“NOOOOOOOOO!!!!!!!” I was CRUSHED.
That girl… you know the type… with hundreds of thousands of followers… an epic, perfectly styled brand, perfect IG photo… millions in revenue…
She did the ONE thing that was sure to wreck me.
She created the SAME ONLINE course as me.
I had worked for months, poured my heart and soul into it. I was a first mover. It was my BEST WORK. I had already launched and done super well. This was what my market was screaming for — and not even 30 days later….
SHE STEALS MY IDEA. (Haha, as if she knows who I am right)
My mind starts screaming:
You’re over with.
NO one will want your course when they can buy HERS.
You wasted your time.
You are an imposter.
She is better than you…
WAIT. I STOPPED MYSELF. What the heck is happening? Who am I and why am I steering into someone else’s lane? Who has taken control of my brain?
He LOVES comparison.
He LOVES discouragement.
He LOVES when we question our worth.
It’s his chance to sneak in and steer us down HATE lane.
Not today SATAN. Not today.
I reminded myself, this world has PLENTY to go around. God is in control of who wants to work with me and who doesn’t. He will bring me the women that I am meant to touch, and teach.
I allowed myself 15 minutes to wallow because let’s get real. Disappointments and business let downs HURT and we are entitled to feel.
Next? I phoned a friend. Not just any friend… THE friend.
@selflovewithstephanie, my soul sis.
She confirmed what I already knew. No one’s trainings, courses, or coaching are the same as yours. You are unique and your tribe will want to work with you regardless of what else is out there. Hearing someone else say it somehow made everything seem okay.
I prayed for that super successful girl & her course.
I prayed that this perceived setback could be a growth opportunity and I gave it back to God. All of it.
Just like that.
In 30 minutes I had worked through a debilitating business blow (or so I thought).
I want to talk you through how you can do the EXACT same thing in your life and business on today’s podcast episode. There are simple steps and mindset shifts I have learned that keep me faithful, trusting, and moving forward.
I’ll meet you there.
P.S. Have you ever experienced a business blow? Share below + how you navigated them!
Full transcription available at the bottom of this blog post.
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FULL EPISODE TRANSCRIPTION:
Hey girl. Hey, welcome to episode 67. Dealing with disappointment business' blows and massive letdowns. I recently got a huge blow in my business and it just broke me down for a while. Like I was just riveted and here's the beauty of the whole situation. I was able to work through it and get over it in about 30 minutes. So I want to walk you through my process because can you imagine getting just a huge disappointment in your life or in your business, and then being able to navigate that and climb out of that black hole within 30 minutes a day to the men. Am I right before we dig into this amazing training? If I do say so myself, I want to read you guys the review of the week. This is left by mrs. Penley and it's a five-star review and says, I absolutely love how refreshing and encouraging you are listening to your shows.
Feels like I'm sitting down with my bestie. You are that relatable and the prayers at the end, they just speak to my soul. Thank you, mrs. Penley and we are besties because Hey girl, what's up. That's why I'm sitting here with my crazy mom, bud, with my crazy wingding hair with my mismatched clothes. I'm like, you guys think I'm joking. Go to my Instagram stories because this is legit my life. Okay. I am you. I am you. I get you. I've lived in your shoes. I'm still living in your shoes. I've just figured out a way to create a passive income business around my PJ's, my mom bun and my kids. And so I want that for you too. And here's the biggest secret you guys. The biggest secret to success is creating a platform which I 1000000% believe is podcasting. I've tried every thing from blogging to YouTubing to live video to thousands of dollars on ads, the fastest growth in creating a platform, hands down, organic growth is podcasting.
Okay. And you know, I have a podcast course. I have free trainings on how to start your own podcast. I have all of those resources for you, right? And pairing that with online passive products like courses and e-books, and I also have that course as well. So if you want to learn how to create a business, just like mine paired with your passions, your zones of genius, and then dig into that and create a business that longterm is going to pay you so much residual income, true residual passive. While you hang out, you got to check out my stuff because girlfriend, if I can do this, so can you, you can find all of my courses and completely free trainings at stefaniegass.com/workwithme.
What's up mama boss. Welcome back to the mompreneur mastermind show. I'm Stephanie gas, success strategist, and passive income queen creator. If you're ready to step into your God, led potential, create profit from your passions and capture the success that is already yours. This podcast was made for you as always. And you can find out more and connect with me over at stefaniegass.com. So grab that cup of coffee or fill up that glass of wine and let's dig in to today's show. Okay,
Let's dig into this episode because I do a lot of things and I just really don't care what people think about me. It's just, I've gotten to that point and that place after eight years of being a full-time entrepreneur, right. Of being forced out of my comfort zone time and time again, I had to get over my fears. Have you guys heard my fears, episode, public speaking, and all the things. Okay. And so I feel like there's very few things that can shake me. I've since becoming a coach and a mentor, I have six courses out there. I have a couple that have totally bombed. It never really bothered me cause I'm like, whatever what's next. But recently I had a huge business blow or perceived business blow and it just disappointed my heart. And I felt just so let down. And it was just hard, hard, hard, hard.
I wanted to take you through this story and then work you through my process because I was able to work through this really big disappointment that really just shook me in about 30 minutes. And I wanted to see if, Hey, maybe if this worked for me, if I can teach my girls how to handle disappointment and get through it quickly, you can get right back up on your feet and keep moving because I could have easily stayed in that black hole for days, even months and God, Oh, like my life is over. Give me the Cheetos. But I didn't. I said, I'm going to stand up, dust off, shake it off baby girl. And I'm going to move forward because fear and disappointment cannot coexist with faith. Right? Okay. So here's what actually happened. I launched my podcast, you know, at the time of recording this cause I batch these out roughly eight months ago and I, you guys have heard all of the success that my show has has had at this point in time.
My business revenue has tripled tripled from eight months ago and the community has exploded every single month. The podcast has grown at a compound rate, not just like, Oh, I grew the same amount of downloads each month, but like it's compounding and growing bigger and faster and scaling every month. And I saw this big demand women to have this same platform as me. And when I got out there into the marketplace, the number one problem that I was hearing my girls say was Steph, I have no following. I have no engagement. And these are women that were already trying to show up on Instagram, creating good captions, showing up in stories, doing live video, doing YouTube, just like I had been. And so I, I heard that and I was like, Oh my gosh. Like if there was just a product out there that could teach them the strategy behind creating a platform like the sales and marketing, how to create enticing content that have people coming back for more, then pairing it with audio, which I believe is the number one up and coming method of information consumption.
These women will be unstoppable. Like they will actually follow in my exact footsteps of what not this podcast has done for me. But what eight years of entrepreneurial experience in sales and marketing, which is my zone of genius and all of the steps I've taken to pair all of those skills with podcasting. And so I created podcast pro universe. And so to me, it's like so much more than here's how you start a podcast. Wham. Bam. Thank you. Ma'am I mean, you guys can go to Google and get that for free. You can start a podcast, you can start a YouTube channel, but it doesn't mean it's going to grow and be successful for you unless you have the underlying strategies behind it. Right? So I mean, here's what I did. I sat down and I poured out my heart and soul into building that course it's my sixth course.
So I know how to create a good course at this point. And I, everything I knew about creating a successful, scalable audible platform for you, right? Taking your zones of genius, your passions, your brand, helping you map out the avatar. You're talking to the hot points. The episode layout, the interview. We use skills, pitch, emails, templates download my entire process and my brain inside of this course. And I mean, I worked four months, couple of months out. It's all like a think about like I had such a huge call the mission on my heart to complete this for all of you, because I knew this was your number one, struggle was growing a large following organically without spending a ton of money that can continue to grow evergreen for you forever, that you can monetize and make money from. But that's in line with your heart soul.
Oh gosh. Like I just really put my heart into it. So I launched this thing. Right. And it's, Oh man, it's growing, it's booming. It's going like girlfriends are jumping in. We have, you know, like 30 women within three weeks of the course launching everybody's their first episode. Like I can feel it in my bones. I'm like, this is it. This is what my community has been needing for me for years. And I did it and I'm the first to market with a product like this. And it feels so like, ah, just liberating in a way to finally finally have it. Right. All the ducks are in alignment. Okay. So here's what happened. Talk about like getting in the ring with Mike Tyson. Like I feel like that's what happened. So not even a one month after launching this course, which you guys heard how important it was to me and I just so proud of it, somebody 100 times bigger than me in the same space.
Okay. Who has a lot of credibility in this industry as a coach comes out with the same type, of course. Okay. It's how to start a podcast. Not even 30 days after I've launched mine, I'm like, hold up sister, like I just freaking did this. Can you give me a minute? Right. Like let me at least gain traction. And so I got this email from her, cause I'm on her email list and it's somebody that I follow and I look up to and she's a mentor and here's what I felt crushed. That's the best word. Like I was lit. My spirits were so deflated and here's what came into my mind. I'm done. Like nobody's going to want to buy my course or work with me when she has one. You know, she is so much better than me. She is so much bigger than me.
She has way more experience in this specific arena than I do. And now all of a sudden I'm unworthy. And now all of a sudden, my course isn't going to be isn't good enough and no one's going to want this. And I suck. And I S I wasted my time. I failed. This is over for me. Like, that's truly what happened. Like I can still feel those emotions in my heart because this just happened a week ago. Okay. And then in true Stephanie fashion, I stuffed my emotions down into the pit of my stomach. And I started cleaning, ever mad at you. Like, you know it. Cause I start cleaning. I'm like doing dishes and banging everything around. I got into that laundry room sister. I was like, I'm going to clean the whites. And the colors are out. Screw this. Like I was. And then I started to be angry.
Right. So at first I felt upset. Crushed about 10 minutes later, I was super angry. Like how dare she? I mean, come on guys. This chicken, it doesn't have any idea who I am. She doesn't know me. She's not like, Ooh, Stephanie created this amazing course. And I'm going to copy her. Heck no, that's not the way this works. And I just true anger. And I felt that for about two minutes because I don't like to be in that space. And then I just stopped. Like Stephanie, stop sat down on the, I got my crap together. Okay. And I had a good long cry when a good cry for me is like 30 seconds. My friends joke. They're like, Oh, you had a breakdown. You shed a tear. I'm not a huge crier. So when I shed some tears, you know, it's for real, then what did I do?
I phoned a friend. You guys. And not just any friend, the friend, okay. The friend, the one that always lifts me up, lights me up. We pour it into each other equally. If you don't have a friend like that, you guys get a mentor or a coach that can be that person for you. Right. And here's what happened. This person basically told me. So what if she has a course? That's the same topic as you, not everybody loves her, but the people that love you, they're going to want to work with you. And who knows? She's huge. She makes millions and millions of dollars, right? Maybe her course is a little simple course. Click the button, start show she's like, you don't know what her course has. An a, your course is so much more than that. It's all encompassing. It's pouring your heart and soul into making the podcast successful.
It's the strategy of how to make it successful. It's the promotion of the podcast. It's all the bits and pieces that made yours grow at a company. She was like, listen, you have to just believe in yourself and know that over the next, next six months, there may be 10 or podcasts courses that pop up. Right. And that has nothing to do with yours. Oh my gosh, you guys talk about an old soul. She just broke through all of my doubt. All of my disappointment, all of the business blow that I had felt, and I felt fully calm. I felt fully at peace. And then after I chatted with her for about five minutes, I just got on my knees and I prayed. And I said, you know, God helped me through this. Help me navigate this moment of, of insecurity. Because you called me, you, God called me to start the show.
You Lord God told me to create the course guys. Like it wasn't an audible directly from the Lord, but it was truly a push. Like I could feel the spirit in me when I said I should help other women have the same experience using audio to grow a brand. I literally felt like I almost felt the physical spirit light me up inside. I'm like, Whoa, okay. Like I hear you. Right? And so if God is pushing me to do something, I can't worry about all the external pieces that are going to come out and come at me because there is no room for me to have doubt and fear and disappointment and frustration, and then hide from his call. If God has control over, pushing me to do something, then God has control of how successful that thing is. Right? And God can simply place his pinky finger on something and it can manifest and grow and become pure gold and make a huge ripple on this earth that my friends is so much bigger than some other person out there creating something that's similar in the same wheelhouse as me.
Okay. So how did I get from crushed to raging? Angry to I'm moderately. Okay. With this too. I have complete full trust in God. In this plan for me, I'm releasing this disappointment. This business blow has zero, zero effect on me going forward. How did I get there? Okay. Let me talk. You guys through that because I think in any disappointment in your life, you can use this same roadmap to navigate it. All right. So number one, you have to allow your NPS, by the way in the week, since this has happened to me, the girls that have purchased my courses, they have been releasing podcasts. And I had one of my girls message me just today. Boys texts me. And she said her life has literally changed because we were able to navigate what her true calling was. And she's created a podcast around that and that she felt the spirit move her today when she was recording.
And she said, I couldn't stop talking. There were topics and topics and content pouring out of me. She's like my equipment isn't even here. And I had to start recording anyway, because it was all there for me. Like I'm fully in alignment. And you guys, that is not because I said, here's how you start a podcast. Right? It's because my course is all encompassing. It teaches you all the pieces of creating a successful brand. That's in alignment with your heart. And that was just the confirmation that I needed. Like you did the right thing. And you guys just sidebar, even if this other girl's chorus like takes all of my sales and all of my market share, it doesn't matter. It's okay because God's got me right. Maybe he had me do this so that I could learn how to create the best course I've ever created so that I could grow from it.
Maybe he had me do this so that I could impact the 30 women that are taking my course right now. And that's all I needed to impact. Maybe I created a world changer in that friend of mine that left me that voice text. And maybe that was my call. I don't get to decide my own fate. I have a duty to be obedient to his call and the outcome is beyond me. Right. So here's how I navigated this. And this is how you can navigate every business, blow every, let down, not just in business, but in life. Step one, allow yourself to feel. And I have to coach myself on this all the time because I grew up in a household. Like, I mean, my mom's kind of, she's a lovey Debbie lover. Hi mom. But my dad isn't super emotional. And so I remember, I don't know.
And I just not really natural for me to cry, to be honest, it takes a lot for me to get emotional. So I'm constantly telling myself like, Hey, it's okay to be sad and cry. It's okay. Just let it out. And like three tears come out. And I'm like, yes, I did it. Step one is to feel when you get knocked down, you get knocked down. And that crud hurts. Like it hurts. It really hurt my heart and my soul. So it's saying, Hey girl, feel this. And I felt sad. I cried. Right. Actually cried. I was angry because I felt like I spent all of this time and energy to do something. And she took it away from me. That's how I felt, which is ridiculous. But that's how I felt. So I allowed myself to feel this way first, then the next step to, so you're going to feel, and I try to put a cap on this because you could have wallow in this guy's for days, but is that healthy?
So I actually have a cap on Stephanie, you go be mad. You go, do you, as long as it would take you to take a shower, because if I need to get pissed and angry and cry and like slam the wall or like scream, I should probably do that in the shower. Right? Like I don't want my kids to be traumatized. So in 10 minutes or less, get it out. Next step. You have to have a positive human being that you can speak to when you're having hard, dark seasons. Now be careful because you don't want to always be unloading on someone else. You want to be sure that this is someone that is equal to you. You are helping them as much as they are helping you like this. And they should be few. And far between like this bestie of mine, I rarely have to call her in and be like, okay, I really am having a moment.
Like I need you because that's not her job to carry the weight of my disappointments. So just be careful that if you don't have that 50, 50 really positive human, that can provide solid advice that you get a mentor coach, and you're paying that person to be that for you. I've also had to do that in my life. And it's super, super important. Okay? If you internalize all of this, you don't feel, you don't allow yourself to feel stuff it in and you don't allow yourself to speak to someone. That's able to walk you off the ledge, or you're speaking to somebody negative. That's going to be like, wow. I told you not to do that dumb idea. What's going to happen. All of those horrible negative feelings they grow inside of you. As disease, anxiety, depression, you stop believing in yourself. Your confidence goes down.
You are unfilled unhappy. You start to be resentful. Like all of the horrible negative feelings in your life will come out. So you have to get it out of your body. You have to. So I spoke with a very positive friend. This was a five minute conversation. All I needed to hear from her was that I did the right thing, that I should still believe in what I did and believe that it is truly the best thing out there. And that the right people were going to find it that were ready and willing to, and loved to work with me and that everything was going to be okay. That's all I needed to hear. And she said those exact things to me. So now we're at what? 15, 20 minutes in, okay. Now the last two steps is fourth. You have to have faith. You have to trust.
And for me, this is letting go and letting God and getting on my knees and praying to God to remind myself that he has control of this destiny. He called me to do something and it is my job to be obedient to him and he will take care of the rest. So I prayed. And as soon as I prayed, I truly in my heart felt so much peace and I didn't feel any worry anymore. There's nothing to worry about. You know, God could literally breathe on this project and it just take off. It's his decision, not mine. So me getting all upset and worked up and frustrated over it, that does absolutely nothing, nothing at all. That's my ego. That's what that is. That's me getting in the way of God's process. And then the last step release it. So you feel it, you phone a friend, you pray and have faith in the process.
Okay. And then you're going to release it now, how do you release, you know, not holding this anger inside. Okay. There's a couple of things you can do. You can write a letter. This is a therapy hack. So if you write a letter, I could have written a letter to say, dear blank. This would be the chick that released the similar product. I'm so mad at you. I feel like you stole this glory from me or dah, dah, dah, dah. Right. I could have written the letter to get it out of my body and then ripped it all up and flush it down the toilet and said, it's gone. Like, I've gotten it out of my body. It's released, but I didn't feel like I needed to do that. I've kind of worked past all the anger. I wasn't mad at her. You know, it's not her fault.
She saw a need as well. So you can do that. Or you can just simply think about how can you use this experience to move past or grow forward in the future? Like, for example, I don't know why God called me to create the course. And then 30 days later, God knew other courses are coming out that are similar, or at least at a similar topic. Why would this happen to me? Right? It's not because God's like, I want to punish you. Like, come on guys. It's because there are lessons to be learned in every experience. And so why did this happen? There must be a reason maybe God wanted to use confirmation from other major players in the industry saying audio is where it's at podcasting. Where is that? Oh, I've heard it from this person, this person, this person, but Stephanie's course is the one I want.
Right? Because I resonate with her at the highest possible level. And I know that she has poured her soul into this course. And like, this is the one for me. Maybe that's why I don't know. Right. So it's beyond me. So it's kind of thinking through, are there opportunities to be found in this moment of disappointment or in this specific business blow that I'm feeling and it's releasing it so you guys can take those steps and you can put and apply that to any situation in your life that you are just feeling heartbroken about. And I hope you're able to get through it as quickly as I was truly, because today I'm rocking on, I am moving forward with my mission. I can't compare my journey to anyone else's journey. I have no control over what other people do. I have no control over what courses people buy that has nothing to do with me.
The only thing that I can control is fulfilling the call on my heart and my life, stepping up and fulfilling the need of the women that have asked for my help of doing my best work, putting my heart into every project, providing the absolute best training and resources and content that I can. And putting 110% into everything I do that I know the Lord has created me for. And if I'm doing that, I'm winning, I'm living my best life. I am successful. I'm already successful. And so are you. I want to pray over you that if you're facing a disappointment right now, if you're feeling like somebody else is better than you, or that maybe you're just a big fraud because you don't have the same success or number of followers, or you're not as good at showing up on video or writing, or you're scared of public speaking or whatever that setback is that you release it, that you recognize that you are a vessel for his work, that you have so many gifts in your heart that he has called you to share.
And if it impacts one life, one human, it was worth it. It was worth sharing that if you step out and trust him, there's no room for fear. There is no room for disappointment. There's only room for glory, his glory, and we don't have the right to dictate what that means. So it's letting go, letting God sister ask for his grace, his courage, ask him to lead you forward in fearless pursuit of your calling. And don't let anyone anything stand in your way. They don't have the right to, I am cheering for you now as always and light, Stef.
Lots of fancy unused education. Podcast Coach, Clarity Coach, & Top #25 Ranked Podcast Host for Christian Entrepreneurs.