Rock Bottom.
It was a week after my 'best-friend' had betrayed me, screamed at me and blocked my existence. The business I had built from scratch.. poured my soul into... was teetering. I was working harder than ever to stay afloat. On top of that, I had a newborn, an extra 60 pounds and was uncomfortable in my own skin... I started panicking. Where would the money come from? Can I still work from home? If not, who was going ot take care of my babies? What would everyone think when they found out I failed? I walked to the bathroom mirror. Mascara running down my face. Panic rising in my chest. I felt like there was no way out of this black hole. I had done this to myself. To us. I stared at myself in the mirror and didn't recognize the woman I had become. Borrowing from my son's savings account to cover the bills. Lying on social media to make it look like my business was thriving. Who am I? What is next? I wasn't sure. But I knew THAT woman wasn't who I wanted to be anymore. What was my calling? What did God want for my life? I didn't have an answer... But I was ready for change. I was ready for chance. I started praying for direction, spiritual guidance, God's favor, that my mission would become clear and that He could fix this broken person. I opened my heart. I put 100% faith in Him. I asked for his mercy and forgiveness. I let go of the false idols that I had been serving. I didn't have the how, what, when... All I had was FAITH. Trust that in time He would lift me up out of the dust and darkness. That he would re-light the fire in my heart.. So, I started taking ACTION. It was messy. But I knew if I put myself out there, He would direct me. From a lifestyle blog to a YouTube channel, to FB lives, to podcaster. Each step brought me closer to my call. From the ashes we rise, right? Next thing I know, my niche was born. I discovered that there were other women out there that were craving JESUS and faith-led business mentorship. I then did something that few dare to do. I created MY OWN segment. I took my zone of genius -- sales and marketing, and I paired it with my passion -- Faith and spirituality. My mission is guiding WOMEN to uncover who God created them to be. Claim that responsibility and conquer the fears that hold them back. To see that you can literally have ANYTHING in this entire world that you want, if you stay the course. If you stay centered. If YOU take back your power. DO you want to uncover your mission here on Earth? Find your niche? I want to hold your hand. Join me on today's podcast episode, sis. Dont waste one more second wondering, wandering, or wallowing. Love and light, Stef P.S. If you enjoy this episode, be sure to share a screenshot in your IG stories! I will shout you out on my stories! Yeahhh!!!!!
Full transcription available at the bottom of this blog post.
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Did you know I am a PODCAST COACH? Yep! I help women launch podcasts.
I am also a MOMPRENEUR SUCCESS COACH. I help women figure out their calling, niche, and focus. Then monetize using courses or coaching! If you are interested in podcasting, keep reading! A podcast is such an amazing way to grow your audience and build a brand. It helps you share your voice, pour into your niche, and build trust. Did you know audio consumption is growing by over 30% each year? People are craving audio like never before and this is YOUR opportunity to secure your spot in a massive emerging market... podcasting. But... maybe you're thinking... what equipment do I need? Which software do I use? How do I record and edit? Where can I save money vs. outsourcing? Should I do interviews and how do I find guests? And, can my podcast make me money? (Insert a huge YES!!!!) I'm here to help you answer all of those questions, and so much more. I put together a page FULL OF FREE PODCAST TRAINING for you. Completely free. No registration nessessary. I mean, who else is tired of webinars?! Haha! I have a full training video there on how to start a podcast in 10 steps and lots of LIVE podcast training and Q&A from my students. I even share EXACTLY HOW I hit #54 in the Entrepreneurship Category and over 60K downloads in the first 12 months without ONE DOLLAR of paid traffic. I've also included 10 tactical steps to starting a podcast that will scale so you can walk away from this training with implementation. (And, P.S. all of this is 100% FREEEEEE)!!!!! 
I launched my podcast in 2018 after searching for a way to scale my coaching business and grow my following in a faster, more authentic way. I decided on podcasting because I have kids (aka. video isn't my jam), and because audio is growing insanely fast and I saw an emerging trend. Last, because committing to a podcast was my way of showing up consistently and dedicating myself to my mission.
What has podcasting done for my business? Well, my podcast grew my revenue by over 98%! My community has grown by thousands and it has allowed me to touch more people than I ever could have imagined. I have now helped MANY other women (just like YOU) launch top rated podcasts. Many of them have ranked in the top #30 because of my effective launch strategy! If you want to have a show that STANDS out and grows your business, brand, and mission here on Earth - come check out my proven program.
Show Notes:
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What to do, when: bizblueprint.gr8.com All of my recommended programs & software can be found at stefaniegass.com/resources FB Community: bit.ly/successsupportgroup Instagram: @stefaniegass FULL EPISODE TRANSCRIPTION: Welcome to episode number 68 of the show, how to figure out what your calling actually is, and then mission niching. However you say that the number one call that I get when somebody schedules a consultation call with me is what the heck would I create my podcast about? I don't even understand what my passions are, what my calling is like. I'm so confused stuff. I love so many things help me help myself. And so I decided to create this episode because I think I know I'm hearing you, sister. I feel you. I am a multi-passionate human. I have so many things I'm excited about, but I was able to figure out my God led calling and then create a business around it. And I want the same for you. So this is going to be real good. What's up. Mama boss. Welcome back to The Mompreneur Mastermind Show. I'm Stefanie Gass, success strategist and passive income queen creator. If you're ready to step into your God, led potential, create profit from your passions and capture the success that is already yours. This podcast was made for you as always. You can find out more and connect with me over@stephaniegas.com. So grab that cup of coffee or fill up that glass of wine. And let's dig in to today's show. This is going to go into six steps to uncovering your God lead calling slash passion. It's going to be great. So let's go ahead and first I want to talk about mine so that you have a visual example, and then we're going to go through those six steps and dissect your passion project slash calling as well. So, first of all, if you look at me, all right, I'm a multi-passionate woman. I love my family. I love healthy eating. I love to work out. I am a clean freak. I'm a public speaker. I'm good at copyright. I really love to travel and eat out. And I love the movie like right guys, you feel me? How do you feel like, are you like, I love everything. So how can I possibly figure this out? Well, here's the secret at the root of who you are. There are one or two things that will stand out from the rest. Now I have two categories here that I'm going to identify. One is your passion, like your above, all most important one or two things in your entire being your existence, right? The most important thing that like, without it, you be, you, you wouldn't be happy without it. You wouldn't be able to function. Okay? There's that first, the second component to this underlying kind of secret sauce to what makes you, you is called the zone of genius. And there are many things that you're gifted at. I could say, well, I'm gifted at writing. I'm good at being a mama. I'm good at being organized and being productive, but I'm genius like genius at sales and marketing and helping women identify their sales and marketing genius, like how they can market and create amazing, amazing connections in line with their own passions and callings. Like it's helping other women with sales and marketing. That's the genius. All right. So if you pair those two components, all of a sudden you have the core of your brand. So let's look at the first one for me. What is the one or two things that make me me that without it, I can't function. I'm super passionate about it at the root of my soul is this thing for me. It's Christianity. It's my spiritual side. That's number one. Second is my family, right? It's being a mom. It's pairing mom with entrepreneurship. Mompreneur it's Christianity mompreneur and then my zone of genius. Genius. Not what I'm good at because you can be good at many, many things. What are you genius at? Online sales and marketing, passive income creation. Okay. Online business period. So if you take those three components, Christianity mompreneur and online business, you have Stephanie gasses brand. This is my brand. That is it. That is my calling. It's serving that specific brand. Now take note. What's my podcast called the mompreneur mastermind show. It's categorized under Christianity. And what do we talk about on this show? Ladies, online marketing. We talk about many things that are under the umbrella of mompreneur Christianity and online marketing, right? So that at the root is the actual passion itself. Okay. Now the next step for me was identifying, who am I talking to? Who is she? And how can I feed and fuel this person with content, with courses, with coaching, with mentorship and help her change her life. Because if I'm extraordinarily passionate about these topics, and I know that I can teach within my zone of genius, I have to find that woman that needs that. So then that's called my avatar and I named her. You guys have heard me talk about her. And her name is Lola. She's a Christian mama. She's married. She has three kiddos. She drinks too much coffee. She's trying to get into the online marketing space and start her own business. So she can retire from teaching. She's crazy passionate about her soap, making business. She's got an Etsy store, but she doesn't know how do I scale this? How do I make profit? How do I stop exchanging time for money? How do I figure out how to be more productive with my time? How do I balance my kids and my business? When do I exit my full-time job? What do I charge crap? I don't feel worthy anymore. I'm going to quit, right? Like this is Lola and I get her. So when I'm living and working within my passion, my God led calling, which is helping the Lola's of the world become really incredibly successful and fueled Christian mompreneurs that are excelling in sales, marketing, and online business. How can I serve her? Not how can I make money from her? How can I serve her? And that's where I come up with my content categories, my episodes. And you guys have heard, I have, you know, at the time of recording this, what are we on episode number 68, I have 68 trainings for Lola. I have solved 68 problems for Lola. What? And then from there I can say, what else does Lola need from me at a higher capacity that I can teach her that she's going to pay me for? Because it's a premiere training. It's my time and energy. And it's my focused attention with Lola. And I came up with, Oh, snap. Like I have six courses, guys that solve additional problems for Lola Facebook marketing, Instagram marketing, Facebook ads, sales funnels, coming up with her zone of genius and creating a passive income product, creating a podcast so that she can create a platform to market herself. Right? So I came up with premier products that Lola may or may not choose to purchase for me. And if she does fantastic, because I truly believe they'll help her become better in her mission to be a amazing Christian mompreneur, that's excelling in sales and marketing and business. Does this make sense? If she doesn't purchase from me? It doesn't matter because I've served Lola with hours of training to improve her life. And that is my calling. I have no control over the finances that come in the abundance, that's tied to this mission, right? Because that's God's hand and that's what he chooses to send to us through me serving his mission. Okay. So that's how I figured out my God led calling, paired it with my gifts, my giftings, my zones of genius, and then identified how to serve and how to monetize. All right. So let's take you through this same process. Here are your six steps to doing this for you. Step number one, what's the passion for you? What's the root. Get out a piece of paper, sister, get it out, get a pen or get your phone notebook out unless you're driving, do it later. But I want you to really drop this down and brainstorm on this stuff. So question number one at the root of who you are, what is the number one passion in your life without it, you can't function. You wouldn't be, you, you wouldn't be able to be happy. You wouldn't have a full cup. I mean, and you guys it's okay not to say my family or spirituality because everybody's created with different callings. If the first thing that popped in your head is the fitness and nutrition. Like if at the root of who you are, is feeling your best and having the most energy possible. And you are obsessed with working out and you wake up every day. And you're thinking about that next workout plan. And you're creating the most Epic macro blends and you're testing different workouts and that's okay. You have permission to choose anything here. There is zero judgment on this and God gives each of us different passions on purpose. If we all choose the same passion, we're not making an impact on his world. So first, just be honest with your heart here. What is it? What is your number? One thing you can put two down. If you literally can't choose that's okay. Number two. What is your zone of genius? And this one can be difficult for people because we are multi-passionate humans and there's a lot of things that we're really good at. So at first, if you're having trouble here, make a list of five things that you're really great at. Great. You're great at them. You love to do them. They come really naturally for you and people are always asking you for advice on this. Like, how do you do blank? You're so good at blank and write them down, write five things down. And then I want you to order them by what are you best at? What do you love the most? Okay. Cause I could say, gosh, I love public speaking. I love to coach and mentor. I love to write like, there's different things I love. But if you say, what is your gift? Like, what are you the best at? It's creating online businesses, passive income businesses. That's it like I've done it over and over again. Every time I talk to people in like 15 minutes, they're like, Oh my gosh, you just, you like exposed my entire brain and my brand in 15 minutes, my friend always says, I want to eat your brain, but it's just a gift that God gave to me to help all of you. But I know that's my gift. And it took some soul searching to get there. You guys, maybe you don't have this answer overnight. I went through so things in the last eight years, I tried network marketing because you sometimes you just don't know and that's okay too. But if you can get close, you can take action. And then the real answer will appear over time. At first I just thought it was sales. So I did network marketing and then I'm like, well, no, it's actually writing. So I transitioned into blogging and I was lifestyle blogging. And then I'm like, ah, that's not really it maybe it's video. And it was like doing video. And then I thought, okay, it's not none of these actual platforms. It's online marketing in general. It's like actually taking someone and saying, what are your zones of geniuses and your gifts? And helping them create a monetized brand and platform through that. And so it took eight years to get really clear on my zone of genius, but I still had so much fun in the process. So even if you're not clear, just take action on what you think it might be. All right. So that's next. Now the third thing you're going to do is create the brand out of those one, two or three things you've just identified. Right? And so for me, Christianity, mompreneur online business. That's the brand. So write your things down, maybe for you. It's fitness. K let's say, that's your passion. You wake up and you're just obsessed with it. And then your zone of genius is teaching. Oh my gosh. Well, hello. Like you have a brand on teaching fitness period. Do you see this? Maybe your passion is your kids. Like, that's the thing. That is it for you. Great. Well that can be your passion. And then maybe your zone of genius is cooking. Oh my gosh, you had just had an amazing brand. You've discovered you're going to create a brand around cooking and meal prepping for children and families. Wow. Right. Get clear. Who are you at? The root the brand, right? It, as if it's a title, that's your actual title. You can use that title for a podcast, for a Facebook page, for an actual brand. And now you have a sentence that you can put to your God led calling, right? And you can create a mission statement, which is actually the next one, which is number four, create a mission. So what is your mission now with this brand, which was number three. So for example, let's take that mama. So she, her, her passion is her kids and her zone of genius is cooking. And she now has a brand which is basically meal prepping and cooking for families and children or cooking for kids like right. You can play with it and make it jiggly and cute, but what's her mission. So the mission is typically three to five sentences. And this is going to be something like empowering mothers to fuel their kids in a healthy, enjoyable, and fun way in 20 minutes or less every meal in 20 minutes or less or something or educating mothers on how to meal prep, cook and fuel her family through healthy, fun meals. Simple, clear to the point, what is your mission? Why are you here? And the beauty of it is you're doing something you're passionate about. You're super good at it. You're excited. And now you're serving, you're serving with your mission. Talk about the recipe for fulfillment. The like you are never going to be more happy in your entire life than when you are actually doing the call that you were intended to do. And maybe that mama one year from now goes, okay, I've done this cooking for kids brand. And I, you know, let's say she has a YouTube channel and she cooks there and she did blogs or whatnot. And she discovers, okay, I want to shift or pivot a little bit. And all of a sudden I'm getting really excited about crafting for kids. Do you boo, like you wouldn't have discovered that unless you ever took action on the first one. Right? So it's never going to be clear until you act. I would have never gotten to where I am right now today without dabbling in network marketing in blogging in YouTube, all of those components are what led me to clarity. So I hope that that pushes you to take the step. Even if it feels fuzzy or you're not entirely sure. The only way you're going to get rid of that indecision is to do it. Do it, mess up, fail, get realigned, start again, pivot. It's all. Okay. It's all. Okay. All right. So we went through number one, number two, number three was the brand number four was the mission. Number five is your avatar. Who are you now serving with your mission? Okay. So for me, you heard me talk about Lola. That is who I am serving my avatar. If you guys have not done this avatar exercise by now, like I'm going to shake you through this mic. You will have to do this immediately when you're done with this episode. Okay. Come share it in the mompreneur mastermind group. I want to see it. You are going to dig into who you're serving with your mission, because this isn't about you. It's not, it's about your calling. You're called to do something for others. Okay. That's why you're listening to this show, right? Like you have entrepreneurial spirit, you have a serving heart. So let's figure out who the heck we're serving and that's going to bring it full circle for you. So let's take that mama example. She's cooking for kiddos, right? She's meal prepping got the YouTube channel. If she goes out there and she starts creating chord on blue and French roasted macaroons, I don't even know if that's a thing. Is she serving the right woman? I don't think so. And she's going to fall flat and she's not going to get any followers, any traction, any repeat business. She's serving that busy mama who probably doesn't have a lot of time or money to cook extravagant meals. She's feeling super guilty because she keeps feeding her kids, chicken nuggets and French fries every day. But she wants them to be healthy, but she doesn't know how they won't touch a vegetable with a 10 foot pole. She's frustrated because she's making four different meals. One for her husband, one for herself, one for her kids, one for the dog. I don't know. And like help. I mean, I'm, I think I'm just explaining myself here, but maybe the rest of your mamas are feeling the same way. So when she identifies who her avatar is, she can get really specific, really specific with teaching us how to meal prep properly with food. Our kids are actually going to eat. That's healthy for them, but that still feels like a win-win win. For example, I'm just going to go off here. Since we're on this tangent, I found carrot, French fries that are organic, that tastes like normal French fries. So I'm going to throw those in the oven with my veggie corn dogs that my kids don't know are veggie corn dogs. I'm going to buy juice boxes that are fruit and veggie. Instead of just fruit. I'm going to mix my kid's chocolate milk with almond milk instead of full fat milk all the time. Okay? Like these little hacks or things that she could be teaching us, and guess who's going to come back and listen to her over and over and over again, her avatar me. You better believe sister I'd be consuming that information, right? And wouldn't you. So once you understand your avatar and her problems and the things that she's facing, you can tailor your content, your podcast teachings, your videos, your YouTube videos to her specifically, and speak directly to her. That's where you make an impact. So that was number five. Okay. Last one. Episodes slash content. Here's the secret. Here it is. You ready to pour into your new brand? Your God-like calling your zone of genius, which we've just uncovered. It's not wham. Bam. Thank you. Ma'am okay. It is hours and hours of content creation of solving her problems for free over and over again. This is where online entrepreneurs get caught up. They're so focused on the dollar that they get away from. Oh, wait, I actually have to serve someone before they buy from me before I get their attention before they trust me. And then they get frustrated and they hop to the next best thing or they quit or they go back and get a job or they get mad or they blame other people like, listen, there's, here's why some people don't hire me. Okay. Or don't take my course because I'm not going to lie to you and sugar coat it and say, there is a road to overnight success create a course. And you're going to be magically successful. Absolutely not create a platform first, pour into your avatar with your calling, your passion and your zone of genius, paired together. A clear mission over and over and over and over and over for free. You're pouring out your heart. You're stepping up. You're letting God allow you to be the vessel for him. He's working through you to touch people with your passion and he gifted you. That zone of genius on purpose. If you don't think the financial provision is going to come after you are obedient to his call over your, your heart, then sister, friend, get some faith up in here. Realign your spirituality first because his favor is infinite. If you are serving the calling that you've been gifted. So what do I say to those of you that are likable staff? That's all good. And woo, woo. But look, I have bills. I have little mouse to feed and this is super frustrating. I say, don't quit your full-time job. Keep working while you work on your mission. Right? Keep going. I had a sales call the other day and she's like, I want to quit my job by August. And I said, Nope, don't you dare. You need to work for another year. While you build up a platform like you're starting from ground zero, you're starting from scratch. There's no way on this earth. You're going to replace a salary in two months ethically, right? Or without it falling apart later, like you need to build sustainable businesses. You guys, that means grinding until that means digging into your passion and mission with so much effort, your entire heart and soul every week, even when it doesn't matter, you money and in the background, think about how can you serve these people at a greater capacity and create a product that you can sell, but do it while you have another source of income. Okay? Because this is not overnight. It's not, it's taken me eight years to get to where I am. And there were months in there in those eight years. You guys, when we had zero income from me, I borrowed $2,000 for my son one month just to pay the bills. We had to use my parent's van for free for a year because we couldn't afford a car payment. Like if you had just serve him, the provision will appear. Okay. So it didn't mean to go into that, but there's your, there is my soap box on trusting the process. Trust it. All right, sister recap. Here are your six steps to uncovering your God, led calling and passion. Number one, you have to understand that the root of who you are, what is your number one, passion, number two, your zone of genius. The number one thing that you are so gifted at. If you're not too sure, roll with what you think it is until you get more clarity, number three, title it, put it together and make a sentence, make a brand, make a catchy title. Like what would you call your podcast? For example, that is the brand. That is the actual brand of what you are creating. You're going to basically put a label to your godliness. Number four, what's your mission. This is a paragraph or less of why you're doing what you're doing, who you're serving and what value you are providing. Number five, who's your avatar? Who are you serving and get so specific here, girlfriend. I want to know her name, what she does, what? She loves her shortfalls, her strengths. I need to know all of the things that she is struggling with. All of them. You've got to know this human being inside and out because you have to serve her and you can't serve her unless she's like your BFF and you totally get her right last but not least. Number six is your categories slash your content. This is going to be all of those free things. You're going to provide out there in the world. And I don't care if you wanna do it as a blog. If you want to do it as videos, lives, podcast, public speaking, hang on the corner. Like whatever you got to get your content into world over and over again. If you're gonna be online entrepreneur, you guys, there is zero way around this and it's getting more and more saturated out there. You've got to stand out. You have to do this. You have to trust me on this one. You have to pour the content out. Even though it takes time, even though it's free and you're not making any money, initially you are helping and serving somebody that's in line with your mission. That will be a life changing decision for you, your brand, your future, your happiness, and literally your God led calling. Like, do you hear me? It's a God led calling. It's not a, how do I make money calling? It's not a get rich quick call. It's not a like, what should I do? Because it's hot and everybody else is doing it. Call it's your God led, call yours. Those are my six steps. I hope that this helped you uncover your next project. And if you need some help taking all of this information that I just taught you and putting it into action, I've got a couple of courses you can think about number one, podcast pro university, which is my course, taking you from idea completely through execution of launching, scaling, monetizing, promoting a hugely successful podcast platform for your new brand. And secondly, maybe only profitable, which is my course, taking you from how to create a brand, how to aesthetically set it up. All the colors, the pretty things that go all within branding, missions, avatars, money, mindset, and passive income products like eBooks and courses. You can find out all about all of my courses and grab your seat in whichever one fits you Best at stefaniegass.com/workwithme. I'll meet you there. All right, girlfriend, I am just cheering for you like cheering you at the highest capacity of my heart, that you know, you have all the tools you need to get on out there. Change the world, shake some stuff up, leap in faith and you aren't doing it alone because you have a sisterhood. All of us are in this together. We're cheering for you. I'm cheering for you. God's got your back. And if you're here that you're not here on accident, listen to the call in your heart. Listen to what that pull is telling you. Listen to it. Don't let anyone or anything stand in your way. I believe in you. It's time for you to believe in you as always love and light.
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Stefanie GassLots of fancy unused education. Podcast Coach, Clarity Coach, & Top #25 Ranked Podcast Host for Christian Entrepreneurs.  Archives
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