselves. Again, even though we face this, like you don't have to be buried because you have a child with special needs. You still are. You, you know, you're still worthy of this great life and there's all these beautiful things we can do to make your child's life more blessed as well. Like all the stories you have. So anyway, I would roll with that, read it into it.
How do whatever you know is key words that she'd be searching for content is next. Yeah. I was definitely wanting to interview other special needs moms. So sharing their stories. Like I think to me, stories are so important and I love watching television, like listening to your podcasts and trying to figure out like, what are my passions? What do I love? What do I, whatever? And I was thinking like, I love watching TV. Like I love, but I think it's that storyline, like, it's how, like they're having struggles. How do they overcome it? How does it relate to anything I'm going through? Like having that relationship, especially like when you're a stay at home mom and you're alone or just with a child, like you see, you need adults on TV. Like you need adult somewhere to just have those adult moments. But having those stories.
So hearing from moms like how they felt when their child was getting diagnosed, how they felt in the beginning, how did it affect your relationships? How did it affect, you know, things at school when you had your first IEP meeting or you had, you know, you had to advocate or stand up for yourself or stand up for your child or like talking to your in-laws, you know, how did you grow that backbone or feel that thing with that inside of yourself. So keep moving through and see the joy in your child. Even when things are hard. I like, cause every is everyone, you know? Yeah. So I think you could ask them every mom that you talked to and what was the silver lining like at the end of the day, you know, you shared this story, what's the silver lining that you're where you're sitting right now.
And then that also made me think of something else. How do you feel about coaching? I love coaching. I think coaching would be my jam. So hot. Dang. You just monetized. I, yeah, that makes sense for you because if the education that you have, because of what you've already come through with your kids, you can simply instead you can do some of them on the air, like have a woman come share her story, but then have them bring their top three issues or questions that they're facing. And you're working through with them live on the show. And if other women want to do that with you, like you can start for free to get some credibility, some social proof on the show. And then after three of those free ones, people are going to start asking you, how do I book a session with you? Just like that? And you can do these silver lining sessions. I don't know what you would have. Right.
I love that. It's all just like, it just makes sense. It's so perfect. And it's just like this. If you're hopping on with a mom, maybe it's 30 minutes to start. She can play with it. Maybe it's there an hour and she comes on with you and you basically say this isn't a therapy session. This is a solution session. Right. I want to hear what's going on with you, but I need to know what's the problem we're solving. What's going on is in, you know, is it the resources you're looking for? Is it something specific with your child? Because you've been through a whole of that. I think you have an answer or at least a direction for almost anything that they could bring to you at this point. How do you feel tapping that? Even though I haven't thought about it that way, but like having that faith that God's going to give me the, that she needs, that it's not all me.
It's not all about me. Like I've lived through these things, but that's not like I don't have to have the perfect answer for everyone. It'll be given to me a million percent. That's what happens to me every time I talk to you guys, before I get on these calls, I'm like, like I just said, God gives me the words for this because I don't know this space and that space like that is your, like the back of your hand, you're going to know. And it's a newer mom. Remember she's two steps behind you, right? You six months into this thing or she just got the diagnosis. And so, you know, you've dealt with that for a decade and you already know what that felt like and how you navigated that. And you've gotten to the other side of it. And that's why you're going to know what to say to her.
Yep. So that's how you monetize. And the beauty of that is we start with a micro following. Like if you had 10 people that were listening to your show, you all people will already start hiring you for silver lining sessions. We don't need thousands of people to sell like an ebook at $8. Each later, when you've worked with 30 women, you'll know, maybe there's potential for an online course here or something or a membership community. But not yet. You first have to know what are the, what's she asking me? What am I hearing over and over again? Is there a system here or maybe like me, you're going to go. I thrive in these coaching sessions and I'm going to stick with this for awhile. Yeah. I like that. I do like to think big sometimes like future future. So then it gets like that.
I feel like not enough, like, well, I don't have a whole, you know, how can you have a business? I don't have a whole package. I don't have this. Or I don't have that. It doesn't have to be all of that to start something, Oh my gosh, all you need is your podcast. And an email set up like that's like to actually get started with building an audience, do something for free that serves her, which will be this, this podcast. The second thing is you have some type of email where she can get in touch with you and go, Hey, I want a silver lining session. And you just email back and forth. You don't need a package to start with. You don't need anything. Fancy. I have a coaching episode coming out Thursday that tells you guys everything about how to do a coaching business.
How do I invoice? How to, what do I use? It's perfect timing. So you'll have that to set that up because you don't need anything. It's all the stuff is free. Zoom is free. Calendarly is free. You can use MailChimp for awhile. And I already have all that stuff from my oil business. So that's started there. And another way for you to monetize from day one, Jillian is to say, this episode is sponsored by essentially doctor, mom, you know, mama, are you needing some peace in your life? I know you've heard of essential oils. I've got my favorites. I have a company that I personally love. They're sponsoring this episode. If you want to come on over to blah, blah, blah, blah, blah.com and see what my top three oils are, are for peace. And when I'm around, come on over and you give her a link or if you want, you know, give her, does that make sense?
So like you can actually sponsor your own show, quote unquote, with your own oil. Yeah. That's a great idea. Yeah. So you've got your, your double dipping, cause you're, you're sponsoring with a product that you know, does help her. And secondly, you're going to let them know and PS, before we go, ladies, I just want to remind you. I have silver lining sessions available for you. If you have a specific thing you want to work through or navigate with me, remember, I've got a decade of experience in this area. I have a bachelor's in psychology. I want to help you get through the mindset shifts. You need, give you the resources, work through solutions with you. So email me at blah, blah, blah.com. And we'll talk about if this would be a good fit for you. Yeah. I love it. Yeah. Now you've monetized. I love it. Now I put my passion oil on before we got started. I'm like, it's all gonna like just Jones through me now.
So let's talk about what we would charge for that coaching, the silver lining sessions. And do you think that would be like a 30 minute? I would 45 minutes an hour. Like I also want to be cognizant of her time. So I feel like, I feel like trying to keep it to a half an hour would be helpful for her. Especially if she's home with her kids, like finding a half an hour might be a little bit more reasonable than finding a whole hour without where she can feel like she's taking time for herself. I'll think I'll know. Like once I do some of the free ones in the beginning, like how long do they run? Yes. Cause I don't know if I have an hours enough for her to like get through everything. But, and the biggest thing with coaching sessions, especially I think for this woman is going to be having a lot of communication up front of how the call is structured.
You will have, Hey, you know, I'm so excited. You just booked your call with me. We're going to have five minutes for you to share your story because they could ramble for 30 minutes. And then all of a sudden there's no solution, right? So you have five to seven minutes to share your story. And you know, even if you have to, you'll hear a ding, then we're going to transition into what are the top two problems you're bringing to me now that we're going to solve? Cause this is about solutions, right? They bring you the top two things, your spit firing back to them, whatever that answer, that resource, that mindset shift is that they need to make helping them navigate that. And then that's the call. So I think just a lot of open communication beforehand of how you want to structure those. You don't want it to be a therapy session, right?
Like I think you're bringing the positivity with the silver lining show, which is so cool. It's a different perspective on this. And so I think your sessions will really be focused on that. So as long as she's aware of that, and once people hear you do it on the show, it drives more business than I can possibly handle because people heard me do it on the air. And when I need that for me a hundred percent, that's what I did. Like I binged like three or four episodes. Yeah. I was like, Nope, that's I need to do that. So they're going to do that with you. And that's, it's free. Like you're not putting money into sales funnels. You're not setting up crazy thing. Like you're just talking and sharing and helping and other people go, hi, I need that. It's the most beautiful thing.
I love it. Cool. So money wise, I would say two or three for free. So you can use them on your show to get started. And then you saw how I, my process went when I asked somebody, when I book with them, I asked them, are you open to me using this on the show? If so, sign the release and you could do the same with your sessions, right? So cost-wise, I think it starts with, what are you worth? You have to ask yourself that question. If you went into the job market today, what would you want to make per hour? Well, I think doing what I did before, which was not at all related to this it's okay, because it's still your worth. If you went back to a job market, I would guess like $30 an hour. Okay. Start these mini sessions at 47 for 30 minutes because we have to roll in sevens and you can a little bit more for, I mean, if that feels weird to you, you can do 37, but you can charge more because it's a solution.
If you were going to like therapy or counseling, it'd be over a hundred an hour. Exactly like that. So that's but you can always scale up. So if you're like, okay, I'm going to do six months at 47. And you verbalize that to these mamas because you guys are founders of this show with me because we are warriors together, sister, you know mama, friends that are getting started on this journey together for the first, whatever review 20 of you or 30 of you, I'm going to give you a silver lining session, four 47. We're going to break through a barrier. We're going to navigate whatever you're going through. [inaudible] You can communicate that with them. Like you're going to gift them these sessions at this great price, because you want to help your, the sisters that are there with you from the beginning. You also want to get social proof that there's always a silver lining in every situation you want to use it on your show.
I think that's a win, win, win for everybody involved. And if you had a couple of week just icing on the cake and then dealt with the price in six months. Yup. And people will pay once they hear you in action. They're like, Oh, she had so many answers for her. Oh no. And we feel like, but are we going to give it all away? No. Cause every woman's different. Like you said, every parent is different. Every problem has its differences. Okay. So any other questions on any of the above that we've talked about? The four tiers of branding or the podcast or anything like that? I don't think so. Like I said, I don't know. It all just like feels so or daily. Right? Same zigging mess. I think it's going to take just like figuring out what works and hearing those same questions and like me getting that, that faith and that sense of myself that like, okay, we can do this once you do the first two sessions, you're going to be like, are you kidding?
Oh, in alignment for me. Or there's certain pieces of this that aren't, but you'll know. So get the first couple done, reach out to a couple mamas and let them know, this is what I'm doing. This what I'm starting. I have two pro bono spots. I need you to come on, but we're going to be on my show and do it obviously in zoom. And then if you hate it, you don't have to use it on your show. I think you're going to love it. I think you're going to realize, Holy smokes, I have a gift for this. If you love talking to people, navigating issues with people, this is everything. So is that normally what you do is you record the video audio in zoom because then it gives you an audio file. And then you use that and do you like edit it a bunch or not really?
I don't really edit much in these coaching sessions. When I use them on the air, I try to edit them to 45 minutes or less. I have an editor that does that. But if I just riff a small 20 minute episode, there are times I don't even edit at all. So it depends on how flowy you are in your recording. Right? And then I have other students that are like, I'm a mess. And I could edit for eight hours because my thoughts are everywhere. And I'm so the biggest thing is like, how do you work best when it comes to recording? And if you need it fully scripted, do it. If you need just a quick outline, if you're just an off the cuff person, try to get your message out like cleanly so that you don't have a lot of work to do with editing.
I don't know if you're going to take the course or not, but I do have a whole module on editing yourself versus outsourcing and finding the cheapest option for that. Okay. Yeah. I think that's a good idea. So we have 15 minutes. What else is open for you that you want to talk about? I think what that balance is between, especially with podcasts. Cause I listened to sound like I love the coaching calls because I think that those are really cool and they're helpful. I've tried to listen to other parenting podcasts and I think that's why I've shied away from it for a long time. Because you know, like I said, the parenting realm feels so judgmental to me. Like even when they're just, I don't know. I think that's probably people trying to give education, but it feels like judgment, but they don't get where you sit.
That's why you're right. Their parents with, you know, normally functioning kids and it's a whole different ball game and that's why it's so beautiful what you're going to do because the way you have to parent it is different. And I think it's okay for you to step up and say, do you guys feel judged in this space? So do I like let's do something different here because we have to parent in a different way for you to be that voice for them. No, I think that's what scares me the most is like just the parenting thing is reminding myself. It's just community. It's not judgment. And like how to have the education side, like, cause there will be things of me sharing the story is kind of education. Like, Oh, you know, like my son wouldn't do this. So I learned that he loved to look at himself in the mirror.
So now we're incorporating the mirror in other things, you totally want education in there, but make it relatable to her by, you know, if there's something funny that happen with the mirror, be sure you put that in. Like just where it seems like it's your friends sitting together talking about this versus I am a doctor today and we are going to talk about, you know, the ABC ABC's of autism. Like they want to feel you like, Oh, and then he went to the mirror and she was like laughing. Cause he saw himself. And like I think the emotional connection with that mom and then storytelling that then brings her to education and of course learn through experience sharing what you've done that works. Giving visual examples will be everything. So you will have education in there. And I haven't listened to your I'm breaking up with Instagram one yet, but I neither you that I love Instagram for the fact that I found more community there.
Like I've been able to find other kids with cerebral palsy and like see them on a journey where I couldn't find that on Facebook. I couldn't find that anywhere else. So those hashtags have been really helpful. Good. Basically the whole premise of it is that use it for that. Use it for connection for growing your existing audience. But what Instagram is not doing today is growing an organic new audience. That's basically. Yeah. And that is the hard thing. And that's with my oil business, like I will never ever stop using oils. Like they literally saved us and like what they've done with my son with his respiratory system and everything has just been just, I mean, I tear up just thinking about it. It's so amazing, but I know that it's not mine. Like I have no control over that. I have no control over anything.
They could go like I don't at all think that they'll go under, but they could like things happen. And then I don't have that. Yeah. This is so beautiful because it creates something that's yours where you can make a hundred percent of the profits like that. Cause the mom that's gonna hire you for a session. She's also buying oils. So if she likes better than everyone else, she's going to buy it from you and great. We've make 20, 30% off of those oil sales as well because they will help her. Right. For sure. Yeah. And I think it's important that when you market the oils share that like you just shared a story. Remember that women are emotional beings, especially your mom, you're going to be touching. And so let them know guys, I'm obsessed with oils. They're sponsoring my specific, my favorite oils are sponsoring this show.
And let me share a story with you. My son had this respiratory thing and duh, duh, duh. So if you need to grab this oil or your kiddos are facing a similar thing, come on over to blah, blah, blah.com and check out my favorite oils. Yeah. And I would definitely leave the name of your oils out don't brand. Yeah. Yeah. So that is curiosity marketing. And if you ever had to switch for any reason, you never have to take down an episode, right? Yeah. That makes sense. Yeah. That's in case you just never know. Well, I love it. Do you have any other people who are kind of in the parenting? Like I don't know, is this, you know, when you talk about like, what section do you go into, do you think that this is like a parenting section of iTunes? It is parenting and then secondary would be education.
I believe. Okay. Here's the thing. It's not a parenting podcast for parents. It's special realm. So I think you can remove that weird mindset. That's keeping you like of like parenting skills. Yeah. Nothing to do with that. And yes, he'll talk about some parenting, but this is really for the mom. This is for Becky, her mindset. It's her resources. It's her processing. It's her navigation of guilt. It's her overwhelm. It's her really well. And I know we just like, even in the last month or two, like I find myself reminding myself often, like you prayed for this, like the problem you're having right now. Like you prayed for that. When I tell my son like stop talking to me, are you kidding me? Like, he's seven when he was four. I was like, please say mom. And now I'm like, can you stop?
I'm like, I prayed so hard for this. And now I am yelling at you. That is beautiful and magic. I love and like see little stories like that, Jillian, to have those in your show, I'm like, it's so relatable. And it's the moms sitting where you sat four years ago going, I'm just praying for my kid to talk to me now. And you can let them know, listen, there may be a day that your kid is, you know, jabbering left and right, right. So you're helping her find the silver lining. I know it just all works. I mean, you're so right. It was just like held silver, lining yourself. Like it was, I have it written down. Like I was writing stuff before, like for the last few days and I haven't written like randomly over things. Yeah. Wow. So it all came full circle, I think sooner rather than later, because otherwise you'll get in your head in your way and don't to launch a podcast.
There's really not a lot to launch it. Have a lot of this stuff right here, because we've just worked through all the verbiage, titling all of that, you know, I would say you could totally get this thing going in 30 days. I think so. And then think about who do you want those first, maybe two or three women to be you do that strategy session with hosted in zoom, just like this, and then see how you feel about that. You're going to know after you, like probably after the first one you're going to be like, dang it, that's it love that or you're going to go and I think that's going to be the answer or you'll say I didn't love that. And that's okay too, you know, but I think you will. I think I can just tell that you're going to love that.
And then the next step is maybe 90 days from now we can do another call and 90 to 120 days from now because you'll have, I have 90 days worth of podcasting. You know, I've got, I've met with 15 women. Here's all the things that are going on and we can talk about what's next so that you can have a plan for the next six months. Right. Is there a membership community potential here? Do we see an outline of an online course that we need to create X, Y, Z? I think that's maybe, but right now this is the focus and that you were just zoned into it. So you're focused on that. Yeah, you are. So what I needed, well, I'm sending you blessings. I'm just thank you so much and so much courage because I think this is amazing and I'm cheering for, for you.
Thank you. Keep me posted. I will. Thank you so much. Okay. Hope you guys loved that live coaching episode with Jillian. And as you can see, we went from hi Steph. I hope we can nail down a business idea to her, literally having a podcast out in the world. And she actually ended on the name sprinkled with strength. Again, you can check out her podcast anywhere you listen to podcasts, Jillian Pettit, and just proud of her. Just so proud of her, you guys. And I want you to know that if you're sitting in that space where she was sitting back in January in two short months, you can have transformation in two short months. You can figure out the things you can get clarity on. The how all you have to do is raise your hand and ask for help. Okay? And whether that be me or another mentor that resonates with you, or a course that you've been eyeballing, or maybe it's even free stuff, a book or a podcast that you desperately need to help you move the needle, just do the thing, just do it.
Rip off the bandaid, make the investment, make the phone call, ask for help, reach into your membership groups or find a community and say, hello, will anybody help me with this thing? Because you got to get going. You got to move your feet. You've got to start somewhere in order to have traction. And so that's, I'm just so proud of Gillian because she made the investment in herself to get clarity and together we mapped out the business and the brand, and now she has a podcast and I'm just excited for it because the mission behind it is so big. And you know, that God specifically asked that of her. So I'm so excited to watch how he works through her. It's going to be amazing anyway, sending you guys off with a huge hug and a thank you from the bottom of my heart for being a part of this sisterhood with me.
Thank you for listening. Thank you for being here. Thank you for subscribing and sharing with your friends and posting it in stories. That is literally how we spread our sisterhood and continue to help other women be incredible moms and entrepreneurs, which is really what the word mompreneur means. To me, it means we have a call to be fierce as moms and to raise up these little kingdom, kingdom soldiers for Jesus. And we also have a call to do incredible things for us and for it, you know, with the giftings that we've ultimately been given and to kind of tap into that. And so mompreneur, to me is this word of just ferocity because we are fierce moms and we are also incredible business women. And, and, and I'm just excited that you're here with me on this journey. So sending you that little bit of gratitude and a hug, I'll see you soon as always
Love and light, Stef.
Lots of fancy unused education. Podcast Coach, Clarity Coach, & Top #25 Ranked Podcast Host for Christian Entrepreneurs.