In this Clarity Coaching session with Elizabeth Amado, we dig DEEP into getting to the core common denominator of your brand. How to structure a podcast around a micro-niche!
Full transcription available at the bottom of this blog post.
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A podcast is such an amazing way to grow your audience and build a brand. It helps you share your voice, pour into your niche, and build trust. Did you know audio consumption is growing by over 30% each year? People are craving audio like never before and this is YOUR opportunity to secure your spot in a massive emerging market... podcasting.
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I launched my podcast in 2018 after searching for a way to scale my coaching business and grow my following in a faster, more authentic way. I decided on podcasting because I have kids (aka. video isn't my jam), and because audio is growing insanely fast and I saw an emerging trend. Last, because committing to a podcast was my way of showing up consistently and dedicating myself to my mission.
What has podcasting done for my business? Well, my podcast grew my revenue by over 98%! My community has grown by thousands and it has allowed me to touch more people than I ever could have imagined.
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Huge thank you to my amazing guest, Elizabeth Amado!
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FULL EPISODE TRANSCRIPTION:
Hey, Lola, happy Monday. That is right. I am actually recording this intro for you on Monday. It's 8:30 AM. And I forgot. I literally forgot. We have an episode today. My VA, she emailed me. She's like, Steph, are you okay? There's no episode. I'm like, Oh, snap, hold up, hold up, wait a minute. It's Monday. I forgot it. Anyway, we were out of town and you guys, this quarantine has me just so screwed up and my schedules and my days. And so anyway, apologies, we are late, but sister, we are here. That's right. And yes, you can hear my children right here in the next room. This is episode one 65, and we are going to be talking about going from a big niche and kind of, hi. I want to talk about everything and I'm passionate about so many things, but we got to tick down and dig down into that big niche to find the micro niche that is yours and what your one thing is so that you can finally have more clarity in your brand because clarity equals confidence. Am I right? So in today's clarity coaching session with Elizabeth motto, you are going to hear exactly that going from a big niche to a micro niche and a complete rebrand of a podcast. We're mapping out content. We're mapping out strategy for her show. I know you're going to love it.
Welcome back to The Mompreneur Mastermind Show, where we choose to run insanely successful, passive income businesses that light us up while consuming iced coffee, braless and flawless, and maybe breaking it down to some gangster rap while our kids aren't looking. Did we just become best friends? Yes. Yes we did. Hey, I'm Stephanie gas. Six figure corporate exec turned top 1%. Network marketer turn podcaster. I believe when we let God light our path, we experienced true miracles. Welcome sister. Let's get pumped up.
Before we get into some clarity coaching, two things I have to share with you. Thing. One thing, one and thing two. Okay. Thing one is that I am making a promise to all of you. I am recommitting to showing up in a big way in our Facebook community. Okay. I have committed. And you heard it here fo folks right now on April 20th of 2020, you heard that I am committed to showing up once a week for you in the mompreneur mastermind group. Okay? Why? Because there's almost 3000 of you in there and I am ignoring you no more sister friends. This is going to be where I get to go deep with you. I was having the most beautiful conversation with Cathy Heller the other day. And we were talking about how, how and where you get to go deep with your humans. How can you connect?
How can you help them to feel and be seen? And while you guys feel close with me here on the show, it's still me teaching you. It's me talking to you. Where do you get to come talk to me? And if I had the choice, honestly, between where I want that to be, I would choose my Facebook group. It's just so intimate. It's all of you. It's a place where you can ask me questions. I can speak directly to you through live video. I can answer your questions. And that is what I'm choosing for the rest of 2020. So if you are not part of my Facebook group, you're going to be missing out in a huge way. So please pause right now, go to Facebook and type in mompreneur mastermind. My group will be the first one to come up or Bitly slash success support group, either way come and request to join the group.
We add everyone within 24 hours and I'm actually gonna go live for the very first time today. And I'm going to take live questions from the group. So come join. Don't miss out on free coaching every single week from me, this is going to be so fun. Okay. Thing to thing too. If you are sitting in a space right now, and you're feeling confused about your business, you're lacking clarity, you're lacking direction. You are unsure of the, how you don't know what the brand is or what your niche is or how to create the online course. You need help mapping that out. Maybe you don't know where you are at all, and you're just sitting there and you feel a tug in your heart, but you don't know what it is. And you're not sure how to take action on it. Or you have extreme clarity, but you're not making money.
Hello? I am Stefanie and I am a coach. Okay. I help women just like you get clarity. And I have helped hundreds of women. Just like you get clarity. I have helped dozens of women launch online courses. I have helped hundreds of women launch successful podcasts. I can help you. And I am. I believe extremely affordable. I actually, when I was having this conversation with Kathy told her my, my pricing and she died. She like fell out of her chair and was like, Stephanie gas, no one should have access to you, period, but they should not have access to you for under $2,500 an hour. And like my jaw fell to the floor, but I see her point, you know, it's about how much you value yourself and your services. And so I will let you guys know I'm going to do a big jump at the end of the year.
So if you've been considering coaching with me, I would highly recommend getting on my schedule for this year sooner, rather than later, because they do fill up super quickly, but it's insanely affordable, honestly. And what price would you put on clarity? Because clarity equals confidence. Confidence equals action, action equals growth and money and projection and exponential growth. And that is what you all want. You all think you want money, but you want growth. You want to scale and to be seen and to be heard and to be felt and to reach people and to inspire and transform and teach, right? Isn't that what you ultimately want is to be recognized for your gifts. Let's do that. Let's do that together. If you are ready to actually do the work, I am ready to give you the clarity. Raise your hand. Let's go, girl. I am here for it. I'm here for it. I am here for you. I am ready for you. And now's the time. There is no better time than right now to do the work so you can take action. Please email email@example.com. And we will talk about pricing and packages and figure out what might be right for you. Okay. Let's dig into today's episode with Elizabeth.
What do you want to accomplish in this session today? Like, what's the number one thing you're like, I guess figure out my Lola situation. And I don't know. I guess the homework will kind of guide me there. I, it would probably be, I know I'm going to tell you later about this, but I don't have a website up. So that will probably be a huge part of it. And yeah, just focusing on how to really pinpoint who my target market is. Cause it's like, I know I want to talk to women. And originally when I launched my podcast, I was like, Oh, my podcast is geared to women, but I guess I could talk to men too. Like, why not? And my cousin was like, what do you mean? Like, what do you mean? Why not? Like you need to think more thoroughly about this.
And then like, as the months kept going, I'm going on? Like almost eight months since I launched. Yeah. I started to feel like when cousins or family or friends that are males are like, Oh, what are you going to bring you on the show? I'm like, I don't feel like that goes with my brand or that goes with my audience. And I feel like that you can have male guests on there, but it needs to be like premeditated. Like if I, my podcast is about like lifestyle and wellness. So I try to think things that like are girlfriend chat topics or, you know, feel good topics, topics that are gonna make you glow up. So my name stopped dropping glow kind of came about on like a play on words. So like, everyone's always like, Oh, the glow up is real. Oh. So, and so had a blow up.
So I was like, Oh my God, like glowing as like such a beautiful, like emerging, like you just like, Oh, you're glowing. So I kinda came that. So it's kind of like a self bettering self improvement through navigating like real life topics. So in my show already, I've talked to like, like a kind of like self-taught foodie blogger or influencer foodie influencers. So how she like combined her passion for food and for cultures. And now she's like really big in the Boston scene, like going to do, you know, wine tasting exam, like photo shoots with all these fancy restaurants and stuff like that. So kind of how she had her own glow up in her field. I've had, I've talked to a lot of girls, you know, who have like done all this natural weight loss and how they found their calling and following and like their tribe online and stuff like that. So, yeah. That's okay. No, you're okay.
You're okay. That's good. It's I wrote down some key things that you said. So what do you do outside of podcasting? Do you have a full time job?
Yeah, so I work in higher ed right now. I work in graduate admissions and I hate it. Yeah. I'm a pretty young mom. I had my son at 22, so yeah. So like, my dream always was like move to the city, work in radio and media. And like, I like blogging. I love like social media. I love cutesy like fun creative projects. So obviously I couldn't have moved to the city because I mean, Boston is a city, but I have my son now. So now I feel like I'm a little more family oriented, but I don't want my podcast or my brand to be like this whole, like mommy and me thing. I still want it to focus on like being a woman being, you know, like going through the different motions. I've had a couple of moms on my show and we, we do touch upon like mom things, you know, like I had a friend who she's a personal trainer, so she's like, you know, like I went through a lot of like body changes. I was like, you know, I, she was a really young mom. She was 17. And she talks about like how she fell in love with fitness and how it helps her like break through like depression and mental health and stuff like that. So kind of like we touch upon mom things, but I don't want that to be the sole purpose of my brand.
Yeah. Okay. I liked that too. Cause I think it's good to not be everything. And I'm hearing a lot of everything in what your brand is today, which is obviously what you're saying is I need help to niche down. I love the name of the show. Stop dropping glow. So let's talk about for a second. What have you done that someone else is looking at you and they're two steps behind you when we're thinking in terms of glow up your life. Okay. Like glow up. What does that mean to you? And what have you specifically done? What are the steps you've taken to do that in your own life? Talk to me about that.
I don't, that's actually our, it was a really hard question because my friend was telling me when I was first launching, like really think about like, what is your glow up? And I always kind of like, I'm like, Oh, but I would say like, my personal goal has been like, just not trying.
To let, being a mom kind of box me in. Okay. So trying to not let like the mom guilt or, and I'm still, this is definitely something I'm working on because I still have like mom guilt. And like, I feel like I have to put everyone before me, but I would say my, my main goal has been, you know, yeah, I'm a mom, but I can still, you know, do my podcast. And some people come in to, to do interviews. I'm like, how do you do this? Like you work full time to meet with me and promo. I don't know if I answered your question. It's really, it's hard for me. That's okay. And you know what the good thing is sometimes there's not an answer to everything. And I think that's important is to say, doing this, self-discovery work of saying, what have I done and really digging into that?
Are you married? I'm not married, but I'm a partner. Okay. And the reason I ask that is because maybe your glow up in this season, right. Is navigating this passion, fueled life with the baby with a full time job, with a partner, with all the things on your plate. And I think you can really focus on glow up as a term. Doesn't mean that you've reached an end destination for sure. And I always say that in my show. Good. Yeah. Can mean you're finding your glow up within each transition or within each meal. I think that's a beautiful concept. So, okay. So let's talk about this brand. What do you think you're in any gram seven, which means you're vibrant, you're adventurous, you're open, you love new things. You love to stay excited. Right. Which is great for a podcaster. Now it's also hard as a seven though, to stay focused cause you guys get more.
Right. So let's try to focus in on a common denominator of this brand. Okay. Now, when I hear stop dropping glow, you know, I'm thinking about how to uncover the potential in your own life. Maybe that's the phrase like how to let go of all of the busy and say, how do I elevate? How do I elevate in this season? I guess that would be the one sentence for me that, that, that phrase would mean. So let's dig into that a little bit more. Do you have any visions for this brand? Because right now it's just a podcast, right? There's no website, there's no products. None of that. Exactly. Are you monetizing at all? No. Okay. So then the beauty of that is we can make it anything we want it. Yeah. Okay. So let's talk about what's our common denominator of this brand. Okay. What is the promise that we're making to these women listening? What's the promise? What can we offer her? What solution will she find by listening to this show? That's our big question. Okay.
Yeah. So, I mean, I would say you're going come in and you know, listen and hopefully, you know, find words of hope uplifting. And I always say like, I want people to tune in and feel like they're talking to their friends or they're sitting in and listening, you know, with their friends. Because I feel that when you feel really connected and like a close and relatable to the host or the content that makes you obviously want to come back from war, but also put into practice, like whatever you heard. So whether it be, you know, like, Oh, maybe I should, you know, give group fitness a chance. So I can like try to rid my anxiety of working out. And you know, maybe this next chapter of my life, I can start, you know, working out three days a week or whatever, if that episode is about fitness or something. Okay.
So help us uplifting friendship. What area of her life are we helping her glow up in? Because we can say every area we've got to get like skip it. Is it just business? Is it health and fitness? Is it mindset? Like, is there a company, things that we can become experts in, like in your life? Where do you Excel? Where do you feel the most lit up? What are you natural? Yeah.
I would say probably mindset. I feel like I find myself a lot, always telling my friends like, Oh, like you love florals. Like you should go to Florida school or like open a flower business or like start that YouTube channel. Like I'm always encouraging people. They always listened to me, but I was like, Oh my gosh. Like my friend was like, you just started talking. I'm like, what the heck would I talk about in which that's probably why I went into like the 16 avenues of love and life. I jumped right into it. Like I jumped right in. I read a couple of articles that are a little YouTube search. And then I was like, okay, I'm just going to go for this. And then I started kind of honing in and like, okay, what am I going to call it? And stuff like that.
So I would say like, I do like mindset a lot because there's like levels to mindset. It can be kind of like a baby step situation. Even though I've talked to a lot of health and fitness people on my podcast. Whether it's, you know, their natural glow up by naturally losing weight and that like going and letting a marathon it's I feel like always about their end result and then how their end result can motivate someone else. Not necessarily that I go and work out every day. Cause I don't, it's a personal struggle I have. So I wouldn't feel comfortable saying like, Oh my gosh, like, come listen to stop, drop and go about your health and fitness goal because I'm not it.
Right. No, no. I think you're really onto something there because if you think about one area, right, and you say, let's say, for example, your expertise was mindset slash taking action. Okay. Think how little that is. Okay. It's the mindset of taking action? Because I think that 90% of people have an idea, they have a goal, but they're frozen and paralyzed in fear because they don't have the how. Okay. But that's exactly where you Excel naturally is you are not afraid to take action. Right? You figured it out. You launched a show, you navigate life with a small child with a passion project with a full time job. So I think if we look at what glow up means to you right now, it's how to, how to take action, no matter what your thing is, right? That is a niche right there. So when I think about the promise that we can offer her by being a part of this brand with you, it's that you are going to teach, inspire and motivate that woman to get control of her mindset and take the glow up, right. Claim your glow up. And I think a beautiful thing would be like this common theme through your show of every time you have a guest, it's not about what she does. Talk to us about fitness and talk to us about weight loss and talk to us about makeup and talk to us about coaching because that's too whatever nobody's going to say.
Yeah. My shows are like an hour. Cause I'm just like, Oh my God. Oh my God.
Cut that down to 30 minutes. And I think the theme would be what was your life before the glow up the gritty story. Okay. What happened to your mindset? What was the mindset shift? What actions did you take to get to the glow up and whatever that glow up is, and then talk to me about now, how your life is different and that same series of question for your guests every time. Right? Cause it's bringing it back to the mindset shift. It's bringing it back to the tangible actions that they,
How does that feel? That sounds really amazing because it's narrow. It's straight to the point. I do a lot of research on my desk, obviously like Instagram stock them till the end of the day. And then I ask a lot of questions, like, okay, tell me about like, how did you decide you were ready to do a brand? How did you decide you were ready to quit your job? How do you decide where to travel to? And I do a lot of background on their person because I want the guest to feel like they're learning about them. But I like that it's kind of narrow and straight to the point because when you are reflecting on what was your life before that's already all of those questions. Like I hated my job and I decided to quit. And I ended up in Spain.
I think the gritty story draws people in when the common denominator is, what was the mindset shifts? What did you do? What were the actions you took to glow up? Whether it's glow up in your business, in your health, like it's getting people to get off the couch to actually lose the weight. It's getting the answers of how did you actually launch the podcast when you were it's the answers of what steps did you take to become a six figure earner? Like you can hit whatever that glow up is that you want them to talk about, but you're bringing it back to the action steps. And I think everyone's answer will be different, which is so beautiful. But it's all one theme. Do you see that? Like one theme? So me too. I love that. So, and I would bring it down to 30 minutes because we know like for the woman and the mom listening, she's not going to listen past that. Okay. So let's, now that we have a theme, let's do the Lola so that we have all of her pain points, all of this stuff mapped out. And then the second piece is I want to get a new tagline and a new description for the podcast mapped out so that the SEO will work for you. Okay. So let's do that. All right. Let's talk about your avatar. What is her name?
Oh my God. What am I going to name her? And is it a her, cause you did say you had some, some male listeners. Do you? It's okay to polarize. It's okay to pivot.
Yeah. I mean, I think I'm going to keep it at her. Cause that's my name. I, you know, like sometimes, you know, men will wanna tune into a YouTube channel about makeup, like cool. But that's not who the person is targeting. So I think I'm fine for now. If I ever feel like a huge calling to pivot, I will. Yeah. I don't know. What do I want to do? My avatar looks name her, Rachel, Rachel. And tell me about Rachel. Like let's get into her brain pay and remember, this is hard for us because we are not struggling with mindset. So let's go backwards to when you and I both sat in a space of confusion, overwhelm, fear, frustration. When we sat there, what was our mindset? Like what was keeping us there? Let's talk. Let's just spit words out. Phrases, feelings,
Like fear of rejection. Self-Conscious feeling like lacking direction. Maybe feeling like alone, like your, your friend circle feels like stagnate or distant or like lacking fruitful friendships. Yes. I don't know. Maybe, you know, they're, they're suffering from some sort of mental health or you know, financial problems that are draining them, stuck at a job that you hate, you know, have a lot of dreams, but don't know how to execute. Sometimes people like have a dream. Like they want to go to like Paris or they want to, you know, go rock climbing. And they're just like too scared to just sign up.
And that brings me to analysis paralysis because they're overthinking it. Everything. The how the fear, the no one will like it and no one will listen. I'm not good enough.
Who am I? Yeah, imposter because they haven't started yet. I have a lot of imposter syndrome, myself, everybody, no matter how great you do, there's someone bigger than you doing better than you making a bigger impact than you. It never stops. So that's why we have to find joy in our own journey, which is something important that your show will teach her. What else about Rachel? Do you care if she's a mom, do you care if she has a certain type of job, do you care if she's a certain religious affiliation?
That I don't really care about? Obviously like if she's a mom, she'll be able to relate to me. And if I talk about anything, you know, mom related, because I am a mom, she's like a younger mom. I don't know. And like, sometimes it's like, what is it? Young mom? Like what does it matter?
But I do think that having an age range of like 15 years is important because you know, when I pumped rap music into my podcasts, like I'm not relating to someone who's 45, 50 years old, maybe a couple of them, but generationally, we do want to speak to somebody that we want to speak their language. Yeah. I think it's okay for you to say a younger mom and potentially you're talking to 22 to 35 year olds. That's a young or 22 to 30 even. Right. Okay.
Yeah. I mean, maybe she works, you know, kind of like a get busy job. So I don't know. Office jobs, retail, job time for money. Yeah. Bartender. I don't know.
So that also brings me to another pain point for her, which is time limited time overworked. I heard feeling lacking as a mother. All of those things are up more pain points for that woman. Yeah. What about religion? Is that a thing for you or? No, Really? I mean, I identify as Christian, but like I've never really thus far like emerged into anything.
What about, do you care if she's single married? I don't, but I feel like maybe the content would gear towards single. I don't know. Kinda I'm like in between both of Right. And we can leave that out and then as you grow, it gets more and more defined. Cause you get to know her better. Right. Okay. So, I mean, we're pretty, we're really into her. What about financially? Is she struggling financially issue more of a middle to upper class so that we can really gear our product line to,
I feel like she definitely wants to find financial freedom, not have to worry about how she's going to pay for DAS. I feel like Rachel is amazing. Yeah, same. Yeah. You know, and you know, not have to worry like, Oh, I'm meeting up with, you know, my friend from college over the holidays. Like that means, you know, we're going to go for drinks and there's like $70 on the drink also meet. But yeah. You know, she wants to feel good about providing for herself and for her family. And you know, when kids are in the picture, you know, it's always like the formula, the clothes. Yes. Within six months issues are expensive.
So I think we're good on Rachel. So like when we describe her just to give her a visual, Rachel is a new mom. She is struggling to make ends meet because she's working so hard at her job at Applebee's. And she's frustrated because Timmy is home at daycare, but she has these passions on her heart to do more with her life. But she doesn't know how she doesn't have time. She doesn't have money to figure it out. She's totally overwhelmed with the online space, with text. She doesn't get any of it. And so she's just sitting in frustration taking zero action. Okay. She's crying at night. Cause she wants more for her life. She's searching for a community of support. She's hating her job. She's feeling like she's wasting her life wasting her days. And she stumbles on your show. Okay. On your brain. Then we see the term, we see the name of your show, which just stop, drop and glow.
Okay. And she's thinking about stop dropping glow. And when I think about this promise that we can make her, I think that the promise is what we're teaching her, how to thrive in your everyday. Right? Like we're not going to teach her. Here's how to become a millionaire. Here's how to change your life overnight. Here's how to lose weight. Here's how like, no, all of those are end results of driving in. You're happy. Right. Of figuring out the mindset of bliss fulfillment. Okay. Right. Like, does that make sense to you? Cause I want to make sure that messaging will make sense to her. Yeah. Okay. Fulfillment and bliss. When I think about the term glow up, cause I think we need to use glow up and I know your podcast doesn't say that, but I think that to be part of the messaging in a big way, I think of that definition as you know how to thrive in your every day, having a mindset of bliss and fulfillment and learning the actions and psychology shifts to change your every day. Something like that. Right? Yeah. So let's get even more specific on that piece. So we know who our Rachel is. Now we need the tagline and I kind of spit some ideas out. Let's get it down to a one six word. Okay. Mine right now is navigating life and wellness foot. You've the ultimate glow up. Okay. So we're gonna rework that. Yeah. We're gonna, I, I still like to achieve the ultimate glow up.
The Nick low up is good, but it doesn't answer the question of what does that mean? Right. Cause glow up could be anything. We don't, it could be makeup. We don't know. Right. So like, let's get so, and I know we want like fancy terminology, but we really want to deliver a promise in one sentence to her. Okay. And remembering your whole core focus, I guess, or your whole core brand is centered around mindset. Shifting her to take the glow up. Right. So as the title is already stopped dropping glow and actually have it here. Should I change the name? Would it mess up everything, lag that I've already branded in terms of like my Instagram page or like, that's really all I have right now. But my domain is bought at that. I haven't domain. I just don't use it. That's okay.
You could, if we were to change the name, I want something in there. Whether this is the tagline or the title we want glow up. I love that idea. I love it. But I want something more clear here in the one sentence tagline. And I want to be careful here that it doesn't make me think of makeup. Cause that does, there's a piece of that, that blue light. I was thinking like grow through your glow up. But I'm like, but then I think about makeup. So I feel like maybe something like change your mindset thrive in life, right? Like where it's so clear, like what's the promise. Like I'm going to teach you how to change the mindset and thrive in your everyday. Like it's gotta be so clear like that
You had said something like claim your glow up and how to thrive in your every day that I really, I like thriving or thrive. Yeah. Would the glow of effects be weird? Ooh. I kinda like, I kinda liked that because you're teaching them a whole entire system. I really liked that the glow up effect Seems to be taken, look up. I think we're onto something here. It's not taken. Oh my gosh. On the iTunes store, glowing up is in the glow up. And the glow podcast exists already.
The glow up effect is so cool because it makes me think of a system and it doesn't make me think of makeup at all because we're not saying just glow. Cause people are like, what does that mean? That could be, that could be makeup. It could be meditation. It could be anything. Okay. So let's roll with the glow of effect for a second. Okay. It's more clear to me too, that it's tied to mindset. Okay. So let's pretend that we rebrand the glow up effect. Okay. It's not a big deal because all you're going to do is just change the name. Let people know in the show, Hey guys, it's got a new name. Boom. Like you're not at millions of downloads where like life is a big goal. Catastrophe when you rebrand. Right. This is right. So if we went with the glow up effect and I just thought of a tagline that I think feels really good to me, let me know what you think. Okay. The glow up effect, mindset, shifts, inspiration, and actions to thrive in your every day. Claim your glow up girl. I like that. Yeah.
Wow. That was a really intense five minutes. Right? I knew it. I knew
There. It just takes like that brainstorming. Yeah. Okay. So now I'm going to say this and you'll have to relisten and write it down cause I won't repeat myself. Okay. So if I was to create the description of your podcast, like the whole paragraph where I can write this down in retrospect, right? I would realist posit. Cause you're going to be like, what did you say? I would say something. So we got the title of the brand, the globe effect. We have the tagline mindset, shifts, inspiration and actions to thrive in your every day. Claim your glow up girl. And then the paragraph with all the SEO is something like, okay, let's see. Do you feel stuck? Do you feel super frustrated with where you sit today? Do you have goals and dreams that you wish you could take the leap on, but you just don't know how you're frustrated. You're overwhelmed. You're overworked and you're tired. Girl. I feel you meet the glow up effect. This simple movement is here to teach and inspire you to transform your life. Meet the glow up effect, mindset, shifts, inspiration and actions. So you can thrive in your everyday. You can transform your life little by little decision by decision and take those simple actions to transform. You ready to claim your glow up? Girl. Let's do this. I like that. Yeah.
You kicked feels like you're just talking to someone, right?
Yeah. And so that's like the description that you put that could also pieces of that could also be your intro. Right? And then now let's talk about content and I want you to do your first homework. Well, you have a lot of homework already. Cause you have to rebrand. You have to. And this right now, I'm just talking about your podcast rebrand and probably Instagram and Facebook. I really love your channel arts already. Like it's very catchy. It's clean. I really, I mean, I think you could still roll with that and just change the title. Oh. Wondering if I should put my face on it, but then I'm like you have branding photos done. I have a couple, I don't love them. Okay. I really do like that pocket. Your art. I like the 3d foil. The colors work really well. I would make the title even bigger.
And then I would do so here's your second hallmark along with all the rebranding work is you need to do an episode about the rebrand, right? Because you don't, we don't want to slap the listener and be she's like, what are you doing? We're not doing a huge transition. But I think what you do want to say to her is like, we are going to niche it. I have found the common denominator. I understand the problem that we all are facing. It's that we're kind of stuck in this. I wish mentality. And I have an answer for you. Okay. It's called the glow up effect and I'm so inspired to transition your mindset. I'm transitioning this brand. Like if I can teach you anything, it's how to change your life. By starting with mindset, we're going to have guests on that are going to take you through their journey, teach you the house, the tactical things they did to change their, their life from.
I wish to, I have to break through the limiting beliefs in their own heart and lives in the system that you're going to see. All of these people have taken and you'll find these common denominators that you can implement in your own life. Right. Make it about her, her, her, her, and tell him the next episode, we're going to start digging into the glove effect. And that way they're not, you know, taking caught off guard. Yeah. That's perfect. Cause I just wrapped up my first season. Oh good though. It's going to be like, yeah, I can. I think I can almost like pitch it as like this huge new reveal. Yeah. Like relaunch like a relaunch basically. Yeah. And then, you know, when you think about, what is your structure right now? Do you have solo shows? Do you have all interviews? I've never done a solo show and it's been on my to do list because people are like, Oh, I love your show.
But like, I feel like, I don't know you like, cause we're always talking about the other person. So this would be a good opportunity to kind of do a like, Hey, it's me. And then about the rebrand and like what brought me there. So I'm actually really excited about that. Good. So yeah. That'll have to be solo and then going forward, like I think when you bring on a guest, it doesn't matter what they do. Right. I don't care if they want to talk about a weight loss, glow up a relationship, blow up a business, blow up a mindset. Like I don't care what they want to talk about. But I think what you're looking for is like a juicy story of transition. That's what you want them to say and make sure she was Rachel. And now she's grown through that and talk. Okay.
Take me through your glove effect. What did you, what did you do? What changed? And it's the same? Probably five to seven questions. You'll ask every guest. So who were you before your glow up effect? What changed? What was the dark moment that changed everything for you or the aha moment? What actions did you take? What was the hard stuff that you had to face? What are the tangible things you would tell someone else that's spacing the same, these same issues. Take us through the journey. And then finally what's different today, right? From where you sat and then tell everyone where they can find you and let every guests know before you ever get on with them. This is a 30 minute jam or straight to the point. Like you have five minutes to share your story and then we're going to answer questions. I think it's just communicating ahead of time, what you expect and giving them an outline. Yeah. That'll keep them on, on par because anything over 45 minutes, that woman isn't listening anymore. Rachel has 30 minutes on our way to work, right? Yeah. Yeah.
Big pain point for me. Like I just, I can't shrink it and then I like become so in love with all my content, like I don't want to cut that part out. I know. Right. I don't know. There's just more work to cut it out.
So, yes I'm with you, but just went. So when you, you have to filter yourself, don't allow yourself to ask too many followup questions. Cause I know it's interesting. We want to solve Rachel's problem right now. So we can't care too much about Mary Jones as wellness journey, like right. Cause we want Rachel needs results. So we really want to hear the biggest piece of the interview should be the, how, you know, how did Mary get through that hard thing and take the glow up effect. Okay. And do you do once a week? I tried it
Two times per month. Okay. That's something I need to work on consistently. Can you commit to me when you launch the second season, which I would launch January 1st of course, for, you know, new year. Can you commit to once a week for six months? Yes. And it's okay. Because I know guest shows are a total pain in the butt. Like there are a lot of work, maybe every other. So you have a guest and then you have a glow up recap and it's just you and then you have a guest and then you have a glow up recap or something like, because the solo shows are much quicker to be out, out yourself. So maybe if you, you do every other that would lessen your load. And I like the glow up effect recap. Cause you could talk about, you have the content with a guest and then the next week you dissect it. Why did that work for her?
How can someone else apply those principles? And maybe it's a 10 minute recap. Yeah, I like that. Okay. So let's take the last couple of minutes and quickly go back through. So cool. We're rebranding. The glow up effect is so happening. Okay. We've got our new tagline. I'll send it to you. And it's also in the recording. You have your new SEO, your new description for your show, which you'll have to rewind and copy. Okay. So that's first and then your next homework assignment is to work on launching for January 1st. So start now promote like crazy on Instagram, on social media. Talk about this. Why you're doing this, ask your community what they're struggling with with mindset, right? Like get them involved in the process. You could even let them pick channel art. People love to be involved. Okay. Then record your solo episode about what's coming and you can even leak it early.
Right? And then I want you to come up with content for like the first eight episodes. What guests do you want? Get them booked to get them scheduled this month so that you can get ahead and really digging into what is their globe effects story. Make sure they were Rachel first, et cetera, et cetera. Okay. So that's going to be your homework for now. And then when we meet again, we'll be meeting right at the beginning of January. That first week of January, I want to meet because then we're going to launch this thing so we can talk about launch strategy next time. And then our plan for potentially monetizing with something from day one or from the first couple of months. Okay. So I think our January slot is the ninth. So should I launch? Yeah, let's do like a Jan. Let me see what the I'm weird with numbers and days.
Hold on. It's important that we have professional stuff. We're meeting on the ninth and that's 2020 let's launch January 20, 20, January 20th of 2011. Monday. Mondays are always good too. Yay. Yay. And I want you to leak your first episode though, like get the rebrand done now go. Don't wait to like put the new channel, heart, change the names, get the domain. We don't have to build a website today, but get the domain, change the name, put up the solo. You could even prerecord a new intro for the show, like get prepared, right? No. And that's perfect because my domain renewal is coming up. So all of these things literally aligned for this to happen. You realize that your season was over your domain was expiring like, Oh my gosh, I'm obsessed.
How good does it feel to have clarity? I have just taken Elizabeth through her big, huge niche and her dream really? And she, she was in semi alignment, but she fine tuned. We just had to tweak a few things to take the glow up effect to its full potential. And please, if you guys have not yet go check out her show, the globe effect anywhere you listen to podcast by Elizabeth and motto a M a D O. She's awesome. So proud of her, but I really want you all to think about this question. What do you do and how do you do it? And what's your promise. And if you were to answer me this one question, could you do it? What's the one thing what's that ultimate goal? What's the destination of your brand? I think 90% of women are sitting in that space of, I just don't know stuff.
I know the area. I know the passion, but it's not fine tuned. It's not streamlined. I can't give you a one sentence answer. And if you can't give me that your audience doesn't know either. They don't know what you have to offer. They will not spend money with you until they absolutely have clarity that you are the right human for them. So do that work, journal it out. Girlfriend, pray over it. Think on it, read a couple books, whatever you need to do. Okay. To get clear. And if not again, I'm here for you. Please, please get on my schedule, send me a voice. You I'm going to Instagram. Let's have a conversation. I answer every single person that sends me a voice DM. Okay? And I want you to have success. I want you to know that this is your year leaving you with a prayer right now of abundance over your life.
I want to send you off with so much belief in your heart that you can have the type of life and provision and fever that you desperately want and need that everything you have in your heart is there on purpose and that your best life is sitting there on the other side of you just taking massive action and stumbling through when it doesn't feel clear. And I want you to know that clarity comes through action and that God has been calling you to move. He is asking you to trust him that he will make good on his promises over your life. That, that tug in your heart. That moment where you say, could I, yes. He wants you to know that you can because he believes in all of us. And if he is called every single one of us, I want you to know you have the opportunity to be chosen, but it starts with you raising your hand and it starts with you getting in line with what God wants for you and not overthinking the house and the Watts and the ifs. But leaping, I pray over you that you have the courage to do that, that you have the belief in yourself that, you know, God is holding your hand, walking with you, preparing every human that you need. Every customer, client, every venue, every single thing will be taken care of when you trust in his timing and not yours. Love you, SIS. I'll see you soon as always,
Love and light, Stef.
Lots of fancy unused education. Podcast Coach, Clarity Coach, & Top #25 Ranked Podcast Host for Christian Entrepreneurs.