IG. Ahh.. it really is a love-hate relationship isn't it? I agree.. it takes time to show up, the algorithms are a bummer, DM'ing and commenting back to EVERYONE can be a long process.
But here's the skinny: IG is not going away. And it's becoming the go-to social media network, hands down. Even over FB. Why? More searchability Positive vibe Mobile friendly Consumers are buying direct from IG E-commerce and brand friendly Messenger is built in Better story capability... Should I go on? Fact: You need to be on IG to make connections, network, stay front of mind, humanize your brand or business. Fact: The first thing people see when you come to 'check ya out' is your BIO. Fact: You have SEVEN seconds to capture someone's attention and for them to decide if they want to click away or stay on your feed. Your BIOGRAPHY IS CRITICAL. About 4 months ago I started asking for feedback on mine... here's what I got: "So what do you actually DO?" "I don't understand who you are marketing to..." "Where can I go to learn more?" Crap. Haha. Lucy got some work to do.... I started testing different language, fonts, links... and everything in between. After tweaking my bio so that it was SUPER CLEAR what I did, who I was, what value I was adding with a flair of Steffie Style personality... it started WORKING FOR ME! My links were getting double the clicks and my leads were growing because people actually knew HOW I could help them. DUH! Imagine that... In today's show I will walk you through what I did to make-over my biography and how you can make some simple changes to yours. Be sure to take a before and after screenshot of your IG bio and share it in our FB community! Let's dig in. Love and light, Stef
OOOOOHHHHHH and HEY, listen up buttercup.
If you are loving the show, will you please, pretty please with cherry on top head over to iTunes and leave a written review?! It only takes a few minutes! I'm gifting a $120 Christian Entrepreneur gift pack to one of the next 30 people to leave a review for the show. A 5-year journal, Jesus Calling Devotional, and a May-May 2020 planner! SCREAM! YASSSSSS, so there is no better time to do it and also to say thank you for the HOURS and HOURS of free content I create for you. Please, thank you, I love you, I appreciate you, xoxoxoxo.
Show Notes:
Have you snagged your free gifts, beautiful? Become a Success with Stefanie Insider & get my favorite guide: 30 Ways to Grow Your Following & Boost Engagement in 30 Days, AND get early access to my weekly podcasts, a 9-page social media strategy PDF, and two masterclasses on sales and attraction marketing!!! I mean, what are you waiting for? https://30waystogrowafollowing.gr8.com If you find value in today's episode, please take a minute and drop me a review on iTunes. I truly appreciate each of you. Hearing from my community lights my soul on fire! Join the Mompreneur Mastermind Community on FB! bit.ly/successsupportgroup Find all my recommended programs, and other resources: stefaniegass.com/resources Learn more and connect with me! stefaniegass.com Interested in sponsoring a show? How about having me as guest on your podcast or in your community? Head over here for information.
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December 2019
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