Struggling to create juicy titles for your blogs, emails, podcasts, & content? 3 Criteria that will explode your click-through rates! Never struggle with creating titles again!
These 3 criteria will give you the exact guidance on how to name your blogs, podcasts, content and more. Never struggle with titles again! In this episode, I will give you visual examples of how I personally title my stuff for click-through and conversions. I also share my TOP titles and explain WHY they convert.
Every one of you that sends emails, titles podcasts, blogs, or content needs to hear this episode!
You're gonna love this one!
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Full transcription available at the bottom of this blog post.
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FULL EPISODE TRANSCRIPTION:
Hey girl, welcome to episode one 62 of the show. Today, we are digging into how to make your titles super juicy, how to make your podcast, titles, email titles, and blog, titles, clickable, and exciting, and just really freaking good. Are you guys excited about this? I am so pumped. I think one of the most under focused on things that actually makes one of the biggest impacts is having titles that are clickable, that will convert. And I'm going to teach you today exactly how to do that with my strategy, my three or four questions, you can ask yourself when titling, whatever it is you're doing, titling your content, and you can follow this for every single title that you ever come up with in your life. And I bet you're going to see an increase in your clicks, your listing rates and your blog readers. Are you pumped? Let's do it.
Welcome back to The Mompreneur Mastermind Show, where we choose to run insanely successful, passive income businesses that light us up while consuming iced coffee, braless and flawless, and maybe breaking it down to some gangster rap while our kids aren't. Did we just become best friends? Yes. Yes we did. Hey, I'm Stephanie gas, six figure corporate exec turned top 1%. Network marketer turn podcaster. I believe when we let God light our path, we experienced true miracles. Welcome sister. Let's get pumped up for today's show. And before we dig into how to create amazing titles, I first want to remind you that my Pinterest masterclass has been made available for a short time. And why I'm making this available to all of you is because hello, like we are all hanging out in isolation, quarantine right now. What better time to set up an optimized Pinterest so that we can drive more organic leads and traffic like you guys, two thirds of the people on Pinterest are women with mid to high level incomes.
Pinterest drives traffic for ever. That makes me think for avatar from that movie, if you haven't seen it, you're like welcome to Stephanie gas. I'm kind of weird. Okay. Anyway, Pinterest is the place to be, but I think so many people know that, but they just don't know how, how what's important with Pinterest. Like how do I not waste hours on Pinterest? What if I told you I had a simple step by step training that shows you everything you need to streamline and optimize Pinterest without fancy fluff and stuff. What if I told you it took me less than 45 minutes a week and I drive 70%, 78% of my website, traffic from Pinterest. That's right. Meet the Holy grail of marketing. And for limited time, I've given you access to my Pinterest masterclass, which I actually did for my mastermind girls. But because of what's going on in the economy, in the world, in your businesses, I wanted to give this to you guys.
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Look back and say, Holy smokes, 50 plus percent of my traffic is coming from Pinterest. And I don't even hang out over there. Amen. Can I get an amen on a Saturday, whatever day you're listening to this. Okay. So this is not for the advanced Pinterest user. Let me say that again. This is not for the advanced Pinterest sooner it's for the time conscious busy mompreneur who wants to drive tons of organic traffic every single day without wasting tons of time doing it? Yes, please. Let me help you conquer Pinterest and let me help you do it right now. This is again, limited time on this course. Very limited time on this price. Pinterest masterclass.gra.com. Pinterest master class dot G R eight. The number eight.com. Your code at checkout is Lola. Bottom right hand corner. Lola will save you 20 bucks. I can't wait to hear what you think.
All right, let's go ahead and move into struggling with titles. Want, why not raise your hand if you're like, Oh, Steph, like I sit here. I have the best content it's mapped out. It's I'm following your IMTC formula for content. Like everything's good. And then I stare at that title. I know it's, it's crazy, but let me make you feel so much better about this. There are really only three things we want to think about when we come up with a title for an episode, number one, can this title become juicy or controversial? Can this title write this down, become juicy or controversial or number two, can this title be keyword or SEO driven? Is this a tactical training episode where I can use keywords to get found or number three, can this title become question or a trigger for my listener?
Ooh, so good. Juicy, controversial STR Cura driven or a question slash trigger. All of my podcast and email titles and blog titles really fall into those three categories. So let's go over to my podcast and look at my most listened to and clicked titles. Here we go. The truth about MLM network marketing. I can't see the rest of it. Oh, here we go. And what passive income really means? Okay. The truth about network marketing, which by the way, those of you are like, Oh my gosh, I need to hear that. That is episode 88. That one is juicy or controversial. Right? Makes you want to click next, how to start coaching and profit immediately in your business. That is episode one 29. That one is SEO or keyword driven how to start coaching. So if somebody's Googling how to start coaching my episodes coming up. Okay. And it also says, and profit immediately in your business, which that piece is really a trigger because everyone's wondering, well, how do I start profiting in this thing?
The next title that's the most downloaded ever six millionaire success habits you need to implement. Now that is episode one 22, six millionaire success habits you need to implement. Now. I think that's really a blend of being juicy, controversial. And then the third one, it's a trigger too, right? Because we all want, but I want that. If you can make your avatar say, Oh, but I want that, you know, you got a winner and if you can use really great keywords, like millionaire success habits, okay. This title really has some of all three, which makes it a stellar title. If I do say Selma sales, six millionaire success habits. Okay. So that one's really good. Next one. Here we go. Episode one 27. Is it time to break up with Instagram? Ooh, that one's number three. It's a question and a trigger. Is it time to break up with Instagram?
You got to click this episode. You're like, what break up with Instagram. Everybody's telling me I have to use Instagram today. And Stephanie's over here being controversial and saying as a time to break up with Instagram, that is a very juicy and triggering question that I used as a title. The next one is actually a coaching episode, live coaching, creating an avatar plus four tiers of brand creation plus more. Okay. So this one creating an avatar. I think that's really why that this one's getting clicked. Cause a lot of you hear me constantly talking about Lola and my avatar, but, and then you're sitting there like, do I need one of those? Who's my Lola, what's her name? So you guys are clicking on that one because I say creating an avatar plus. So this one is really probably keyword driven for all of you.
Okay. Cause so many of my listeners are like, I want to create an avatar. All right. The next one, discover your God led calling and niche in six steps. Ooh, Ooh. This to me is a blend of number two. It's SEO and keyword driven because I said, discover your God, led calling and discover your niche. People are searching for that. But then here's how I made it even better. I layered it. And I added a trigger in there. Okay. How do you discover it in just six steps and it makes you go. I need that. I want that six steps. Oh yes. Meet me please. So really what you can see from these titles that I just shared with you guys. I don't just pick one of my three criteria for a title. I'm layering it. I layering it. If I can make a title, juicy and controversial and SEO and keyword driven and a question or a trigger, you have got a winner winner, chicken dinner sister, and your title is going to get clicked.
So how do we do this for you? You really have to make it about your listener and your reader. If you're like, who is my listener? Please go listen to episode one 28. When I teach you about creating an avatar seriously, like if you guys don't understand, who's listening to you, then we can't make titles that are human. Wants to click. You have to know who are you talking to? I want you to picture her face. Most of you, your avatar is a woman. I want you to understand. Is she a mom? Is she married? Is she not? Is she working? Is she home? Is she, what type of demographic is she fancy? Is she weird? Is she where her PJ's all day? Like stuff like who is she? And then what is she passionate about? What are the things keeping her up at night?
So when I, and I've done this, I've said this to you guys so many times, but again, if my woman is Lola and she's trying to grow a soap business online and she's struggling with all of that, she feels stuck. She does. She's frustrated with Instagram. She doesn't know how to make money in her business. She wants to start profiting immediately. Maybe she's dabbling in network marketing. Maybe she's dabbling in too many things and nothing is coming together in one cohesive brand, all five of those episodes. I just read to you are relevant to Lola, all five of those. She will be clicking on them. She's struggling. She needs it. And when I trigger her, I gift her some type of answer to her problem right there in the title she's going to click. And when I grab her attention in those first 60 seconds of that episode, she'll be with me through the end.
She'll be with me through the end of, so you always have to do that for your business. If you have not done this and we are here on episode, whatever, 160 some stop the madness, get out a sheet of paper right now. No better time than today to get clear map out, who is your avatar? What is she doing? What is she listening to? What are her triggers? What are the keywords that she's searching for? Get inside her brain, get inside her heart. And then you go create those podcast. Episodes that solve those problems right now you go think about it. How do I make her feel better? How do I make her get clarity? How do I make her understand how to get from point a to point B? How do I serve her? And then you title it with juicy, controversial STRQ or driven and questions or triggers and blend all layer on layer.
So an example of layering, let's go to that episode that I read to you. Six millionaire success habits you need to implement now. And now is in caps. This is episode one 22. It's juicy and controversial because I'm saying success, success habits you need now, like that's juicy. It's juicy. Then I use keywords in it. Millionaire, success, habits, millionaire, success, millionaire, success habits. Those are things that are searchable. Those are terms that I know someone out there is Googling. Okay. The next one that I layered was trigger. So it's not a question, but it's a trigger because I said, you need to implement it. Now I could have left it at 6 million or six that's habits. And I would have had the first two of my three title criteria. But now I can make it even better by saying, you need to implement it.
Now I made it about Lola. I talked directly to high point of my finger at her. You, you need it now. Do you guys see how that works? So if you can layer, you're going to have more success with titles. Let's look at another one. That's been layered. Episode one 27 is a time to break up with Instagram. Okay? This is obviously controversial, very controversial. Does it have any SEO or keywords in Instagram? The word Instagram in and of itself is searchable. I wouldn't necessarily say I used number two in this title though. And then number three, it's a question and a trigger. It's a question. Is it time to break up with Instagram and its trigger is a time to bring up with Instagram. Like doesn't that make you all wonder what's inside that episode. If you haven't listened to any of my episodes, except for this one, go straight to one 27 because I need to enlighten you on where you're spending your time.
And I'm on teach you today where we are not hanging out Instagram, where we are hanging out. Pinterest pinch addressed Pinterest, which is episode one 60, AMA change your wife. I'm going to grow your business. I'm going to scale your brand. I'm going to teach you to stop wasting time on platforms that aren't returning anything. Okay? That is totally a soap box. Let me rewind because we are not talking about that. We were talking about titles, but it makes me passionate when I read that title. So you want to feel something when you read a title, this is, is this making sense to you guys, please swoop into my inbox on Instagram. Shoot me a voice DM. Cause I don't type boys' DME. Tell me if this makes sense. I want you guys to give me some title ideas in Instagram. DM. Let me see what you're coming up with.
And I will, I will audit them for you. Give me three titles. I'll audit them for you and give them back to you. Okay? So let's go through a couple of examples that are not my podcast, just because I think it's always great to have a visual, a visualization of maybe what this might look like. So let's say that you run a parenting brand and you have this podcast where you're talking about how to simplify parenting. Okay? It's like parenting made simple and your current title is parenting made simple parenting made simple. How does that make you guys feel? I feel pretty vanilla. I read that. I'm like, eh, so how can we make this juicy, controversial SEO or keyword driven, a question or a trigger or all of the above? Even better. Maybe something like
Struggling with parenting click here for five secrets to simple parenting. Ooh, struggling with parenting. There's your question. Click here is your trigger for five steps to simple parenting. Oh, another trigger, simple parenting. You also have keywords in here. Parenting simple parenting. Those are searchable. Boom. We have just made that title 100% better. Let's do this one. Maybe you run a podcast and you have an episode about organization as a mom and maybe inside. You've got like, you know, three systems that you use to become more organized. And your current title is organization tips for moms.
And those of you that are like, Oh crap. I have an episode named that. So, okay. It's okay. This is about today. Going forward something. I just told my mastermind girls. I'm like you guys, whatever we've done in the past, let it go. I am not going backwards and fixing all my janky stuff. Guys, let me raise my hand and tell you I have horribly titled stuff. I have links that don't work. I have funnels that I don't know where they go. Like things are messy and you know what is cool. Cause it's me starting right here today and I'm going to make strides tomorrow. What, as I learn, as I grow, as I get more enlightenment, I can do things better tomorrow going forward. So give yourself some grace. Don't hate me. If your title is organization tips for moms it's okay, but how can we make this better?
How can make this better? So organization tips for moms, you know, it kind of could be keyword driven like organization tips, but that's going to get lost in a sea of organization, podcasts and blogs. So let's think about how we can make this more juicy. Maybe we can do something like organization, a hot mess. Step-By-Step organization hacks for busy moms. Well, now we've layered this title. Okay? Cause we have a question at the beginning organization, a hot mess. That's also a trigger because hello, like we're all kind of, you know, unless we're in any grand one, you guys are awesome organization, hot mess. Step-By-Step organization hacks for busy moms. Now in that second one, we are now searchable because we have organization hacks. The word hacks you guys is going to do better than tips. It's going to do better than training. Cause it's more juicy.
And then we also plugged in busy moms instead of just moms. That's another tier for her of, of triggering really? Cause hello, like we're all busy. We want simple. We want step-by-step. So this title is going to perform much better. All right, let's do one more visualization. This one, let's say you run a podcast or a blog about sales for entrepreneurs. So you help people sell more convert more. And your podcast episode is titled sales growth for entrepreneurs, not horrible. That would be, you know, okay. It's definitely not juicy, but it is keyword driven. Sales growth for entrepreneurs is definitely something someone might be searching for. But how can we layer it? How can we add another level of clickability? What if we took this to the next level? What if we wowed them with this title? Something like increase sales by 30% in 30 days sales growth strategy for entrepreneurs.
Oh Hmm. You guys feel the difference. Right? Sales strategy for entrepreneurs increase sales by 30% in 30 days sales growth strategy for entrepreneurs. Holy smokes. I think we may have touched all three. We've got juicy and controversial because we're saying increased sales by 30% in 30 days. That could also be triggering. Cause hello? We're all like please. Yep. Hello. Hi me. We then also plugged in SEO or keywords by saying sales growth strategy for entrepreneurs that is definitely searchable, highly searchable. And we could make this even better by saying increase sales by 30% in 30 days. Make that a question. Mark boom increased sales by 30% in 30 days sales growth strategy for entrepreneurs. That title has all three of our title criteria and it's layered. It's highly layered. That's going to get click, click, click, click clicked all day.
So ladies, here you go. What do we do? As we walk away from this episode, we forgive ourselves for our cotton candy titling in the past. And we really dig into these three title criteria title criteria that I use going forward and we try to layer them as best we can. Okay. So here are the three criteria that you need to pick from when you are creating juicy, incredible titles for your avatar. And actually the number one thing you need to do is get clear on your avatar. You got to know who she is, what she needs, what is she searching for? What are her hot buttons, triggers and search terms. The guys that is not hard. It's what are her? What are her hot points? What are her buttons? What is she Googling things, put yourself in her shoes and just get in her brain for an hour and, and brainstorm.
Okay. Next day. Yeah. Looking at an episode. I know what it's about. I don't title my episode. First I create the episode first. Then I dig into what did this episode really do? What's the ultimate promise of this episode? Pull that up. Even if it's cotton candy, like example organization for moms, you're like, okay, this is all about organization for moms. How do I make it better? Go through these three steps. Step one. Let's make it more juicy and controversial organization, a hot mess. Number two. See if you can infuse some search keywords that she might be looking for from your big list. Okay. organization hacks for busy moms done. Step three or criteria three. Can you make it a question or a trigger for her? Absolutely organization. A hot mess. The question Mark. Step by step organization hacks. Make sure that it makes you raise your hand and say yes, please make sure that it makes you question.
Ooh, what's this about? Or, Oh, that's me. I need that or, Oh snap. Is she really talking about that today? Okay. And go back and maybe relisten to this episode again and think about what were my five most downloaded episodes. What do they have in common? They layered these three criteria. They at least had two of these criteria in every single title. If not three. Okay. There you go. I hope this helps you creating incredible titles. I have one more bonus tip for you. Bonus tip, whether you're doing podcast, title, blog, titles, email titles, use my strategy. Okay. However, if you're doing an email title, one thing I have learned is that my conversion, my click conversion goes up pretty drastically. I think it's at least 20% higher when I use an that's your bonus tip for titling today only in email titles. Okay. And if you don't have an email system, you can get started for free with MailChimp, you guys, and it's totally fine.
I use MailChimp for years and it was great. I now use get response. You guys can actually see a list of every program I currently use to run my business stefaniegass.com/resources. I remember that was the number one thing that held me back was like, well, which email platform and where should I build my website and where, what do I use for, for my checkout? So everything I updated all the time. If I change something, I delete it. If I am not using something anymore, it's gone. That is a current list of what I personally use to run my business. Stephanie gas.com/resources. I think that will help you. So dig into this start creating juicy, amazing titles. Don't forget to come join the Pinterest masterclass, snag your gift. Get 20 bucks off through the month of April only and learn how to blow up Pinterest for your business because now you know how to title your stuff.
So now you have Pinterest juicy titles working for you. Like my brain is exploding with how amazing your traffic is going to be in just one year from today. Like Mark, my words, you guys. And then that you can find at Pinterest masterclass dot [inaudible] dot com and then finally DME with some titles. And let's dig into that. Praying over you, that you are excited about your business today, that you are doing something new, that you are giving yourself grace, for things we didn't do well in the past and know that, let that go, let it roll off your shoulder because tomorrow is a new day and we can learn and we can grow and we can evolve. We can get better. And every single thing we're called to do in our business, God will provide. He will give you the people, the resources, the mentor, the courses, the episodes. You need to hear the friends, the well, whatever you need. It's right there. You simply have to get out of your own way and ask him and then take the steps. Even when you don't know how find that bravery tap into that. Holy spirit, bravery, and know that God will equip you to go do big things. Girl, you are here to do incredible big things. And I believe in you and I know you can do it. I'll see you soon as always.
Love and light, Stef
Lots of fancy unused education. Podcast Coach, Clarity Coach, & Top #25 Ranked Podcast Host for Christian Entrepreneurs.