BONUS ALERT! Why Shiny Object Syndrome is KILLING Your Potential, Your Success, & Keeping You From Growing Your business.
EVERYTHING I have learned about this horrible disease and how to treat it effectively so that you will be cured forever! HAHA! You don't have to live with Shiny Object Syndrome DISEASE any more friends.
Listen to me step on my soapbox and school you on why this has to stop, how to stop, and what to do so that you stay laser-focused on your avatar. The secrets to how I beat SOS and never looked back.
Full transcription available at the bottom of this blog post.
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FULL EPISODE TRANSCRIPTION:
Hey friends. Welcome to this super quick, super fun theory, very necessary bonus episode today, where I'm going to give you some tough love because in the past 72 hours, I have heard from three of my clients that they are dealing with shiny object syndrome. They've been like, Stef set us straight. We just want to do all the things we want to follow. All the coaches. We want to talk about all the things and you got to help us help ourselves. So I figured why not do it here? Because if three of my clients are dealing with this, maybe you are too shiny. Object syndrome be gone. We're going to have a word today about focus, intentionality, why we cannot let shiny objects syndrome disease infect us how to make sure that it doesn't. And if yet, if you have it, if you've caught it, how you can remedy that. Welcome back to The Mompreneur Mastermind Show, where we choose to run insanely successful, passive income businesses that light us up while consuming iced coffee, braless and flawless, and maybe breaking it down to some gangster rap while our kids aren't looking. Did we just become best friends? Yes. Yes we did. Hey, I'm Stephanie gas. Six figure corporate exec turned top 1%. Network marketer turn podcaster. I believe when we let God light our path, we experienced true miracles. Welcome sister. Let's get pumped up for today's show.
Now, before we dig into this episode, I want to remind you that for a couple more days, you can enter to win a completely free 30 minute coaching session with me. That's right. We are celebrating 200,000 downloads on this podcast ads crazy, and all you guys got to do to get entered, to win a free coaching session is head on over to the mompreneur mastermind show on Apple podcasts. You already are right now. You know what I mean? And pause this episode, go to the page and scroll down. Click, write a review. It's all the way down on my home page of my podcast on Apple podcasts, click write a written review, leave a review, screenshot it, post it up an IgE stories and tag me. Or you can talk about an episode, share a screenshot of the show, et cetera, and tag me. You'll be entered to win and your chances they're really good.
Someone's going to win. Why not? You? We can jam for 30 minutes on anything. Your little mom from her heart desires. Don't miss out. This giveaway ends on July 10th. Okay. Let's switch gears and talk about shiny object syndrome. So here y'all are trying to grow a business hanging out in quarantine. You're probably on the old IAG a little bit too much. You're listening to podcasts. You're in this high consumption arena of your life when we're trying to build and make our businesses profitable or scale them. Correct? Are you nodding? Yes. So you are consuming trying to learn. You're Googling. You're finding different coaches that are helpful, and you're putting all of this, these ideas into your mind. And you know what? I think that that's okay for a while so that you can learn, but there comes a point where you have to discern what you're actually going to do, and then you've got to stick with it and you have to stop looking up.
You have to stop. If you guys stay in this heavy consumption all the time, it's me. It's just distracting you from ever actually making progress. And that's what shiny object syndrome is. It's actually a disease of distraction. Okay? This is, this is from the definition from entrepreneur.com shiny object syndrome at its core is a disease of distraction. And it affects entrepreneurs specifically because of the qualities that make them unique. Entrepreneurs tend to be highly motivated, right? They're not afraid of new projects. They're like a small child chasing after shiny objects. They lose interest, start chasing the next thing. Okay? So this could be whatever. The next podcast episode that literally has nothing to do with your avatar. This could be a new freebie or another new free. We are another new freebie. This could be another program or court or another co Korch Korch course another offer.
This could be another coach that you're hiring. This could be changing up your IgG layout for the budget time. I just started doing that. So, you know, no hate, no shade, but you guys get what I'm saying right now. Do you feel me? You are so easily distracted and you don't even recognize or realize that instead of growing your business, you're diluting it instead of actually making progress. You're starting over every couple of weeks because you're starting with something new and different, and you're never actually going to have success and make money in your business because you're confusing your avatar. Every time you open your mouth, you got something new. You're selling something different. You're going in a different direction. You're all over the dang place. Is anybody raising their hand right now? Please know, you're not alone. Know that 99% of entrepreneurs, at some point in our transition into success, quote, unquote, we have faced or are currently dealing with this shiny object syndrome, the disease.
So you are not alone. The first thing we have to start with, okay, let me start here is I first want to give you permission. Okay. The number one thing we have to do is know that we do have permission to learn. I'm not saying that we should never try something new or different, but what I am saying is that you have to have a very focused mentality. When you head out into the inner interwebs, when you go out looking for the next best coach, when you go out and start consuming all the different podcasts from all the different people, you have to be intentional about it because in the day and age that we live in, we are add, right. We just, all of us, we have the kids and the, this and the, that, and we're cooking and we're doing, and we're learning and we are not intentionally praying over the choices that we're making on a daily basis, let alone in our businesses.
So let's just stop. Okay? So here we go. Here's what we're going to do. We're going to stop S T O P. We are going to stop and we are going to start all together from one place you ready? And this place is Lola. Now, if you guys are new around here, who is Lola? Stephanie, Lola is my avatar. You guys are my Lola. What does that mean? Well, gosh, Lola is aspiring to grow this passive business online. She's interested in podcasting or she's a beginner podcaster. She wants to have passive income fueling her business. She wants to create courses. She's probably dabbling in coaching, which means she needs the resources to help manage her time. Still be present, faith, fueled mama and wifey. She needs to understand online marketing. Okay. And then she needs to get out of her own flipping away. Cause Lola, a lot of the times is her own worst enemy.
She's overthinking she's analysis paralysis and she be the queen of shiny object syndrome. Okay. So that is my avatar. And because I know her so exceptionally well, like I get you guys so much. I have been you I'm in your brain. I talked to you guys in my groups every day. I'm in the DMS with you guys every day, I've worked with hundreds of clients at this point. I know what you guys are struggling with. I get it. So when I go out to create content for you, that's where I start this. Hear me, hear me. This is where I start from you, Lola. So what I want you guys to do is get back to grassroots in your business right now, right now, turn off all the people that are infusing, new information, new ideas, all the shiny things into you. What you should be doing.
Get back to grassroots. Start with your Lola. Who is your avatar at the core? What are her highest pain points? What do you think they are? If you only have one person following you, great, go ask that person. What's going on with you booboo. How can I help you serve you? What do you need from me? And then you start to create content for Lola. Don't look up guys. What does this mean? This means when I create, I just, I was asked by three of my clients to help them with shiny object syndrome in the last 72 hours. I didn't go Google shiny object, syndrome, podcasts. And who's talking about this and what are they saying in 27 steps to shiny? No, because I don't want to be influenced. I don't want someone else's content coming out of my mouth. If you know what I'm saying, we have got to be raw, real, authentic, unique.
This marketplace is so oversaturated with everybody copying each other. I feel like when I go into the world of coaches and no offense because I am a coach, but look, I go into this quote unquote coaching industry. And everybody's saying the same thing and yuck. Like, I'm not about it. I'm not even about what they're teaching. So I dare to not even look up and to, to coach to my own drum, right? Like I want to play to my own beat. I want to speak to my own heart. I want Holy spirit leading what I teach you guys about. I want Holy spirit working through me, flowing through me. When I opened my mouth behind this microphone for you to know that everything I say is mine. And I'm not just mimicking some other coach out there. I'm not just mimicking some other podcasts or I'm not just copying what someone else has already done.
You have got to add value. That is true and real and authentic. And so for me, it means getting back to Lola and not looking up. What do I mean? Okay, don't look up. Are you guys hearing this right now? You with me, because this is so critically important, don't look up. So once you've got inspiration in your heart and you know, let's say your avatar is named Mary and you know that Mary's struggling with losing that last 10 pounds. She's a busy mama. She's a busy wife. She can't seem to meal prep. She's so confused with health and wellness. It's overwhelming. She's of the diet rat race, dah, dah, dah, dah, dah, dah. You already know this because you've probably been her. You're not called to be who you are and teach what you teach by accident, nor are you under-qualified nor do you need to go and research like crazy what someone else says about it to give you permission, to get up and speak up.
No girl, sister, hear me. You get to speak up about the stuff that you know, you are qualified. You are, don't look up, get behind the mic with what you know that you did that step one is what did you do now? Start sharing it and helping your Lola or your Maria or whatever their name is without looking up, create authentic, real, true content that helps transform her life. And I'm going to go so far as tell you, you may need to unfollow people on Instagram. I sure have. I don't even scroll you guys think I'm kidding. I do not scroll Instagram at all. I get in, I post my own stuff in stories. I enjoy stories. That's the only reason I show up there. I want to engage with you guys in the DMS. And then once or twice a week, I post a post in the feed and that is it.
And I don't want to be distracted. I just want to do me. What else I had to? I unfollowed every podcast I was listening to except for elevation church because Steven Furtick has it going on. You know what I mean? I need to, I need to hear only the things that helped me grow and be inspired, but not really in my niche because I don't want to be a copycat. I think it's the, I think it's the lamest thing in the world on the planet to be copied. And I was recently copied. So I've got a little bit of a bone to pick here, but it's not a good look. Okay? Like guys, there are 1,000,001 ways to show up here. And there is only one unique you and one unique voice that God's asked you to have. And I think I know that the enemy uses distraction and shiny object syndrome or disease as a way to keep you from shining as just you, he uses it as a way for you to infuse all the little pieces of all the other people that you learn from to really hide who you are and what your messages and the way that you want to teach.
Right? And he makes you feel inferior. So you think you need to go teach and show up like someone else. He makes you feel like there are ways, the only way guys, those, none of that truth, none of that is real. So unfollow. All the people, maybe directly in your niche that are making you pivot and mold who you are and what you're saying. Just do it now for those of you going, Oh gosh, but if I'm not learning and following these people, I don't know what to say. And I don't know what to do. And then I I'm lost. Listen, there is a difference between doing market research, head on into Google search, or if you're smart, duck, duck go cause they don't track you. Okay. Pinterest or wherever, do some market research on the topics you want to talk about or on your avatar to come up with some triggers or some hot points that you think they need to learn, but then get out and go create it in your own way.
And if you do talk about something that is someone else's right, like I just read you guys the description of shiny object syndrome from entrepreneur.com. You must give credit where credit is due. So it's cool if you're like, Oh my gosh, I listened to this amazing podcast about meal prepping. She had three steps in there that I think was genius. And I have the same market as her and I want to use her three steps on my podcast instead of tweaking them and pretending they're yours, just use her three steps and reference her, give her credit, tell people to go and follow that podcast. That podcast episode. Now I'm guilty of this. You guys, when I started blogging, I totally went out and tried to find stuff that people liked and copied it in a way, in a sense, I didn't give credit where credit was due.
And I ended up getting in big trouble for that. A couple of like, I don't even know, four years ago or whatever. When I started blogging, it was a hard lesson to learn. But what I thought I was doing was I thought it was good for my business. I thought, Oh, this is how we should, we should grow as we should do what everybody else is doing. No, you guys here's the secret. Write this down. Don't do what everyone else is doing. Don't do what doesn't immediately set your soul on fire. Don't follow the latest, coolest fanciest marketing ads. This, that funnels clicky. Funnily Fu this, that booboo guys. It's not about any of that. It's not. It's about you speaking directly to your Lola, your avatar every week. One person, one set of problems. One micro micro niche. I am T get it together.
Girl, we have got to solve one thing. If you don't know what your micro niche is, we have got to get a clarity session because you will never IX Excel. If you're in a huge sea with a million other people talking about a million things, one thing, one problem, one avatar. And then don't look up for six months. The clients I work with, one-on-one my elite clients. When they listen to me, which they do because I'm on them and they don't look up for six months, they are seeing massive results in their businesses. Massive. They are seeing hundreds of new podcast downloads every week. They are seeing thousands of dollars in the bank over 48 hour periods of time. They are seeing growth in people, hiring them for coaching, but they all have one thing in common. So if you guys want to know, and you want to have that type of success and you want to see that type of transformation, your own business, here it is.
They are not looking up. They're not getting distracted. They are showing up consistently with one message cohesively over and over and over and over for free serving, solving, transforming pretty much on a podcast, just like this or wherever they show up. They're not pivoting. They're not going everywhere. They're not Instagram than Facebook than Pinterest and podcast and YouTube and Facebook ads. And Oh my gosh, it's not working. Start over tiny offer. Big offer coach. No, stop it. Remember, stop. Just stop. Start from grassroots. Who needs you and why? And how can you show up unfollow? Everyone. You need to unfollow. Get laser focused, laser focused on your specific avatar. And then you speak to that avatar over and over again. And I recommend doing it on a podcast because this is how you guys hear me. Show up authentically for you multiple times a week.
Just me just stuff as raw as I can be for you. As real as I can be for you with no one else's voices blowing through me, no other coaches have influenced me. It's just me here sitting, sharing my heart with you. Like we were at coffee. And I think that that matters to you. I think that you guys appreciate that for me, right? I think that you feel seen by me. I think that you guys, I know I hear it from you guys all the time. My clients, all of you that are up up in my DMS, you were craving someone that was going to stop lying to you. Stop telling you all the things you had to do in order to be successful. And I started telling you all the things you had to stop in order to be successful, right? I am not.
I am not telling you guys. There's 1,000,001 ways to have success. I am telling you there is one way and it's to have one voice, your voice and it's to show up for one person, your person with only one influence God with only one person propelling the words that you need to speak and preach. And guess what? That is. Holy spirit. That's right. I'm gonna leave you with just a couple of verses. I'm going to pray over you. Proverbs four 25. Let your eyes look directly ahead and let your gaze be fixed straight in front of you. If you guys didn't hear me hear the word I said, don't look up. Scripture says, don't look up, okay, here's another one. Proverbs four 27. Do not turn to the right nor to the left. Turn your foot from evil again. If you did not hear me say the devil is using distraction to keep you from doing your incredible, God's incredible mission for you here on earth here.
The word did not turn to the left or to the right turn. Turn your foot from evil. Don't go. There. Don't go there. Distraction is evil. Literally right here, right here, another one first Corinthians seven 20 each man must remain in that condition in which he was called, Oh, mic drop. Each man must remain in the condition in which he was called. I mean, to me what this verse means, and I know there are so many interpretations of verses, but I always just take what first comes into my heart. And what I saw here is that we have been called for one thing we have been created with special spiritual giftings. All of us, you included. And we must remain there because God didn't call all of us to do all the things that everyone else is doing. That's the enemy's perfect distraction. That's the perfect facade.
He called you to do what he created you for. So do it. And then finally, and finally, first Timothy Timothy four 16, pay close attention to yourself and to your teaching persevere in these things for, as you do this, you will ensure salvation both for yourself. And for those who hear you, let me say that again. First Timothy four 16, pay, close attention to yourself and to your teaching persevere in these things for, as you do this, you will ensure a salvation, both for yourself and those who hear you. What did we just hear directly from scripture? That when we pay attention to ourselves and who we are teaching and what we are teaching AKA your avatar, we start to ensure salvation for ourselves and those who hear us, because we're actually making a difference for the kingdom guys over and over again in scripture, God is saying, don't look up, stop getting distracted, stop again, stop, bring it back, bring it back home, bring it back to God, bring it back to Lola's.
Bring it back. Rein it in girl, unfollow. All the peeps, get fig on the weekends, get fig completely. I don't care. You've got to stay focused and you've got to stay true to who God asked you to be. And if he also asked you to be a mama and a wifey, some of you, we got to also be that right. We got to also love ourselves. We have to have self care. We have, we have so many things we have to do. Being distracted is the least of them. So I know you can do this. I am here with you for you. I would love to pray over you, whatever you need. Let me know if this episode resonated with you. If this was something that you needed to hear, pause this, take a screenshot for me, put it in your Instagram. I want to enter you in the free coaching giveaway.
That's happening. I know that so many of you need clarity right now. You need help with what to do in the one area that you've been called to do it. It's all right here inside your soul, inside your heart. But sometimes we just need permission. Sometimes we just need someone else to come in and take an inside. Look at what we cannot see. I would love to be that coach or mentor for you. I would love to help you. That is what I do. My spiritual gifting has clarity for Christian mompreneurs. So if you need me, I am here. I am here to support you. Number one, share a screenshot of this. Get entered to win a free coaching session. Number two, this maybe you're listening to this at a future date. And that opportunity has passed email us firstname.lastname@example.org. I want to help you with a breakthrough call.
Okay, Lord, I lift up every person listening to this episode right now. I pray God that you give them divine clarity over what you need and want and will them to say, speak, do teach and show up for here on this planet. God, I ask that you help them eliminate distraction, help them get rid of the lies of the world and turn to the truth of the word. I pray God that you take their hand and guide them forward with such clear direction, provide them the right mentors, the right coaching, the right podcast episodes, provide them with the truth that they need to fuel and feed their souls and let them see truth about distraction, social media, and idolatry and all the things the enemy is using to keep us from doing your incredible work here and experiencing the provision and the favor that you have for every single one of us. You are so good. We trust you. We have faith in you. God. We're grateful in Jesus name. Amen. I'll meet you guys back here. Soon. 11 likes It's your life. Mama saw your mama real quick. Before you go. If you found value in today's podcast and you learn something new, take a screenshot for me, post it up in your Instagram stories and be sure to tag me because together we can empower, educate and shift the way the mom is looking at life. Because sister friend, we actually can have it all let's claim it.
Lots of fancy unused education. Podcast Coach, Clarity Coach, & Top #25 Ranked Podcast Host for Christian Entrepreneurs.