Hey mama! Happy Monday!
Can we have a moment of silence for holidays where we get to sleep in (until 8, lol) wear pj's all day, talk to no-one, get the to-do list conquered, binge watch Workin' Moms while tackling laundry and snuggling the littles?! Mmmmmmm this is my ambivert heart's dream come true.
I hope you are feeling into this extra day of rest.
While you chillax today, throw on the newest episode of The Mompreneur Mastermind Show! In today's episode I am interviewing two of my favorite students, Annya Miller & Allison Scholes. We dive into starting a podcast, the fears, self-doubt and what it really took for these ladies to take the big leap. I ask them unfiltered questions about the good, the great, and everything in between. This episode is amazing (and hilarious) and I know you are going to love it.
I'll meet ya inside.
Love and light,
P.S. If you enjoy this episode, be sure to share a screenshot in your IG stories! I will shout you out on my stories! Yeahhh!!!!!
Full transcription available at the bottom of this blog post.
Confused about what to do FIRST in your business? Overwhelmed with the endless to-do list?
Download my Mompreneur Biz Blueprint and find out the exact order of operations to build your online business.
What to do, when. Made simple.
Did you know I am a PODCAST COACH? Yep! I help women launch podcasts.
I am also a MOMPRENEUR SUCCESS COACH. I help women figure out their calling, niche, and focus. Then monetize using courses or coaching!
If you are interested in podcasting, keep reading!
A podcast is such an amazing way to grow your audience and build a brand. It helps you share your voice, pour into your niche, and build trust. Did you know audio consumption is growing by over 30% each year? People are craving audio like never before and this is YOUR opportunity to secure your spot in a massive emerging market... podcasting.
But... maybe you're thinking... what equipment do I need? Which software do I use? How do I record and edit? Where can I save money vs. outsourcing? Should I do interviews and how do I find guests? And, can my podcast make me money? (Insert a huge YES!!!!)
I'm here to help you answer all of those questions, and so much more.
I put together a page FULL OF FREE PODCAST TRAINING for you. Completely free. No registration nessessary. I mean, who else is tired of webinars?! Haha!
I have a full training video there on how to start a podcast in 10 steps and lots of LIVE podcast training and Q&A from my students. I even share EXACTLY HOW I hit #54 in the Entrepreneurship Category and over 60K downloads in the first 12 months without ONE DOLLAR of paid traffic.
I've also included 10 tactical steps to starting a podcast that will scale so you can walk away from this training with implementation.
(And, P.S. all of this is 100% FREEEEEE)!!!!!
I launched my podcast in 2018 after searching for a way to scale my coaching business and grow my following in a faster, more authentic way. I decided on podcasting because I have kids (aka. video isn't my jam), and because audio is growing insanely fast and I saw an emerging trend. Last, because committing to a podcast was my way of showing up consistently and dedicating myself to my mission.
What has podcasting done for my business? Well, my podcast grew my revenue by over 98%! My community has grown by thousands and it has allowed me to touch more people than I ever could have imagined.
I have now helped MANY other women (just like YOU) launch top rated podcasts. Many of them have ranked in the top #30 because of my effective launch strategy! If you want to have a show that STANDS out and grows your business, brand, and mission here on Earth - come check out my proven program.
Huge thank you to Annya Miller from The Updraft Podcast and Allison Scholes from Social Media for Mompreneurs. Connect with Annya on her website or IG at: https://www.instagram.com/annya.miller/. Connect with Allison on her website or IG at: https://www.instagram.com/allisonscholes/
Wanna do a coaching session with me?! From power-hour calls to monthly and annual packages, there's an option for you. Email us for the coaching menu at firstname.lastname@example.org
Launch your podcast with ease. Follow the PROVEN system for scaling to success! Join the dozens of women who have launched TOP 30 RANKED shows using my exact system inside of Podcast Pro University. JOIN now and you'll get FREE, life-time access to the membership community, too! Hurry, this offer expires soon.
Thinking about podcasting? Learn EVERYTHING you need to know at my free Start a Podcast Training Page (https://startapodcast.gr8.com)! Or, Snag my launch strategy + checklist at podcastchecklist.gr8.com
Confused about what to do FIRST in your business? Download my Mompreneur Biz Blueprint and find out the exact order of operations to build your business. What to do, when: bizblueprint.gr8.com
All of my recommended programs & software can be found at stefaniegass.com/resources
FB Community: bit.ly/successsupportgroup
FULL EPISODE TRANSCRIPTION:
Hey mama. Welcome to episode number 92 of The Mompreneur Mastermind Show. Today, I am giving you an insider peek at what it's really like to create and launch your very own podcast. I brought in two of my all-star students to take you through idea creation, execution of the show, branding, putting it all together, the components of podcasting, what you should talk about, literally the hard stuff, the great stuff, and what it's really like. You're going to love this episode. And even if you've never considered starting a podcast, I think this episode would be totally invaluable for you to think about how you can grow an organic funnel and start to create more trust and put more outreach into the world way that you can impact and touch your market. Like nothing else can, whether that'd be podcasting or video. So dig in, it's going to be really fun.
Let me read you real quick. The review of the week, this is a five-star review left over on iTunes titled what I've been needing by troll mamma. I came across Stefanie Gass listening to another podcast and I loved her message so much. I decided to check out her podcast and wow, I'm glad I did. She is just what I needed to get back to God. She lit a fire under me, and I'm so blessed that God gave me this little miracle that has changed my life. Thank you. Troll mama. You're amazing. I'm so grateful that you were led to the show and that the show has helped ignite that little spiritual fire. I am so excited to be part of that journey with you and Hey, beautiful soul. You listening. Have you left a review yet for the show? If you've been a loyal listener, AKA Ben with me for three episodes or more, you totally need to head over to iTunes and leave a review. That is the number one way you can thank me for putting out hours and hours of content and also help this show grow, help reach more women and mamas just like you. That need to hear this message that Nita sister had in a community that could be transformative. So pause this episode right here real quick and go do a review. I appreciate it.
What's up mama boss. Welcome back to the mompreneur mastermind show. I'm Stephanie gas, success strategist and passive income queen creator. If you're ready to step into your God, led potential, create profit from your passions and capture the success that is already yours. This podcast was made for you as always. You can find out more and connect with me email@example.com. So grab that cup of coffee or fill up that glass of wine and let's dig in to today's show. Hi girls. Bye. So I'm excited. I'm sitting here with Alison, with Andrea. These are some of my students and actually Alison and I go way back. She's been a student of mine for years and an aunt of mine. Both have taken podcasts pro university and other courses, I think for both of you and I'm excited, I have the girls on, because I want you guys to really understand the podcast process, all the fears, the mindset, the is anybody going to listen to me? Like, should I really launch? What does it take? And so I decided like, don't take stuff's word for it. Let's dig into some amazing ladies who have done it. So welcome to the show. You guys all thank you stuff. Thank you. You're welcome. I'm excited. You're here. So I have some quick fire questions for you. Okay. So these are like one, one answer. I hate when people do this to me. So I'm doing it to you. Oh boy. Okay.
So let's have Alison answer first and then we'll have an answer for each one. Okay. Oh, where are you from?
I'm from Toronto, Ontario.
You guys should have seen Allison spacious. She was like, Oh God, what's the question. I was really terrified. And then you gave me an easy one and I actually forgot the answer. Where do I live? Are we talking like physically or mentally?
The second one. How long have you been in entrepreneur? Two years. For me, it's been about Oh, 12, 14 years. Yeah, longer than me. I've been one for seven. So nice. There you go. What do you do in one sentence?
I help mompreneurs build their brand online and just minutes a day.
I am a baby and newborn photographer and I recently launched, launched my podcast is focused on helping women build their businesses, reach their goals and deal with the overwhelming life that we all live. So amen to that so needed. Okay. Next one. What is your biggest strength?
Creativity, unique combination.
And your Enneagram number?
I've never taken the test. Can you believe it? Who are you? I know I've never taken it. You,
If I had to guess for Alison, you might be a three, but you also might have a wing of like the creative. I can't remember what that number was. So I'm curious. You have to do it and tell us what you are. Okay.
Send me the link. I'll do it. Okay.
And yet, do you know, is it horrible that I took the test and I don't remember.
I don't know what that,
I'm not a three, because most of the people that I follow are threes. And when it came back, I know I was not a three, but I, I have no idea what I want. Okay. I'll forget.
Can we first about why
Did you guys think maybe I should start a podcast? Like, do you remember the moment where, where that thought came into your mind?
I remember it was really because I've been following you and working with you for awhile staff. And I remember you talking about you didn't call it your podcast. I remembered you referring to it as your passion project. Do you remember that? So, yes. And I was really interested in what you were doing. You launched the podcast and at that time you asked me to be on your show, which freaked me out. I wanted to vomit on my shoes. I did the interview with you. And after, you know, several other women listened to that, they said, well, you should do one. And my immediate thought was no way, but then that little voice in my head kept kinda like maybe, maybe, maybe I, that that's where it started for me.
And so that was back in like October, November of last year, then? Yes. And you, and how long did you sit on the, maybe until your heart was like, you know what, I'm flipping doing this?
It was probably after the new year. And to be honest with you, I actually sent you a message and said, hold me accountable. I'm going to sign up for your, for your class in September. I remember. And then all of a sudden I just said, well, why am I waiting?
Yes. Okay. And Andrea, what about you?
I absolutely remember the exact second that I thought of it. So I went to my very first ever meeting with a therapist and I went in and I was like, I am depressed. I don't know why there's nothing wrong with my life at the moment. I'm been through a lot, but there's nothing wrong. And she talked to me and she was like, I think you're bored. I think that the problem is actually that you're not doing enough. You need to take on something new. And I was driving home, just listening to music, whatever. And all of a sudden I actually had to pull off the road. It all came to me all at once. I knew the name of the podcast. I knew I had to do it. And I knew what it was about. It just flooded over me all in an enclosed spirit off the road. Totally. It was total God thing. And I literally pulled off the highway and sat there on the shoulder writing in my phone. So I couldn't forget it all. So, and how long ago was that? That was last summer.
Okay. So you sat on it for a minute.
I did sit on it for a minute, because as soon as you get an idea like that, and you have this, you know, for the first five minutes, you're like, Oh, this is going to be amazing. And then your brain takes over and you're like, Nope, Nope, Nope. I can't do that. Why would anyone care what I have to say? And it tries to keep you safe. So I put it down.
What were your biggest, both of you? What were your biggest fears that like, what was the biggest voice in your head or what was the, that kept coming
Up for you that kept you from just doing the thing? I think for me, because I listened to so many big podcasters that people are not going to see me as an authority or, well, she's not known to have a six figure business, so why am I going to listen to her podcasts? But then once I realized, that's not why people listen to podcasts, they're looking to be, to relate to someone and to learn and be motivated and get help. And I thought I can do all those four things. So just had to give yourself permission. Yes. Isn't that? Don't you guys feel like that's one of the biggest things that holds you back on anything you do is like, am I worthy of teaching this? Am I worthy of talking about this thing? Right. And that's when I've really had a shift in these last few months with the word fear and I no longer say the word fear.
I actually respect it and know that in my life each and every day, I just need to make room for it because it's always going to be there. And honestly, after launching the podcast and going through these episodes, I still have fear. It's not going away. And I think that's what people realize. Fear will never go away. You just need to make room for it. And at the end of the day, you're not going to let it make the ultimate decision. Did y'all just write that down. We're obsessed with that sentence. Make room for fear. Because also if you don't have fear, you're not growing, you're stuck. You're comfortable. You're bored, right? Like the fear is the new, I don't care how big you get, how much money you make, the newest thing. You're still going to have fear. So take that. That was really real gold. Alison, thank you, Andy. How about you? What was the biggest fear or constraint that, that held you there?
I think the underlying thing was the, the mindset of I'm not enough. Why me? Why would they choose to listen to me? What makes me special? And then you stop and you think about it. And I'm like, actually, why not me? Why not? Like all kinds of crazy things have happened into my life. I have an insane story. I've been doing this for a really long time. I spend all my time listening to other people's podcasts and learning self development stuff, and random things happen. Like I won 10 grand on the radio, who does that. So if I can win
10 grand on the radio, they
Lightening can strike again. And I could have a really successful podcast. Right? Like you just never know.
And you know, what's interesting. I think when you start, when you open your heart to Holy spirit moments and to divine intervention coming into your heart, once you've opened your heart to that, it starts happening all the time. Like miracles and abundance and provision come full circle from showing up and pouring into people. Right.
And so now I think you're a million percent. Right. And on that point when we serve, which is what a podcast is, it's serving and it's teaching, it's mentoring, you're putting out service into the world, you're touching people. And I think when you put out the service, it becomes abundance and favor and it flows right back to you tenfold. Absolutely. Totally. Okay. So let's talk about what were you doing before podcasting to get your message out? Was it, were you all over the place where you, did you have a YouTube channel? Did you blog? Like, what was your thing before podcasting and then was it working for you? Are you still doing it or have you shifted your, your method completely?
For me, it was being on the social platforms, blogging emailing. And to be honest, I still do all of that. Now. I just realized I wanted to go bigger and I wanted to serve more quicker. And I knew podcasting would do that for me.
It's such an organic funnel because it's consistent. It's how your avatars are showing up in the world. And that's how they want to learn and hear you. You know, I wasn't watching YouTube videos. I was listening to podcasts. Right. Interesting. So you're still doing all the things, that's what I'm hearing from you. Yes, absolutely. Okay. And you, how about you for me? I really wasn't. It was one-on-one or the odd, very odd blogger, Instagram posts, where I would actually talk about my own life and things that I've learned, but for the most part, I wasn't sharing it. And, and I think that's why it was put on my heart. I think I needed to come out and share my story and share my knowledge and help other people, because that is what I'm all about. It's what I've always been about. I was one of those kids that thought, Oh, I'll be a teacher.
Or, you know, I'll be a therapist, a psychologist, someone that helps people. But then that never really lined up with my life. So the podcast has been a perfect medium for me to be able to hit a larger, broader audience and help more people. And isn't it funny when you don't things you wanted as a child, those are things that you've been called to do, like from birth, you've been called to help people. And don't you think, and you've been through it. Like your story is so Epic that you had to go through those things so that you could relate to people and you could touch them and this the deepest possible capacity. Absolutely. So it gives it purpose too. Like when you do go through all of those things and you can turn around and go, Oh my goodness, that was actually a gift. And you can put down all that negativity and all that pain and see it as a gift. Now you can use it to help someone else. That's so awesome. So let's talk about the nitty gritty. So we get to the mindset piece. You guys are like, okay, for launching, I see the vision of podcasting. I know that my, my audience is going to resonate with this. This is how we're going to grow organically faster. That's how we're going to share our message and our heart and show up for the world. Like, where did
You start? Did you get on the Google search bar? Did you like phone a friend? Did you cry in the corner? Like how did you figure out the, how? Well, for me, I mean, it's no secret that I stalk you. So I knew about your podcast pro university. And I knew there was nothing out there like it, I knew if, if I didn't jump on it, then I was missing out. So, and I'm such a planner and I've worked with you in the past that I just, I look at you and you give like the roadmap to do things, but it's up to me to do the dirty work. And I don't mind doing the dirty work. So I just knew that it was for me. I just told my husband, this is what I'm doing. Like, I didn't ask, like, you okay with this?
I said, Nope, this is what I'm doing and who, okay. Meet my ideal avatar, Alison. Right. Alison, that literally means the world to me. So you never, you were never like, I'm just going to do this on my own and Google it and figure everything out that never even crossed your mind. You know, that's normally how I do things because I'm very much, I'll figure it out. I'm going to do it. But when I knew that you offered this, it was just a no brainer. Like why, what, why would I try and figure it out on my own? And I knew I would spin my wheels and I knew I would get down on myself and I didn't want that to happen. I didn't want to give up the process. I love that. So I knew that investing in something makes you accountable because absolutely. Okay. I could do this on my own. I could totally figure all the things out, but yet I'm alone. There's no community behind me. There's no money on the line for me to do this or not do this. There's no, there's nothing out there. Right? Oh, there's also that piece of it that I think was really important that you just said is if you're investing in something you want to implement in your life, your chances of success are far greater. Yes, absolutely. Okay. Very cool. Okay. And you have about you.
So for me, it all just kind of fell into place. I decided I wanted to do the podcast. I very briefly looked into, if there were any courses out there, I didn't find anything I loved right away. And then that same night, I got into a conversation with another one of your students, Melissa. And I started telling her and I was like, Oh, I really want to start a podcast. None of the people I follow actually have courses. And she was like, wait, wait, wait, wait, wait, how do you not follow? Stephanie gets all the calendar. Have you not heard of her? So she sent me all of your links. I listened to a few of your podcasts within a day. I was like, okay, this is it. I'm investing in the course. I'm going all in the same thing. I usually am the type of person that tries to figure it out myself. That's how my entire business was grown. But I've been doing that for 14 years.
Come over it. Now I'm like,
You can throw money at this problem. And someone will hold my hand. That's how we're going to go. Because, Hey, I'm
The same. I'm like trying to grow everything by myself. And you guys know I'm doing my journal, my with God, she rises journal right now. I'm like trying to create my own cover. And I show it to my husband. He started laughing. I'm like, that's all like, hire someone. I'm like do the cover. I'm so like, I'm done. Like, there's just certain things. Like, we just can't do it on her though. Right? You went from the summer of last year, all the way through. I didn't launch my course until what was it March? Did you ever in that time, Sam ready to launch? I'm ready to start this thing? Or was it, or was it that conversation with her? That was the, Oh, now I'm ready.
I put it down for a long time. I didn't think about it. I decided I was going to do some other things. And then I came back to it and it just, the day I came back to it, it organically came up in the conversation with Melissa that she was doing this. And so it just fell into place perfectly. Like it just, it was serendipitous. It just was okay.
It's interesting. Cause like divine intervention will come in when you least expect it. And you've got this idea, but you've been praying on it. Like, is this right? Is this right? Like show me, I had someone voice me today and she's like, Stephanie, I'm so sorry. I'm so stuck. I'm struggling. And I can't hear God's answer. How do you know? And I'm like, you keep praying sister because I'm telling you what the divine intervention will show up. So unexpectedly and give you the most clear answer. So it's funny that for both of you, it was kind of like the course was the one thing that was like, let's do this. Yes, totally. So what was the hardest part of the process? Oh, it could be multiple that's hard. Was it hard? Was it hard to say I'm starting one, like all the things coming up with the name, what were you going to talk about? Getting it going? Was that hard for you guys?
I think the course itself was hard at all. It's committing to the process. This is not just coming up with an ebook. I mean, this is
Podcast you're on iTunes. Like blows my mind and I I'm still looking on there going like,
I, I don't know, but you know what I always try and that fear kicks in. And so I always tell myself your courage and your purpose will always outweigh your fear. And I just, anytime I get nervous about something or, Oh, I'm not going to come up with the nut episodes or I'm not going to be good as, you know, James Wedmore, like all of that goes through your brain, but it just goes back to your courage and your purpose and remember who you want to serve. We say we're going to serve, but who are we serving? And I always think of those few people out there that need to hear it. So yeah, I kind of got off track there.
I love it.
I know. Right. So it wasn't horrible for you. Was there one moment, Alison though, that you were like, Oh, like I'm done. Like I'm. So over this process, was there anything? No, I don't think I ever had a, never a mindset roadblock. I did get fearful though. And you knew this, that I was not going to launch on my date because technology happens and I tunes was dragging their feet to approve my podcast. It was approved two days before the launch. Isn't that cool? Yeah. So talk about getting nervous, but I kept telling myself, the universe has my back. It's going to be fine. Keep promoting it. And I would hit the publish on Instagram stories, promoting it and you're cringing and you're nervous and freaking out, but I'm like, it's gotta be fine. So there was never mindset blocks, but you're always gonna run into, I call them technology blocks or family blocks. So plan accordingly. Okay. Annie, how about you?
So for me, I would say 90% of it was easy because like I said, it all came, the whole idea came to me at once in a flood and I've wrote it down because otherwise I wouldn't forget it. My brain is like a sit. If I have four kids, I would have forgotten it. So I had it written down and then the course made it really easy. Like I took more than one course on podcasting because I wanted to make sure I didn't miss anything. And your course walks you through everything step by step. So even if there was something that I would have gotten snagged on like, Oh man, I don't know how to work that software. You were like, no, no, no, no, no, because I'm going to walk you through it. Step-By-Step and show you with each click, what to do. So there were no excuses, right? The biggest thing for me was making myself actually do it. Like not giving into the fear, not giving into the doubt. And again, every time I did like thank you because every time I did, I jumped on the podcast pro group on Facebook. And I was like, I help somebody saved me from myself before I completely sabotage the whole thing. And you guys were always there to be like, no, just keep pushing through. This is normal. It's normal to have these thoughts and these doubts just keep going. And I'm so thankful.
I remember one of them right before you launched and you had said, is anybody else going through like this just overwhelming fear as you get closer and closer to the launch date. I remember you saying that I'm like, Oh, of course. Like, because it's such a commitment to finally show up, like on iTunes, like Alison said, like I tunes for goodness sake, Spotify, like Google play, like, look at me, I'm here. And now I have to commit to this thing. Like, am I really going to do this? And what if everyone hates it? And then all those fears come in. So that is normal, but that's normal with anything that we do. Right. Right.
So you guys got to the other side, like you have a show excited. Yeah. All of it. But I still think for me, it's still a process. Like you don't just launch the show and it's done. Like, I feel the work has just started. Like that was just building the foundation. Now the work really comes in. Now the commitment now is the challenge and the test, you know, it's less, you're going to be obedient to this call now. Like, are you ready to show up? And my, I was telling someone this on a different podcast, I just ended. I told her anytime I do anything, I commit for a year. And when I started my show, this might help you. And all of you listening that are thinking about launching. I said for one year, I'm showing up twice a week. I don't care if it's Christmas, I am there.
And I didn't care. I'm like, if there's one follower for the year, like nothing's going to get in my way. I'm only going to compare myself to myself for one year. If I don't like it, I'll move on. And I'll tell you by that six month, Mark, you guys, that revenue was up 98%. The community exploded thousands and thousands. And that's when I knew, but it was like, I had to be obedient to that moment to ever feel like it was working. You're right. The work is now just beginning, but I'm super proud of you because launching is sometimes the biggest constraint. I think that's 90% of people don't get where you've gotten. Right. Right. Okay. And you, how about you? How do you feel you've launched. Woo. Oh my gosh. It was amazing. Like that, that launch week was so crazy. I had so many DMS and text messages, phone calls, like from people I hadn't even heard from in years that I had no idea were even gonna listen. And from random strangers, I had one girl leave me a voice texting. Like I quit my job. And he was like, wait, wait, what?
And after I talked to her, I was like, Oh yeah, that was the right call. Like, I'm so happy that I inspired you. I legitimately could not sleep for the first three days after the podcast went live because my brain was on fire. It was so much fun. It was so exciting. I was connecting with people left right and center. I had to steal melatonin Hubbard just to get a good night's sleep. Like it was wild. That's how, you know, like, you know, that excitement, that drive, it's funny that you say you have the brain dump because when it came in for me too, I sat down and I got this XL sheet out. I wrote down over 200 podcast topics in like an hour and a half. And I'm like, where are these coming from? And that's when I knew, I'm like, this is a hundred percent in alignment with where I need to go. It's like that inspiration was just flowing in. So it's so cool to hear that that happened for you guys as well. What are your goals with your shows? What do you guys, what are you, do you have any tangible goals? Do you have download? Do you have
A vision for where you want it to go in the next six months? Ooh, that's a tough question. Yes. Yes it is. Oh gosh. Well, I mean, I like what you said earlier, not to compare our shows to others and that's hard. That is hard. And I think that's really where I'm committing myself right now for the next six months is just to focus on my growth for the show and personally my personal growth and where I'm going in business. But for me, it's just to reach that bigger audience and yeah. I mean, that's really, my biggest goal is just a bigger audience, more of a reach. Yeah. And you know, what I did is I wrote down my numbers day one and every month I track my analytics and I'll look at, is my show growing. That's it like if I had a hundred downloads month, one, did I have 200 in month, two?
Did I have 101 celebrate your win. If you didn't, you need to go and dig into which episodes are the highest downloads do more of that. Right? Like I did a live coaching gangbusters, like off the chart. I'm like, got it, got it. More of that. I hear you. And so you've got to pay attention to the trends and adjust. And then I see a friend of mine. She's amazing, but I see her and she comes up and she's like, yeah, I got like 56,000 downloads. We've been out for like three months. And I'm like, I hate you. And that moment came in for a second. And I'm like, but I don't have, you know, I didn't have that many at that level. And you know, crowd, why am I not growing like her? And then I was like, no, she probably, you know, people have a big platform before they start.
And maybe some, they got on a big show or they had a big guest come on and they had a burst. And you know what? It doesn't matter because the hundred downloads you got or what, who you were meant to serve, right. Or the 10 or the one like, so it's, yes. I write down my analytics. I analyze what's working. What's not working, do more of what your audience is calling you to do instead of what you think you want to talk about, pay attention to the trends of what, you know, when are people downloading? Do they like certain length of the show? Like if I have an hour long show, it's getting less downloaded than at the 25 minute episodes. So pay attention to all of those triggers, just, you know, bonus tip up, hit up in here. And yeah. What about you? What are the goals for your show?
My goals are similar. I just want to grow the show. I want to, I'm looking for that tipping point that I saw in my photography business, where, you know, it's like it's trudging along, trudging along trudging along, and then suddenly it just goes over an edge and it feels like everybody in your area or your niche knows who you are. So I'm working towards that. I mean, I have so many, I want to write a book and I want to start a course. You know, I have so many big things, but I think from my biggest focus right now is just growing the show week by week, figuring out what the audience, which as
You said, it becomes clear really quickly. Yes. I had one show that just didn't get very many downloads. And I was like, okay, no more of that. Focus on it was on automation. Okay. So like how to automate systems in your business to get more time for yourself, which I think is really important, but it's not exactly like a sexy topic, but I don't know, like your, your story and like all of that, I feel like people might be there for like that real self-development side and like coming across the other side. And when you throw something at people that seem semi irrelevant, like yeah, automation helps your life, but is it speaking to her, the woman that is going through what you went through when you went through it, like, she's like this doesn't help me today. I think he nailed it, put yourself in their shoes over and over again.
And that's why for my show, you guys, the live coaching exploded because everyone was going. But if I was sitting across from Stephanie, all of a sudden things are clear instead of just having me teach tangible tips, it was like, I need the conversation with you. So that's where, and I was like, Oh, well, I never thought of doing that. But when I did it and it had twice the downloads in 30 days than any other episode. Yeah. So think about that for your avatars. There are certain topic like Alison, maybe it's Instagram stories and all of a sudden that explodes for you. And you're like, Oh, well, hello. I see it. Let me get more in there and get them experts that really know that space. And those are amazing goals. You know, my last question for you guys is, are you monetizing your podcast? Do you have plans to, or do you have any questions on that? I definitely
Plan on monetizing and right off the bat, I started off with my own sponsorship, with my own membership program. So I spout that off right away as monetizing.
That's the best type of monetizing.
Yeah. So, I mean from episode one, absolutely. I'm going to talk about, you know, my membership and how it can help others. So I guess, yes, I am. I am monetizing.
Yes. Good job. Good job. And you already had that product before the podcast, correct? Like me, I kind of went backwards as far as I had these products before I had the platform, but it was fine because I was unable to monetize from day one using my own stuff. Which you guys thinking of podcasting, sponsorships pay pennies on the dollar compared to your own products. Just there you go, Danny. I know you said you're kind of doing some discovery. Do you have any ideas for a passive income strategy for your business? I do. I have so many. I think I need a coaching session. I'll be talking to you after the MTV interview. I do I, so right out of the gate, I wanted to make sure there was at least something there. So I set up some affiliate partnerships with different companies and I made sure to toss those in there. Made sure they were really things I could organically talk about because I actually use them. And then I do, I have plans to do a membership group. I have plans to do a course. I have a book that I just to write.
I know you don't need a book. You guys have heard all his story. You need to go and listen to her episode one.
Yeah. And I haven't even cracked the surface, honestly. Like I haven't even started to spill. Oh girl. So there's a lot there. There's definitely enough to make at least one book, if not more. So. Yeah. I just want to build a platform and put myself out there and let the people who need to find me, find me. And I have faith that that will happen.
And you know, what's really smart about your strategy is that you have a very lucrative career. Like you're this very successful photographer. And I think it's really smart that you didn't say, Oh, I hear this call to do this new thing. I'm going to just quit my entire life and do this. Like that is not smart. My friends. And I've been saying this recently because I'm really feeling it. That if you stress about money, all of a sudden you're closing off many, many receptors to, to what's next. You can't serve from a, from this open, pure place, if you are panicking. So keep the job, keep the paycheck while you build the dream. Until at minimum, you're hitting that income level three months in a row. I PR preferably six months in a row, then let it go. And you can focus full-time and, and transfer your passion project. As apparently I said, my show was into your full-time thing. You know what I'm saying? So I love your strategy there. And I know it will become clear for you what people want and need from me.
I think so. I think that even already, I'm starting to get a good feel for what people want. And you know, like the beauty of having the, the money coming in before is like you said, you don't have to worry about it. But also my business has been around for so long that I can step back from it. Now I can go, you know what? I don't need to be focusing all of my attention on this business every single day, because the systems are set up, it kind of runs itself. And then you're like, okay, well, when I was a single mom, I was able to fit in work in the evenings because I had to. So why not start a podcast? Because I could do that in the evenings. I could just go back to that for a little bit. So
Excuses to why we can't do something, but there is never an excuse. Why you shouldn't do it. You should always try. Oh wait. Absolutely. So we had a question from the community that she wanted us to answer birth bliss beyond asked us, should you have a certain amount of followers before you start a podcast? What do you guys think? No, no. Start the podcast.
Yeah. Start the podcast. The followers will come build. The podcast will come. Yes, exactly.
I don't know, like I'm in a prime example of this because my community was there. I have a pretty good community. You know, I don't know, 5,000 ish across everything. Maybe even 10. I don't know. But when launching the podcast, it's now at 100,000 across all the platforms, the lists, all the places. And I'm like, say what? And it's the same because I was showing up on live. I did have a YouTube channel. I was putting up blog posts, but what was not happening is I wasn't coming from a open-hearted servant attitude and a place of I'm going to just going to serve her. And I don't care, whatever buy for me, don't buy for me. I'm going to step into my truth. I'm going to pair Christianity with business, which was weird. I'm like, am I going to repel everyone? I just started showing up as who I authentically was meant to be.
And the podcast forced the consistency. It forced me to show up because I promise this community that I was going to come and be here twice a week for a year at a minimum. And now I'm like, obviously I'm going to continue to show. But initially I thought we'll do this for a year and see how it goes. So it's like, you've got to dig in hard enough, long enough for the followers to find you. And unless they trust you, they're not going to come. They're not going to show up. And so you have to find the thing that lights you up. Like, is it YouTube fine? But you better commit to that. SIS, is it writing you better be the best blogger pouring out your heart and soul when you think nobody's watching, you know what I'm saying? So I agree with you guys. No, do not wait. That's why you need the vodcast.
Absolutely. And I think too with podcasting, I love Instagram, but you can fake Instagram. You can fake a personality and a blog post. But when you hear someone speak on a podcast and they're pouring out their heart and soul, you can't fake that. And I think that's why people are so obsessed with podcasters now. So don't wait, start the podcast,
Start it. And I want to say something on that too. Like, cause I've had this question a lot is podcasting. Saturated is there too many people podcasting. I've had this question and I just want to address it because everyone listening to this show is interested in podcasting. Is it social media, saturated isn't Instagram story saturated. Is it Pinterest have a bajillion pins. Are isn't everybody going live on their business pages? Isn't YouTube, a massive platform. So here's the thing. No matter what platform you choose, there's a million other people teaching something similar to you, right? So here's what you do. You put on the blinders, put on the sunglasses, pick your platform, pick it. The one that you want to just pour into for a year at minimum show up consistently do your absolute best work. Don't look at anyone else and watch yourself rise above all the other people that are looking at everybody else and pretending to be like everybody else, because you have your own voice and you're different and you're authentic and you're genuine. And your tribal find you. And when you commit to a dream and a vision and you start stepping into what you've been called to talk about and teach, there's no way you won't be. There's no way
The woman that was meant to find you won't be led to you. Like any was led to me. We didn't find each other. She was literally led to me and the same with Alison. So it's no, it's not sad. Well, yes, everything is saturated. It's it will not be saturated if you commit to it for long enough and you do your best work, that's how you will rise to the top 10% of whatever platform that you choose. I don't know if you guys have any feedback on that question. Well, I was just going to piggyback on what you said. People don't realize it's saturated with a lot of garbage and more than half the people out there are not showing up consistently. They're just not, they are on LinkedIn for two weeks. Well, now I'm going to go do Instagram stories for a week. Oh, wait a minute. Let me do some Facebook, live videos, consistency, and show up. That's all you have to do. Really? Yeah. I agree. Nobody goes that right?
Why people don't make it is because they don't do it. Do the work. They don't do the work. They take the course, but then they don't actually apply it or they apply and they pick and choose and they take this and they take that. But like there's, there's great courses like podcast pro university, where they literally walk you through exactly how to do it. And if you want to have a podcast, all you have to do is do it.
Oh my gosh. It's the easiest, but the hardest. So do you guys have any last words of advice on launching a podcast because you've now been through it. It's amazing. Any last things that you want to leave those ladies kind of, Oh, should I? What would I talk about? I'm so afraid. Like what is your last bit of advice for them? I would say start journaling. Put those thoughts down on paper because I mean, my ideal clients or tribe or audience are moms. So one minute you're on cloud nine and you feel like supermom and you're just going to do all the things in the world. And then by four o'clock in the afternoon, you feel defeated and you can't do anything. Start journaling, start the process and just make sure that your, your courage and your purpose outweighs your fear. At the end of the day, you can do it. That's so good. Your courage and purpose outweighs your fear. And you have asked you any last words of advice.
I think you have to do it. You just have to take the step, remember that you were made for a reason and you have something. Everybody has something they can share with the world. Everybody has something to give back no matter what your circumstances, no matter what your situation is, there is someone that can be helped by you, your advice, your wisdom, your experience, and at risk of sounding like a walking advertisement. But like, I mean this so genuinely, if you want to start a podcast, take the course, sign up, invest the money and take the course because it's going make your life a million times easier. And this is coming from somebody who used the school of Google to start a business and grow it for 14. Like I am telling you, it is so much easier when you have someone to walk you through the process. So just sign up, spend the money and follow everything Stef says,
Well, and I think hold on right there. I don't think I have to put a commercial in this episode. Well, and I think too, if you're considering the course, I think what people might get hung up on is you set the pace. That's, what's great about the course that you can choose to knock it out in two weeks, you can choose to do it in two months. And I think that was so brilliant with the course is it's at your pace. There is no like you have to have module one and two done by, you know, at the end of week, one that's what's so important to understand is stuff gives you the roadmap. It's like getting in the car and you put in the destination and navigation, but you're not getting there unless you drive. So, and that's what the course is. Steph gives you the roadmap, but it's up to you to get down and dirty and do the work, but it's so doable and it's so easy when it's broken down.
You guys, I did not pay them to say they're so sweet. Thank you guys so much. And here's the thing too. I believe fiercely in the course, if you guys are on the fence of podcast, pro university just know it is the best work I've ever done. I'm so proud of it. And my goal with it is to help women scale, grow, monetize, understand the listener psychology, to have, to actually get people, to subscribe and stay with your show and how to get great guests on and, and monetize because it's not just launch a show. Wham, bam, goodbye. Thank you. Ma'am it's. I want to grow a successful show. I want to rise to the top 20% of my tier, my micro-niche. I want to make money with my voice. And so that's what the podcast pro university is. So if you guys are on the fence about that, go learn more at podcast pro university. And that's all I'm gonna say about that. So y'all where are your podcasts? What is your handle on Insta so that everybody can come show you the love? Okay. Well, my podcast is social media for a month preneurs. So of course I help the mompreneur grow their business and brand online. And I just give them simple and practical tools to do that. And you can find me on Instagram at Alison Shaw.
And my podcast is the updraft podcast, which is aimed at helping women of all walks of life. Raise up into their purpose, meet their goals, build their businesses and deal with everything that comes along with that. Raising kids,
Managing a house, organizing time. All of that, I find it at the updraft podcast and my Instagram handle is at a N N Y a dot Miller. Sweet, thank you guys so much for being here. I love you both to the moon. Thank you so much continued success for both of you and abundance and the most transformational rest of this year that you could have ever possibly imagined. I hope you loved that really behind the scenes, unfiltered conversation from my students about launching and starting and scaling a podcast. If you have any other questions about joining me and our insanely wonderful community, just shoot me a DM over on Instagram. You can email me. My email is firstname.lastname@example.org. And if you're not sure if podcasting is right for you, come and take my free quiz or join my webinar. Both of those can be found at podcastprouniversity.com. Okay, boss, signing off sending you so much love, light and abundance until next time. Love and light, Stef.
Lots of fancy unused education. Podcast Coach, Clarity Coach, & Top #25 Ranked Podcast Host for Christian Entrepreneurs.