7 Secrets of Sales! Ready for More Leads & Profit? Listen up!
Frustrated with lackluster sales? You are probably missing one of these 7 sales must-haves! Listen as I lay out the exact sales formula I personally live by. These 7 sales hacks have doubled my income every year for the past 3 years! Get ready to transform your sales, revenue, conversions, and leads.
Full transcription available at the bottom of this blog post.
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Did you know I am a PODCAST COACH? Yep! I help women launch podcasts.
I am also a MOMPRENEUR CLARITY COACH. I help women figure out their calling, niche, and focus. Then monetize using courses or coaching! If you are interested in podcasting, keep reading! A podcast is such an amazing way to grow your audience and build a brand. It helps you share your voice, pour into your niche, and build trust. Did you know audio consumption is growing by over 30% each year? People are craving audio like never before and this is YOUR opportunity to secure your spot in a massive emerging market... podcasting. But... maybe you're thinking... what equipment do I need? Which software do I use? How do I record and edit? Where can I save money vs. outsourcing? Should I do interviews and how do I find guests? And, can my podcast make me money? (Insert a huge YES!!!!) I'm here to help you answer all of those questions, and so much more. I put together a page FULL OF FREE PODCAST TRAINING for you. Completely free. No registration nessessary. I mean, who else is tired of webinars?! Haha! I have a full training video there on how to start a podcast in 10 steps and lots of LIVE podcast training and Q&A from my students. I even share EXACTLY HOW I hit #54 in the Entrepreneurship Category and over 60K downloads in the first 12 months without ONE DOLLAR of paid traffic. I've also included 10 tactical steps to starting a podcast that will scale so you can walk away from this training with implementation. (And, P.S. all of this is 100% FREEEEEE)!!!!! 
I launched my podcast in 2018 after searching for a way to scale my coaching business and grow my following in a faster, more authentic way. I decided on podcasting because I have kids (aka. video isn't my jam), and because audio is growing insanely fast and I saw an emerging trend. Last, because committing to a podcast was my way of showing up consistently and dedicating myself to my mission.
What has podcasting done for my business? Well, my podcast grew my revenue by over 98%! My community has grown by thousands and it has allowed me to touch more people than I ever could have imagined. I have now helped MANY other women (just like YOU) launch top rated podcasts. Many of them have ranked in the top #30 because of my effective launch strategy! If you want to have a show that STANDS out and grows your business, brand, and mission here on Earth - come check out my proven program.
Show Notes:
Wanna do a clarity or podcast coaching session with me?! From power-hour calls to monthly and annual packages, there's an option for you. Click HERE for details! Launch your podcast with ease. Follow my PROVEN system for scaling a podcast. Join the dozens of women who have launched TOP 30 RANKED podcasts using my exact system inside of the best podcast course available, Podcast Pro University. JOIN now and you'll get FREE, life-time access to the podcast membership community, too! Hurry, this offer won't last. Thinking about starting a podcast? Learn EVERYTHING you need to know at my free Start a Podcast Training Page (https://startapodcast.gr8.com)! Or, Snag my podcast launch strategy + podcast checklist at: podcastchecklist.gr8.com Confused about what to do FIRST in your online business? Download my Mompreneur Biz Blueprint and find out the exact order of operations to build a successful business, online. What to do, when: bizblueprint.gr8.com All of my recommended programs & software can be found at stefaniegass.com/resources FB Community: bit.ly/successsupportgroup Instagram: @stefaniegass
Hey, mama. I'm so ready to talk to you all about this. I've just been sitting around thinking, literally sitting around thinking, what should I record for the girls next? And I was about to record a Q and a episode, but then I realized right now what's the issue. Like what's the thing that you guys are struggling with. Like the struggle bus, the number one problem. Most of you are facing. Now I know it's titles. That's why I created episode one 62. So go listen to that one. If you, if you are struggling with creating juicy titles that get clicked that's yes, that's great. But then the second tier of what you guys keep telling me that you are struggling with is making money. Like you're not making actual sales in your business and it's driving you crazy because you think you're doing everything right. You need to be profitable.
You are struggling to figure out what you're missing or what you're lacking. You don't know if it's the messaging. You don't know if it's the platform. You're not sure if it's the pricing. Why are you not making money in your business? Guess what? We're going to fix that today, Lola. Yes, we are. Here we go. In today's episode, I'm going to lay out for you. Why you're not making sales, why you're not making money, any why in your business. There are seven sales must haves and you're probably missing one. If not more of these seven criteria that really all have to be working optimally and operating in tandem for you to capitalize and make that Moolah. It's going to be good. Welcome back to the mompreneur mastermind show, where we choose to run insanely successful, passive income businesses that light us up while consuming iced coffee, braless and flawless, and maybe breaking it down to some gangster rap while our kids aren't. Did we just become best friends? Yes. Yes we did. Hey, I'm Stephanie gas, six figure corporate exec turned top 1%. Network marketer turn podcaster. I believe when we let God light our path, we experienced true miracles. Welcome sister. Let's get pumped up for today's show. Before we dig into the seven sales must haves. I want to remind you that the Pinterest master course is still available for you to grab so that you can optimize your Pinterest strategy. This is for the woman who is super busy and doesn't want to spend hours and hours a week on promotion. Doesn't want to spend a bunch of money on paid advertising wants to set it and forget it. Hi, raising my hand over here. Are you, Pinterest is the number one way. I drive traffic to my site. 78% of my traffic is all from Pinterest and I spend less than 45 minutes a week on that platform packaged up every strategy that I personally use for you guys. It's 96 minutes of training plus bonuses, and it's limited time. So you can grab it. Now you can also save $20, so you can grab this a master course for only $77 for two more days. So you better go and you better go. Now it's at Pinterest masterclass dot com Pinterest masterclass dot [inaudible] dot com. And your coupon code at checkout is Lola L O L a. Okay, so let's talk about why you're not making money in your business. Now, maybe you're making a little bit of money. Maybe you've made a couple of sales, but probably if you're listening to this episode, you're feeling super frustrated and you're going okay. I see the potential of what I want to sell, or I see the potential of what I'm trying to sell yet. People aren't clicking the buy button. What's the problem what's happening here. So I've actually mapped out seven specific things that you must have must in order to sell. So let's go through these, the first one, number one is that you have to have an audience to sell to. And I know you're probably like, well, yeah, I do. But do you, I did some math here because I wanted to know of the sales that I have made in the past 90 days. So I took I took January, February and March of 2020. I calculated the total number of sales by product. So whether it be coaching a coaching session or a course, okay. I added those up to get an average number. So I figured out how many things am I selling per month? Then I said, how many people are actively in my audience, actively in my community? And at first I thought, Oh, I got 16,000 active people because I went to my podcast and I took the average number of downloads thinking, okay, if someone's listening to my podcast, they're on my email list that they're definitely watching my stories and I didn't want to duplicate one person. So I said, I'm only gonna go to the place that I know my Lola's hanging out. Cause she's also hanging out everywhere else. And I don't want to duplicate that number, but then I realized, Oh no, that number includes Lola listening to all eight episodes. Right? That's repeat. So I'm compounding this. So what I did is I actually went, I took the average highest downloaded episode in a 30 day period because I assume all of my Lola's are listening to every episode. So I'm going to take the highest number of downloads per month in the month of January, February, March. I'm going to average that out. Okay. So what's crazy is if you take every platform that I'm a part of Pinterest email list, Instagram, Facebook fit my Facebook group. My what, what else? My podcast, my website, like all the places you can say a hundred thousand or more, Oh, Steph has a community of a hundred thousand. Well sure, but that's duplication because my Lola is on every one of my platforms. So if, if you're in my Lola, where do you follow me? Are you guys watching my Instagram? Are you listening to the show? Maybe you've checked out my Pinterest. Maybe you're on my email list. Right? So I don't want to double count you. So that's where we, we mistakenly think our audience is actually bigger than it. It is. So then you have to ask yourself, what's my number one place where all my active audience members are showing up, take that number. And if it's a podcast, make sure that you're not taking your monthly total, but you're taking your 30 day episode one episode, your highest downloads for that one episode in a 30 day period. Okay. So here's what I found. 944 people on average are listening to my podcast per month. I'm going to assume that that 944 people are my highest active Lola's. They are listening to every episode and then they are everywhere else, 944 out of a number that really could be a hundred thousand. If you're counting all the places. So your following number can be very deceiving ladies, very deceiving. Now those of you going, Oh, well, if I was to take, like, let's say that your place was Instagram and you say, well, my highest, the people that care about me the most and they're following every single thing that I do. It's my Instagram stories. And I have 40 people. Great, great. I would much rather go deep than I would rather go wide. Right. And I mean you know what I mean? I'd rather go deep than wide because wide means you're kind of helping a bunch of people. They might listen. They might not, your messaging's not super clear, but if I'm going deep with 944 people that makes real traction, that creates world changers, right? You guys are actively part of what I teach. You're implementing what I teach. And the best part is you're working with me at a deeper level. So of those 944 people, okay. I am at a 6% sales rate, which means 6%, roughly 56 people buy a product from me every single month, every single month. You guys. And my product suite runs from before this month. So taking the month of January, February, March, my product suite has run between 197 bucks. If they do the payment plan for podcast pro university and $500 for the full purchase of podcast pro you, my coaching as of today right now is three 75 an hour. So y'all do the math. Okay. That's pretty Cray Cray. If you ask me, I'm so blessed and grateful and thankful for a 6% sales conversion, every single month on 944, extremely active Lola's give or take. So why am I sharing that whole big thing with you? Because if you do not have an active audience to sell to, you're not going to make sales. So if you have a, if you have 100 active people that are constantly digging into your content with you and 6% is I believe they're probably very standard. It could go anywhere between two and 10%, probably depending on the month and your price point. I have a higher price point of what I'm selling. So minus 6%, but let's say you had something that was a $50 product and you had a hundred people that were active and you had a 10% rate. Okay? So if you have a 10% rate, you're going to make 10 sales, multiply that by 50 bucks a sale you'll make $500 profit. Great. You do the math, you do the math. Maybe your expectations are too high based on the active audience, not total audience, active audience that you are selling to and you are serving. I hope that makes sense to you guys, because I believe many, many, many, many, many online entrepreneurs are inflating their audience number and not recognizing that their audience is everywhere. They're duplicated. They're listening to them on multiple platforms. You have to take the active and not duplicate and figure out what is my actual audience size. And y'all, I have been an full time entrepreneur for seven and a half years. My active audience today based on the last 90 days is 944. But to me, that's, I am making more money than I have ever made in my entire life. That means I am going deep, deep, and deeper with those 944 people right now. That's number one, gotta have the numbers cut of an audience. So if you have no audience, you got to dig into these next six steps. Number two, consent content. How did I grow to 944? Like die hard fans. Okay. How did I get consistently showing up on this podcast for free guys? You have to have consistent content. That's free. If you don't have that, you're not going to consistently make sales. You're not going to grow the trust, which equals people, spending money with you, investing with you, believing in you and trusting you with their money that you're going to get them a result. So, number two is you must consistently show up minimum minimum before you really start. Seeing a lot of traction would be six months. Average is a year. So let me ask you, you're frustrated. You're not making sales. Are you showing up every single week on your platform serving and solving? And if so, how long have you been doing it? Because again, entrepreneurs are inflating their audience. Number two, there, they want the money. They want to skip chapter one of the book they want to skip. Okay. Let me show up for six months or a year. Right? And then wonder why I'm not making money. Some have some, some people that come to me are like, yeah, I had a podcast for a month. Money. Okay. What? Sorry. Excuse me. I've been at seven and a half year sister friends, seven and a half years to get to where I am. My income has doubled every single year for the past three years because I stopped trying to sell stuff. And I started serving and serving and serving and serving when I was making pennies on my time, when I was full time solopreneur, when we were borrowing money from my son's savings account. Right. Money doesn't flow until you start solving. I know. I know. I know. You're like, okay, okay. I get it. So audience number two, consistent content. Where should you be showing up wherever you want, but you gotta do it consistently. So I prefer podcasting. You guys know this, you could do YouTube. You could do a blog. You could do. I don't care do lives twice a week, but you got to do something. All right. Number three. The reason you could be missing out on sales, maybe you're like Steph, I have an audience stuff. I've been creating consistent stellar content for at least six months. Okay. Maybe your messaging is off. Number three, clear messaging. This one is so hard. I know because we think we're being clear about what we do and what we sell. But let me tell you guys something insane. Somebody voiced DMD me about a week ago and said, Stefanie, do you do coaching? Okay. I want you guys to think about this. When you think of Stephanie gas, what do, Why sell? What do I sell you guys? Do I, I sell a podcasting course. You probably know this. If you've been around here at least three episodes. Number two, I coach I'm a clarity coach and a podcast coach. So I help people get clarity. I feel like I talk about me doing coaching so much. There's no way that one of my 94, 944 die-hards wouldn't know it. Guess what? This person was a diehard. She didn't know it. So even when you think your messaging is so clear about what you actually do and what you sell, it's probably still not clear. So let's get out of our heads for a second on number three here. And I want you guys to write a sentence of what do you do? And then what do you sell? I want you to write two sentences down. What do you do? And what do you sell? And you have permission to go in my Facebook group and share that you guys know, I don't allow self promotion in their will today. I do go in there and say, what do you do? And what do you sell? And say, this is my homework from stuff's episode today, let's talk about me. What do I do? I help Christian mompreneurs get clarity, grow, and start podcasts, and then monetize them using coaching and courses. That is what I do. What do I sell a podcast course right now, a Pinterest masterclass and private and group coaching. If that is not abundantly clear to every single human being that knows who I am, starts to follow me, listens to my show, lands on my website, reads a blog post I'm failing at my messaging. And if I'm failing at my messaging, ladies, people won't buy because they don't know what to buy. They don't know if I will help how I can help them. Cause it's not about me. It's about them. If they land on me and go, okay, Stephanie helps Christian mompreneurs get clarity. Oh, I'm a mess. I need clarity. Don't know my thing. Don't know my calling don't know how to monetize. It. Don't know how to start a podcast. I'm so confused. I need help. I need copy. I need steps brain for a second. Yet. They don't know that I offer private coaching. I'm not going to make a sale. Does that make sense? So for you guys that have an audience to sell to consistent content, the third criteria for you to audit is, is your messaging so abundantly clear and are you consistently communicating it? So make sure that you're saying out loud, what you do, what you sell, that you're repeating yourself till you are blue in the face, what you do and what you sell. It's just got to be that way. Especially today we are add, we are Cray, Cray. We are doing all the things we are multitasking. We can barely keep attention span when our kid asks us a question or is that just me? Let alone focus long enough to know who our favorite people are, what they do and what they sell. So I hope that that, that one really helps you guys hone in on what you do and what you sell. And also I want just to reiterate that you have to be saying it over and over and over and over and over and over and over because people are tuning you out. I tuned myself out. So that could be what's missing for you. When it comes to making sales, let's move to number four. This goes right in line with messaging. It's authentic, pitching with a clear promise. So, so many of you have clear messaging about what you do and maybe what you sell, but you're not going ahead pitching it, right? So let's look at a baseball analogy. You have the bat, you have the batter, you have the person ready to hit the ball. They're ready. They're ready to buy from you. You're the pitcher. You're over there. You're saying, I'm the number one pitcher ever. I can throw curve ball. I sell a curve ball, right? I have the best curve ball. I know this batter can hit that curve ball. I know it. And you're telling them, you're saying bad or be ready. I can sell this. I can pitch you this curve ball. I can sell it to you. You're going to slam it out of the park. You need me and the batter's sitting there waiting to swing until you actually wind back and throw the ball at the batter, pitch the ball. You're not going to make the sale. So a lot of you are stuck here on number four, because you're afraid to sound salesy. You're afraid of how to, to communicate something that you're selling. You feel awkward about going from free to paid or insert all the other stuff, limiting belief. Does somebody actually need this? Is it priced properly? I'm a fraud. I'm an imposter. Who am I to sell this thing? That, that, that, that, that, that doc keeping you from pitching the ball. Well, if you don't pitch the ball, SIS, ain't nobody buying. You can have all other six of these criteria. You're missing the pitch. No money. Okay. So we got to get over this. How do we get over this? We just do it. We fumble, we mumble. We Bumble, we practice and we do it again. And we do it again. I, we do it again. So let me give you an example here. I may have clear messaging. Hi, I'm Steph Gath and I helped Christian mompreneurs get clarity. And [inaudible] I sell coaching a podcast course. And right now a Pinterest masterclass, that's up for sale. Okay. How do I pitch it to you? Well, you heard me pitch the Pinterest course at the beginning of the episode. Right? But how did I pitch it? How did I do it? You guys, I didn't make it about me. I didn't say, Oh, I'm the number one? Pinterest guru, which I'm not. Here's what I said. I said, I laid out my system for how I get 78% of my website traffic. I'm not an expert in Pinterest by any means. I bumbled my way. I love that word today. Apparently I failed my way forward into being successful. Pinterest, I want a simple thing that I set and forget. And then I get out of that app. But yet that platform is bringing me leads and leads and leads and leads and leads. So I packaged it up for you guys, because I want you to be able to set up your Pinterest in a similar way to me, where you're not wasting all these hours. And by the way, I made it $97. Oh, and PS, I'm giving you a coupon code because I love you. And because of the situation that we're in together, and because we all have the time right now to go grow the backend, which includes pincher. And I hope you join me. Bye guys. That was my pitch for today. It doesn't feel very pitchy, right? It feels like here's a solution that you need. You guys have been asking me for it. Here's why I think it's perfect for you guys because we are busy moms who don't want to waste time and money on advertising. And I have social proof of why it's worked for me. And it's quick, fast, easy, and cheap. Hi, who wouldn't buy that in my opinion. And then I leave it there. Like you guys are welcome to go buy it and you don't have to. It's cool. Whoever needs it can take it. So I have to actually give you a clear promise of why you need the thing that I'm selling you. Okay. But that's only 60% of it because the other 40% is, are you actually ready and, and needing of a product that I'm providing you? Cause not all of you are in a space in time where you want to do Pinterest or you're ready for that. Or you have $77. Okay? So the pitch is just high. Here it is. Here's some other ways you guys can pitch, read a testimony, read a testimony out loud. Talk about the end result. Talk about someone else's results. So I can talk about how my friend, Courtney st. Croix from mom, mom, mom put into a F she grew her impressions by 80% and her audience by 50% after taking my Pinterest class in 48 hours, 48 hours after implementation, she grew what? That social proof. Okay. That's proving, which is actually one of the steps in here. Proving your stuff works for others. You got to pitch. So I want you guys to practice just casually, casually talking about why your products are so invaluable, why they will help someone implement why it's a perfect fit for your avatar. You've got to talk about that. Why the avatar needs this thing and then what it's going to do for the avatar. And I give you permission to talk about that. Every time you put out free content, if you're going to teach for 20 minutes a week on something, Make an ask, Hey, By the way, guys, I just taught you all about macro planning. Did you know? I have a macro workbook. It's for the busy mom, it'll take you less than 10 minutes a week to plug the macros to meal prep. It's on sale for 37 bucks. Grab it, go here. Hope you enjoy it. It worked for Cindy, Cindy, blah, blah, blah, blah. I lost five pounds that it did it up. Okay. So that is going to be number one, two, three, four. Okay. The next one that might be keeping you guys from making money is enough repetition and followup. This is, this is important. And this is the one that says sucks. I hate follow up. Y'all I'm like, come on. If they just want to buy something, they'll just buy it right wrong. How many of you open a text message? And then two seconds later, you forget you opened it. And a year later, your mom calls and yells at you because you didn't reply to her text all the time. All the time. Again, we are so busy. We are so inundated with all the things it's so difficult to stay focused today and simply remember. So it's not that people don't want to buy your stuff. It's that they forgot to buy it. I mean, it's crazy. So what okay You have to do is you have to follow up, especially when your audience number is really small, your engaged audience number. If your engaged audience number is under 100, you have the bandwidth, or if not, you gotta make the time to follow up. Every time you get a lead, every time someone asks you about, Oh my gosh, I heard that you have macro coaching. I'm interested. And then they fall off the planet. It's not because they hate you and they don't want to buy your stuff. It's that they forgot 90% of the time. They forgot about you. Just ping them. What a girl hadn't heard back. Just seeing if you're still interested in the coaching, have a spot this week, let me know casual light. If you keep getting ghosted, while there you go, they don't want to work with you. But most often people just forgot. The other way that I follow up is, Hey, I hadn't heard from you. Did you have any questions about this? Open it up for conversation. I never, never, never pressure guys. When people want to buy something from you, they will hunt you down to buy it. Believe me. I have people that are like, I emailed you last week about coaching and he didn't reply. Now they're in my DMS. You didn't reply to me. I want to go. I want to work with you. I'm like, ah, okay. Yes, yes, yes. Oh my gosh. And then I go and guess what happened? I opened their email and I forgot to reply. And that's hundreds of dollars that I'm forgetting to reply to. Hello? Like this life is crazy that we live. So you must follow up and you must have constant repetition front of mind. You have to be front of mind. So another strategy here is maybe you feel like I already followed up there ghost in me, head to their Instagram, like a few posts, comment. Talk about something completely unrelated. When they see you pop up, they'll go, oops. Oh, snap, forgot about this person. I owe her an email. Okay. So followup and repetition could be a very common one. That's keeping you from making money. It's just the one we don't like to do. We don't like to set up the followup system. We don't like to ping people when we haven't heard back from them, but you got to do it. We currently follow up with leads for probably 90 days to six months. So we do a hi. We heard from them once. I think a week later, follow back up two months later, follow back up and then six months follow back up. I mean, that is a lot of followup. And in between there I'm, I'm DM and them got any questions. Need anything here for you? Right? Front of mind, front of mind, front of mind, people typically need seven to 15 touches before they buy from you. That stat learned it in network marketing. I've carried it through all this time and it is still true to this day. Bore five. Okay. We are on number six. I should have numbered. These number six is social proof. When you sell something, actually when you buy something don't you guys want to know that it works. I know I do. I'm all in those Amazon reviews. I'm like, does this hair gel actually work for my hair style? Does it have the ingredients that I like? You know, I'm researching all the things and this is on like, let's say a $9 hair gel. No joke. So what about if you want to buy something that's a couple hundred bucks. What if you were going to buy a program that costs a thousand dollars guys? So many of you are throwing out this product without having a ton of free content for them to know love and trust you first. And then you're frustrated because nobody's buying it. But yet you haven't proved that it works. So here's how that goes. You have to do something that works for you first. So please don't sell something that you think your market wants, that you have not had success in yourself. You have to first walk the steps and get to the destination before you teach someone else to get to the destination. So if that is not where you're sitting today, rethink what you're selling and say, how can I go back further in my journey to something I've already conquered, teach them that. Okay. The second step is you have to get a few other people to then also get to the destination. Before you go here, world, the whole world can now get to this final destination with us, right? So I first had to launch and scale a successful podcast myself. Then I had to get a few other people there. Then once I had all that social proof, I could open it up and explode it to the market. So I did that. I did it myself. Then I gave five women access to my course for half price. These were women that already trusted me were working with me. It was warm market. It was an easy transition. They all wanted to start podcast. So I said, Hey, take my course, half price. I'll walk you through. I'll give you some one on one question answered with it, but I need your testimony. I need your results. I need the proof. All of them did that. We had success. A couple of them launched top 30 in their category. Boom. I knew my product worked now. I had product viability. When you have product viability, people are so much more willing to buy it. So then Boom, here's the course. I've got testimonies from people. I've got results from people. I have the proof and I know that my product works. If you actually do it step by step by step by step. If you follow my advice, step by step by step. And if you complete the course, okay, boom. So some of you might be missing the social proof that your product works. And it doesn't matter guys, if this is a $27 product or a thousand dollar product, people want to know it works. So how do you do that? If you don't have any of that, give away your product to some select people and potentially even have in writing or a contract with them that they have blank amount of time to review the product or complete the product. And then they have to in exchange, give you a testimony written and video is my preference and results. Now this takes time. Sure. But it's worth it. That social proof will carry you through. You can use it on your podcast, on your socials, on your blogs. Like I just read you a testimony of the Pinterest course from Courtney. Well, Courtney is in my mastermind group and I'm like, yo girl in the, in the one that I do with my peers, I said, yo girl, you want to learn Pinterest, take the course. I need a video and testimony and results. She gave it to me within a week. I had enough social proof to create a sales page. And now I'm selling the Pinterest class. Do you guys see how that works? And so many of you that have checked it out, have read that testimony and been like, Ooh, well, I would love to grow by 80% in two days. And I'm not saying that's going to be standard, but I am saying that somebody had that result, which blows my mind, which makes you more apt to trust that my product is good. Does that make sense? Good. All right. Last one that you guys might be missing. The last criteria to making actual sales and profit in your business is a pricing roadmap. Now this is kind of an advanced strategy, but here's what I really want you to take away from this one is that some of them. You went from very high paying six figure corporate jobs to a new side hustle or a new entrepreneurial business, but you don't have an audience yet, but you want to make the money that you made in corporate. So you're stepping into it going, hi, I charged 300 bucks an hour. Well that's okay. But when you don't have an audience that trusts you yet and you don't have consistent content and your messaging is still a bit muddled. You're not pitching. You're definitely not following up yet. Cause you don't have that many leads and you don't have much social proof. If any, I don't think people are going to pay that price to work with yet, yet, yet. Okay. So what, what should you do when you're newish or when you're missing some of these seven criteria, you need to start with something that's priced as a no brainer it's priced right within that sweet spot of I'm obviously going to buy this and I'm not going to blink. So I encourage those of you that are struggling, or maybe you have all six of these other sales criteria, but your pricing is potentially too high based on the audience that you have. So when I started out with coaching ladies, I started at $97 an hour. Why? Because I wanted something that was a no brainer buyer, no brainer. Yes. Until I could get social proof until I had consistent content for at least a year. And I made sales at that price. And then I made more sales at that price. And then I maxed out, once you max out, you can raise your price. So until you have a product suite where you potentially have a $27 product and a $77 product and then a $300 product, and then a thousand dollar mastermind start maybe low to grow in these other six areas and still make money while you scale. I promise you, if you keep showing up in these other six areas, your audience is going to continue to grow your your audience that is diehard your audience. That's on every platform with you. Your highly engaged audience is going to keep growing with you. And as they do the demand for you, your time and your products will increase. And that's how you grow more profits over time. Okay. All right. So let's just quickly recap. Number one, you must have an audience to sell to, but an audience that's actually engaged is the number you need to calculate. Okay? So if you have a hundred that are active with you, take between a 10 and 2% range and do that number and say, am I making sales in there? Because if you are great, that means you're doing all of this really well. You just now have to keep doing it to continue to grow the audience. If not, you're missing one of these other six things. Number two, consistent content, number three, clear messaging. What do you do? And what do you sell? Go post it in my Facebook group. Number four, authentic pitching, and a clear promise. Maybe you have the things and you're ready and your messaging is there, but you're not actually throwing the pitch to the batter. Okay. Number five, follow up. I know. And repetition. Number six, social proof. Does it work for you? Does it work for others? How can you prove it? And number seven, a pricing roadmap and or pricing that starts as a no brainer for your highly engaged audience. Those are the seven things that equal sales, profit money in your business. And I know that you can do those seven things. It takes practice. It takes some time to get them set up and it takes a lot of patience and dedication. And those are not words that you guys like to hear, but they are words that are tried, trusted and true. And they've gotten me where I am today to a 6% sales rate on a very deeply engaged audience that is making me more profit, more money than I've ever made in my entire life. And it just keeps growing because once you have these seven things set up, they just continue to scale. They just continue to work for you. All right? So work on those. If you need help with any of those, let me help you. I am a copy. I'm a copy human. I help people with messaging. I help people with clarity. I can help gift you the consistent content vessel that you need, whether it be podcasting, I can help you with your messaging. I can help you with your pitch. I will say your pitch for you. And then you can just go and record it. We'll record it during a coaching session. And then you get to go and use it on all your stuff. Almost every coaching session I do. I end up gifting my clients, a pitch, a description for their brand and all the things. And they use it on and on and on and on forever. That would be absolutely worth a coaching session with me. If you guys are struggling in these areas, okay? Email us@supportatstephaniegas.com for the coaching menu. There's no reason to be stuck on this stuff, guys, I will get you there. We can do this together note. That was a pitch, right? See, I'm gifting you or I'm telling you what I can do to help you who it's for and why you need it. Simplicity, guys, practice makes perfect here. I promise. Okay, got to go. Leaving you guys with their prayer. I pray over you. All of you right now that you know, you have what it takes to make the sales, to be consistent, to grow the business, to inspire, motivate, help, and cultivate your Lola, your avatar. And I pray for your confidence. I pray for the time and space. You need to get the things done, to actually do the things that are going to make you successful in your business. I pray for your belief in yourself, the right mentors, courses, and programs to get you there. The provision that you need to invest in your business. And I pray that God is holding your hand through the calling work that he is asking you to do today. And every single day, I'll see you soon as always. Love and light, Stef. 
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Stefanie GassLots of fancy unused education. Podcast Coach, Clarity Coach, & Top #25 Ranked Podcast Host for Christian Entrepreneurs.  Archives
July 2020
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