When God called me to become an entrepreneur, He didn't tell me WHAT to do. He didn't show me HOW. He didn't hand me a copy of Entrepreneurship for Dummies.
He simply whispered... go.
In almost 7 years of showing up as an entrepreneur, I've failed so. many. times. I have tried something, hated it and then tried something else. I have lept too soon, lept too late. The learning process has been steep. The money has come and gone and come again. My passions have shifted and changed. And the road to now has been bumpy.
But, He never said it would be easy. God qualifies the called, right? He provides solutions in mysterious ways. I remember one of my biggest hang-ups as a newish online coach was how to price myself and my programs. Going from corporate where I had a salary, to network marketing where you had a comp plan and made a commission that someone else set felt simple. Compare that to becoming an educator and coach in the online space and fully owning your products from beginning to end was daunting.
But again... in God's faithful fashion, he lovingly whispered... go.
So, two years ago I created my first ever product that was 100% MINE.
It was a group coaching program teaching network marketers how to grow their leads and make more sales in an authentic way, using Facebook.
I knew I could create something that would help immensely because the #1 problem my team was facing was how to sell more online, without being salsey or pushy.
Personally, I had created a six-figure business in 24 months, organically! Using nothing but FACEBOOK posts and groups! I figured it was something other network marketers would want, so I mustered up the courage and set up the course. I created the outline, marketed it like crazy and then sat there frozen... what the heck do I charge for something like this?
Should I go low and attract more people? Should I go higher and focus on a select market? What does buyer psychology say about pricing? What if I price it wrong in the beginning and have to change it? Should I have a payment plan option?
I mean..... overwhelm city. But I made it through. I did my best, lept and took messy action.
Over 400 students, 6 courses, and an e-book later...I've learned that pricing is KEY. It can make or break the success of your service or good. It can attract the perfect client, or repel them. It's THAT important.
A few tips from today's podcast episode:
1) Calculate your hourly worth (not rate... worth)
2) Figure out what the end result of using your product or service will be worth to your student
3) Understand who you are marketing to and how you can get them to the end result as quickly and simply as possible
4) Create a price that isn't cheap, yet it isn't expensive - it's a price that will stretch your buyer a bit, but not turn them off - which ensures they will show up for you (and themselves) in a big way
5) Raise prices when you max out and your pipeline is consistently full for at least 6 months
Hear my FULL TRAINING on this over in today's podcast episode!
I know you'll enjoy.
Love and light,
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Psst... hey girl hey! Did you know my PODCAST is the #1 way I drive people into my sales funnel?
Did you know my PODCAST is the #1 way I sell courses? That it's how I attract new coaching clients?
If you are looking for a way to SCALE your online business and touch more people without paying for ads or having to show up on video 24/7, podcasting is legit the way to go.
Come see if it's for you!!!!!
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