IG. Ahh.. it really is a love-hate relationship isn't it? I agree.. it takes time to show up, the algorithms are a bummer, DM'ing and commenting back to EVERYONE can be a long process.
But here's the skinny:
IG is not going away. And it's becoming the go-to social media network, hands down. Even over FB. Why?
Consumers are buying direct from IG
E-commerce and brand friendly
Messenger is built in
Better story capability...
Should I go on?
Fact: You need to be on IG to make connections, network, stay front of mind, humanize your brand or business.
Fact: The first thing people see when you come to 'check ya out' is your BIO.
Fact: You have SEVEN seconds to capture someone's attention and for them to decide if they want to click away or stay on your feed.
Your BIOGRAPHY IS CRITICAL.
About 4 months ago I started asking for feedback on mine... here's what I got:
"So what do you actually DO?"
"I don't understand who you are marketing to..."
"Where can I go to learn more?"
Crap. Haha. Lucy got some work to do....
I started testing different language, fonts, links... and everything in between. After tweaking my bio so that it was SUPER CLEAR what I did, who I was, what value I was adding with a flair of Steffie Style personality... it started WORKING FOR ME!
My links were getting double the clicks and my leads were growing because people actually knew HOW I could help them. DUH! Imagine that...
In today's show I will walk you through what I did to make-over my biography and how you can make some simple changes to yours.
Be sure to take a before and after screenshot of your IG bio and share it in our FB community!
Let's dig in.
Love and light,
OOOOOHHHHHH and HEY, listen up buttercup.
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