Be UNIQUE & STAND OUT in a Saturated Niche!

7/2/2020

Ready to stand out from the crowd? Something DIFFERENT inside a niche that is ALREADY popular?! HOW to create a unique message that will shine bright!

Ready to stand out from the crowd? Do something DIFFERENT inside a niche that is ALREADY popular?!

Inside this podcast strategy coaching session with Lauren Francois, we do just that. We dive into HOW to create a unique message that will shine from the competition.

If you want a podcast, brand, blog, or message that is clear, niche, and specific, this coaching session is for YOU! Having clarity over what you DO and who EXACTLY you serve is the key to unlocking success in the busy, saturated, online space.

Today we do just that. Grab a notebook and PEN! It's time to dig in.

Xo,
Stef

Listen & Subscribe on iTunes!

Full transcription available at the bottom of this blog post.

TODAY WE CELEBRATE 200K DOWNLOADS ON THIS PODCAST!
WIN A FREE COACHING SESSION! 10 DAYS ONLY! HURRY!
From 7/1-7/10 enter to win:
1. Go to Apple podcasts and leave a written review for The Mompreneur Mastermind Show
2. Screenshot the review
3. Post it in your IG stories
4. Tag @stefaniegass
AND... DON'T STOP THERE, YOU CAN ENTER TO WIN 1X/DAY FOR 10 DAYS. BONUS ENTRIES BE LIKE:
1. Screenshot an episode or talk about why you love the show.
2. Post it in your IG stories
3. Tag me @stefaniegass
Winner will be announced 7/13!
GOOD LUCK!
Can't wait to do a coaching session with ya! <3

Hey Friend! Before you go, I have some gifts for you to help you GROW your biz & profits.

Confused about what to do FIRST in your business? Overwhelmed with the endless to-do list?

Download my Mompreneur Biz Blueprint and find out the exact order of operations to build your online business.

What to do, when. Made simple.

Download Here: bizblueprint.gr8.com

Download the Mompreneur Business Blueprint and find out the order of operations to build an online business. Step by step guide to starting a business online.

How to start a podcast, best podcast course, podcast coach, christian business coach

COULD PODCASTING BE RIGHT FOR YOU?

SHOW NOTES:

Huge thank you to my guest, Lauren Francois! You can connect with her on her podcast.

Launch your podcast with ease. Follow my PROVEN system for scaling a podcast. Join the dozens of women who have launched TOP 30 RANKED podcasts using my exact system inside of the best podcast course available, Podcast Pro University. JOIN now and you'll get FREE, life-time access to the podcast membership community, too! Hurry, this offer won't last.

Wanna do a clarity or podcast coaching session with me?! From power-hour calls to monthly and annual packages, there's an option for you. Click HERE for details!

Thinking about starting a podcast? Learn EVERYTHING you need to know at my free Start a Podcast Training Page (https://startapodcast.gr8.com)! Or, Snag my podcast launch strategy + podcast checklist at: podcastchecklist.gr8.com

Confused about what to do FIRST in your online business? Download my Mompreneur Biz Blueprint and find out the exact order of operations to build a successful business, online. What to do, when: bizblueprint.gr8.com

All of my recommended programs & software can be found at stefaniegass.com/resources

FB Sisterhood: bit.ly/successsupportgroup

Instagram: @stefaniegass

FULL EPISODE TRANSCRIPTION:

Hey friends in today's podcast episode, and yes, I'm sitting on my patio and there is a bird going haywire. I don't know if you guys can hear that anyway, real quick on the intro. And then we're cutting to the coaching session, which you totally would not hear birds life, life guys. In today's episode, I am teaching you and having a conversation about how to be unique and stand out in a saturated niche. How many of you are in a niche where you feel like everybody and their mama is trying to teach them and do something like you're trying to do? Raise your hand? Yeah, probably all of us, but guess what? There are some strategies that you can take to dig down deeper and get more defined so that you can stand out no matter how big of a niche that you currently serve. You're going to love this podcast strategy session with Lauren Frank hoists. I know you're going to learn and take so much away from it. Grab a notebook and pen.

Let's go! Welcome back to the mompreneur mastermind show, where we choose to run insanely successful, passive income businesses that light us up while consuming iced coffee, braless and flawless, and maybe breaking it down to some gangster rap while our kids aren't looking. Did we just become best friends? Yes. Yes we did. Hey, I'm Stefanie Gass. Six-Figure corporate exec turned top 1%. Network marketer turned podcaster. I believe when we let God line our path, we experienced true miracles. Welcome sister. Let's get pumped up for today's show.
All right, friends, drum roll, please. It's not a drum roll, but I have such exciting news. We are a few downloads away from 200,000 downloads right here on this podcast. I can barely believe it so crazy. Thank you guys for being here with me. I'm so grateful. I'm so excited that we've been able to do this thing together and grow and learn. And I pray that this podcast has inspired. You helped you grow, taught you something sister over the past year and a half. Cause I know it has brought me more joy in my life, my business life than I could've ever expected. So to celebrate our 200 K milestone, I am gifting a free 30 minute coaching session to the winner of a super easy giveaway. You ready? There are only four steps. Number one, you gotta head on over to the mompreneur mastermind show on iTunes, leave a written review.

So you're going to scroll down when you get there on your phone and click on, write a review. Number two, screenshot that review number three, posted into your Instagram stories and finally, step four, tag Stephanie gas. That's it. You will be entered to win so easy. And then for those of you that have already done that before you've already left me a review, not to worry. You can get an, a bonus entry every single day by number one, screenshotting and episode number two, sharing it to your Instagram story. And number three, tagging me Stephanie gas. Okay. You can enter one time a day for the next 10 days. So from June, July, first through July 10th, you can enter to win at least once a day. And whoever the winner is, I will announce on the 11th, we'll win a free 30 minute coaching session. It's going to be awesome. Don't delay. Don't wait if you've been wanting some coaching and who doesn't. Okay. Let's do this coach. So come celebrate the 200 K giveaway by entering to win, get on over there. And if you need those details, they will be posted below this episode in the show notes, basically share some awesome about the show and tag me that's that's what's up and of course, leave your written review. Thanks guys. I can't wait and good luck.

Well, I am excited to meet you and to help you today, this is going to be so much fun. I'm very, very excited Cole. Why don't you go ahead and tell me what would be like the top things that we want to accomplish today. And I do have your little note in front of me that says title tagline. And then is there anything else? Yeah, so namely title tagline based on the mission and the categories for the podcast. And then I was kind of wondering kind of the rhyme and reason to an order of episodes. So based on the five categories, if it's better to do like one from each category or to kind of focus on a specific category for a few episodes and then switch. So kind of getting the layout more of, I guess the podcast, those were the two main things.

And then actually I'm really good friends with Joelle Cece. And I was talking to her today and I was like, Oh my gosh, the self doubt is like totally kicking in right now. And then she was like, Oh, you have to talk to Steph about that. And so I'm an Enneagram three. Yes. Close to a one as well. So she was like, tell her that and talk you through it. It was like, okay, very good. Awesome. Okay. So let's start with, let's get the four tier creation done, which is your title, tagline description and categories. Let's do that first. Okay. Because yes, that is super important. And I think that's going to give you a lot of peace as well, because a lot of the fear and like paralyzing, Oh my gosh is coming from lack of direction. And when you're feeling that way as a three, we are so discombobulated.

We're like, I shouldn't even do it at all. But when we have like, we have marching orders, we're going to go do the thing. Yep. I think that's going to help you feel more settled right there. Yeah, that definitely. Okay. So talk to me a bit about your podcast. So my podcast, the mission is to help new working mama. So moms who have just had their first child and have gone back into working, not just survive this crazy stage of life, but to thrive during it and to learn how to enjoy it and all the aspects that come with it. And just to be, I want to be their best mama friend that they can turn to for advice on the different categories that I want to talk about. And just on adjusting to all the new things that motherhood can bring. Because I know when I first became a mom, I have two little kids now, but I felt like I was really lacking that support from of just knowing a lot of other moms who are going through something similar.

And I just always kept finding myself saying, why didn't anybody tell me about this? Why didn't anybody tell me about this? Why didn't anybody tell me about this? So sharing the, all the things that I've learned along the way. Okay, awesome. Now, what are the tangibles behind this behind? What are you going to teach her? So maybe would help by starting with your categories that you have in mind. Yeah. So health, fitness, and nutrition, how to make herself a priority and her health and her fitness nutritional priority. I'm actually a part of the same MLM that Joel is. So I am a health and fitness coach already. I've been doing that for five and a half years. So I have lots of good knowledge on that. Mom, life productivity, focus and balance was the third one, finding your purpose and your passion is the fourth and then goal setting mindset and habit creation.

Okay. So I'm going to play devil's advocate with you for a second and see if we can't, because this is so big and broad that swimming in an ocean. Okay. And so what I want to do is I want to cut out like half of that and I want you to get so niche on like two of those categories. Let's okay. Like you're saying, because we're all as threes. Okay. I'm going to toot our horns for a second. We're so good at almost anything we try because we're so business minded and we're like, well, I can figure this out, which is, it's almost the hardest thing for threes to niche, but it's so incredibly important because instead of you swimming in an ocean, I want you in pond where you are the biggest fish. Okay. And that's how you're going to have more success. Okay. When we look at these different categories, only a couple of them really fuel. What you're telling me, your mission is, which is if you want to help new moms thrive, when they're going back to work, that's what it is, right? Yeah. Okay. Then I would say we can scratch, figuring out your calling, getting in tune with your passion, because really, if you want to help new moms that are already going back to work, they know what they're doing. Right. Right. Okay. Let's scratch that one. What about productivity? A hundred percent. Yes. That's staying.

I'm not as good as Joelle though. She's like the productivity queen. She's so good for me. When you talk to me about productivity, that includes goal setting habit creation, time blocking. I think we can make that one thing. Okay. So let's pull all those together. The next one then that we want to dissect, which is going to be tricky for you. Is this health, fitness speech, body. I mean, sorry. That's what it is for network marketing company. So this is the question, I guess I'm asking you, are you putting that in there because you want to monetize and you feel like you have to plug it in so that you can help monetize your show or do you feel this is an integral piece for that mom? I feel like it's an integral piece and I want to monetize it. I guess the mission isn't necessarily helping her in going back to work.

It's helping her thrive through this transition of motherhood plus work plus trying to take care of herself. And I fully believe that taking care of yourself with health, fitness and nutrition will create a ripple effect in your motherhood and in your work life. Okay. Let's dig into that for a second. So if I just had this baby and I've got a job, let's say, and I'm getting ready to go back to a corporate job, or let's say I'm in network marketing. And like, I'm trying to figure out how do I run my business? And I have this new kid. What you really want to do is you want to then hold my hand through that process and say, look, there's a couple of things we can do to help make this transition more seamless for you, which includes still keeping up with self care, right?

Making room in time and space for you, which would include this health, fitness, and mindset. That was where I would maybe put pair mindset with this one. Okay. And then the second segment for you as this new mama is how can we time block and be more productive so that you don't have to struggle with mom guilt or with work guilt. I want you to know that there is equal time and space in your life for and kiddo, and also going after your dream or going back to work and feeling really good about, you know, being a working mom. Would that really encompass what you're trying to do that would, as well as maybe like of adding it now, like, I really do want to talk about mom life, like different aspects of mom life, but is that then too much? Give me some examples.

So like having expectations as a parent, sleep training tips, what to feed your kids, what to expect after you have a baby, what nobody tells you top baby products for that I've used for different stages, transitioning from no kids to one kid transitioning, you know what? No, I think that that still fits the umbrella because the mom is navigating new motherhood. Right? And so while I think a third of that, you knowing you're talking to a working mom is then that productivity mindset, all of that, there is also a piece of it. That's like, how can you make her life easier transitioning back to work? And I think all of those things are great resources, put her mind at ease to help her navigate. So here's the question for you when you're thinking of all these content ideas, the really the question is, does this topic or training help this mom like navigate back into work and, or a space of peace.

Okay. And if the answer is no and it's too off the wall, scratch it. Okay. And remember that this mom already knows what she's doing. She already has the thing. Cause it's easy to go get into like career mentorship. I think you don't want to go there. No, I don't want to go there at all. So just be careful not to talk about, cause it's easy to like, Oh, well let's talk about calling and finding like scratch that piece. I don't think that kind of niche. Okay. So that helps me. That helps me feel more defined in the topics. Does that help you? Yes, it does. And kind of see how they're all or the three of them, I guess. Perfect. Yeah. So there's, there's really self care is what I would call that one. The first one. Yeah. Then this mom life and to me, mom, life is solutions to simplify motherhood.

Right. Okay. I love that. I'm going to have to write that one down. That was a really good one. Cause we're going to use that in the somewhere. And then the third one is really this whole idea of quote unquote, not balanced neck necessarily, but of like productivity habit, habit creation. I guess we could even call it balanced in a way balancing out, you know, Hey, not just mom, all of a sudden you have a baby. Let's not get lost in that. We can find space and time for everything. We just have to get gangster at it. Right. We got to get really good at it. Okay, cool. So now we have our three categories. Let's name this puppy. Yeah. This is, I feel like I'm so uncreative. So that says like, Oh, I need help with this. You have a brand name yet at all?

No, I just use my name. Okay. Hold on. Let me think. I really love that. You're going after a new mom. Cause it's so micro niche and I'm obsessed with that. Okay. So I feel like I really like that too. Cause then I feel like I can evolve with her. So I'll have episodes that start kind of with that. And then I can evolve to eventually, you know, like multiple kids and yeah. As you grow with her as ASCO. Yeah. Let me give you two words that I absolutely love and maybe they'll click or not. I love the word like thriving. I feel like that's like a really, when you say that word, you just feel like this amazing emotion and energized. I feel like are two really good feeling words that I like. I like those. I don't know if they can. So here's the thing with in those types of words, I want those in our promise to her, do not give me clarity on what is this podcast really about.

Okay. And we want it to either be funny. So it's super clickbait like, Ooh, this is super like new mama who does like you're clicking on that. It's funny. Or motherhood made simple, like something like where it's, it's almost like, Oh this is about simplifying processes or well, right. Yeah. So I'd love energized and thrive and let's plug those into maybe the promise, which is right there in the top as well. Cause the only thing with those is like, you don't know what they mean. Right. Okay. Like if we were to say, I mean, motherhood energized or like energized and thriving in motherhood it's okay. And then we would just have to put a promise in the channel art of like, but what, how, like what exactly is there are thousands of motherhood podcasts, right? Right. So how can we be clear? What is this?

And so really our goal is helping her transition. Right? Yeah. Back to work back to, I mean, it's kind of like it's motherhood hacks. I like that. Yeah. Motherhood hacks for the new working mom. Like we want to get so obvious and so uncover with our title, unless we're going the funny route, that's how you get listens. Cause it's obvious of like, what is it? Does that make sense? Yeah. I'm not super funny. So I don't know like, like the motherhood who does or whatever that that's like so fun, but it's not really me and that's good. It's good to know. It doesn't really fit my personality. Yeah. Like it's been not super gangster, like Joelle, like she's very normal to the point, like which works so beautifully with like her brand goes with that. And so we went with like a super simple name.

Yeah. Cause she's doing a lot of tactical training in hers. And so if you're going in that same direction, we might want to do something like I'm Joanna and I are like almost the same person. Perfect. That helps. So maybe something like motherhood made easy or cause like, what you're trying to do here is be like, let me hold your hand. This doesn't have to be so hard. Right? Yes. That's exactly what I'm trying to do. Yeah. So something like motherhood made easy for the working mom and you tell me, cause when you say something, Sam feels like it's right. Ish. We'll keep digging on that one. Okay. I kinda like the hat. Okay. Motherhood, motherhood, hat. Do you like motherhood? You like that word? Cause we could also do mom hacks. We have mama hacks. We can have motherhood hacks. I think I like mom, mom hacks. So mom hacks. What type of mom hacks? Let's get so clear here in our title and add another word or two to this mom hacks and mindset. Oh, I like that. I like adding in mindset. What about if it's like mom hacks and mindset podcast and then the promise is thrive and energize your motherhood journey. Oh my God. That's so good. Oh, I've been waiting for that for you.

I love it. I love it. And you know why I love energize your motherhood journey because you're using health and fitness and wellness. Yes. And then thrive that piece of it for me is where the only piece I feel like we might be missing here is that it's for the working, working. Yeah. So we've got mom hacks and mindset podcast thrive and energize your motherhood journey. Well maybe we can just plug that in the description because it is only going to be a third of your show where someone could listen. That's not a working mom. Yeah. What I talk about will apply to stay at home moms. Well, okay. Let me make sure this doesn't have a podcast called this. There's not even like a mom hacks podcast. That's crazy. That is crazy. Let me ask you a question. What if you played off of this hack idea and you had like the mom hack podcast.

Okay. But, and it was clear, like thrive and energize your new motherhood journey. So we know we know who it's for new motherhood journey. Okay. And what is every episode is a hack every episode. Okay. Example. So let's go category one, like hack trick your kids into eating healthy. Okay. Hey guys, let me introduce you to these sweet potato fries. There's four ingredients like, okay. So now you've just helped them with something in the realm of health that has to do with a kid or mom hacks. Did you know, working out five times a day equals 25 minutes and it's exactly the same benefit. I like that a lot because yeah. A lot of this stuff is, can fall into that like sleep training, hacks, and exactly how to travel with an infant. Yeah. And like, I almost like this so much because what if they were like mini sodas where they were 10 minutes or less?
Cause I am super over the long personally. I'm like, I like these like the short interesting, like I like both, but there's not enough short, interesting podcasts out there. Most of them are super long and like, which is fine. Cause like I have one of those, but no offense to myself, but I also really enjoy, like I was just on a podcast today and hers were 15 minute mini interviews and I was like, Oh my gosh. We're to the point, this is so cool. There's not enough of this. So I almost really like you going against the grain of all these motherhood podcasts because how do you stand out? Right. And what if everyone is one hack, a story of how you personally used it and then like a tangible takeaway of how they can implement that hack into their own life. Okay. I love this because yeah.

I was thinking about my ideal customer and I wanted to do shorter episodes anyway, because I feel like I listened to episodes when I'm in the car and I'm not in the car for like a half an hour at a time. Yeah. So I love get through an episode. That's quick while I'm driving around and I'm not one to like sit and listen. Well I'm just walking around the house for an hour or something like that. So yeah. And you know, it's so funny. Cause my friend, another girl you'll have to go look at her show. Chelsea Jo, okay. Chelsea, Joe Moore. And she has a show called systemize your life. I mean, and she'll post hacks on her stories. She doesn't do hacks. She doesn't know that's what she's doing, but it just made me think of this. She's like making a bean burrito, that's warmed and putting it in a thermos in her kids' lunch so that they have a warm lunch and my brain exploded, Oh my God, I've never heard of that.

And I'm like sharing it and I'm voicing her and I'm like, you just changed my life and like a simple hack. And so I would challenge you to think about, and I mean, there's gotta be a million hacks on the internet that you can like, just get inspiration from. So cool. Anyway, I'm really excited about this idea because it's different. Okay, good. I'm glad. Yeah. Okay. So it's just, is it mom hacks or so we're leaving off the mind. Mom hacks. Now let me go daddy at though. Cause pretty sure that URL will be, if not, I'm going to faint. Let's see. Okay. So mom hacks has taken, but what about mom hacks podcast? It's available. Oh my gosh.

Okay. So mom hacks podcast or the mom hacks podcast or mom hacks the podcast that's available as well or the mom hacks podcast also available. I would almost mom hacks mom hacks podcast. I don't like this mom brain podcast. I just looked up. Their whole thing is like mom brain. Like that's the name of their show? And then they have their name on there and the tagline on there as well. It just, to me, it's like to the point, but then there's also one right next with it's like the purpose show instead of just purpose show. It's personal preference. Yeah. Do you think one sounds better? I think I like the in front podcast. The mom hacks podcast. Oh my gosh. So good thrive and energize your new motherhood journey. So good. Oh my gosh. I love it. So you've got to grab the domain, grab the URL and make sure you get that set up in pod bean so that you have all that basis for claiming your name.

Yep. And then as far as like a description, I think that's really where you want to let them know. Hey new mama. I remember being in your shoes and feeling so confused. So overwhelmed with all the information out there about motherhood. It was so confusing. I didn't know where to start. I was, I was consumed with mom guilt, struggling to transition into a working mom again. And I just wish there was a place to go that would provide me clear guidance and simple, quick, easy solutions for the problems I was facing. Hey, don't worry. I created it for you. Welcome to the mom hacks podcast, where in every single episode I will provide you a simple tactical hack in the areas of self care health wellness. You could even put in parentheses like AKA tricking your kids into eating veggies, which I know how to do.

Mom life solutions that will help you simplify motherhood and even productivity, goal setting and habit creation to make your transition back into the workspace. That much more simplified. Welcome to the show. Oh, I was just trying to think if there's like a cute way to wrap it up, like, Oh, welcome to the show. Nap time warrior.

Oh, that is so good. Okay. Done. I know. I love it. So do you feel more comfortable? Yes. Yes. I feel like I have a ton of clarity on exactly how to structure it and how to create the episodes, the title and all. Oh my gosh. It's amazing. Oh my gosh. I'm pumped for this. I'm all about differentiating yourself in the podcast world. And especially in this whole motherhood arena. It's like, if you can get something sticky that no one else is doing, that's where you find a ton of success. So I think this is such a cool, unique idea and it fits into all the things you want to talk about. Yeah. Most perfect. Okay. So last thing monetizing with your business. Yes. Before we go. So every episode is this the one way you make money today? Yes. Okay then for sure. And you want to continue making money that way, right?

Correct. Okay. I would then within each episode, whether you want to do it at the front in the middle, at the end, every single time, let them know. Hey, new mama, this episode is sponsored by my favorite. My favorite product line also mini fitness regime. I'm so excited about this. If you have those that last 10 stubborn pounds or you're struggling to find an easier way to eat that doesn't include just bacon and cheese. Please let me know because I've got a solution for you. It's super affordable. There have been result after result, after result, want more information? Shoot me a DM on Instagram at blah, blah, blah. Or if you have like, I don't know if you have a website with a landing page or anything like that, but if not just funnel these leads in through Instagram or through email. Okay. And don't tell him the name because the second you say Beachbody, people are like, Oh, well I've been there done that.

But here's the thing. If somebody is listening to this, they're trusting you. They're liking you. They're learning from you. And they're going to be curious and they're going to go and just DM you to say, Hey, which product line are you talking about? Okay. And now you have a conversation going and that's as you know how you end up getting someone to try the products or opening that door really, to seeing if you can help them. Okay. Awesome. Cool. Very cool. Okay. I'm so excited for you. Thank you so, so much for your help. I appreciate it. You're so welcome. Have a great day and get to issue your life. Mama, your mama real quick. Before you go, if you found value in today's podcast and you learn something new, take a screenshot for me, post it up in your Instagram stories and be sure to tag me because together we can empower, educate and shift the way the mom is looking at life. Because sister friend, we actually can have it all let's claim it.