I remember my first live like it was yesterday.
I had it all mapped out. I was going to do a tutorial of how I do my makeup crazy-fast while my kids are wreaking havoc in the background, and have the audience time me. My plan was to use my network marketing products during the live and then do an easy call to action to holler at me to buy - at the end.
I sat at my kitchen counter, makeup laid out, phone set up... my face felt hot, I was sweating, my heart was pounding so hard I thought it was going to pop out of my chest.
Would anyone watch?
Is this a stupid idea?
What if I mess up and say something weird? (inevitable)
This probably won't sell any products... I shouldn't do it.
.......kid is screaming in the background.......
Crap. Deep breath. 5, 4, 3, 2, 1...GO.
I pressed 'GO LIVE'
That awkward moment when you don't know whether to start talking or 'wait for people to get on'...
"Um.. hey guys.. we are gonna have some fun today. I want you to TIME me doing my makeup! EEK!"
1 person joins... and then immediately exits off...
"Okay, so first I am going to put on this lotion base"
2 people are watching, but not saying anything...
And so it goes.
Believe it or not, that live turned out to be one of the successful ones. After about 10 minutes of doing the tutorial, talking about the products, making people laugh and being my hot-mess self, I ended up selling no less than 5 of my network marketing products!
There was no turning back.
I had felt the magic of live.
It was my gate-way drug.
Since that day, I've had dismal live experiences.
I'm talking locking my screen in portrait mode, recording on mute, and even having the phone pop out of the holder and hit me in the face. You think I'm kidding. I've had lives where not ONE single human watched. I've had lives where my kids come in and talk about poop... you've probably been on those, because it seems to happen every time, haha.
I've also had lives drive my engagement through the roof. Open the door to new relationships that turned into premiere clients. Sell everything from MLM products, to new recruits, to courses, to multiple thousand dollar coaching packages!
LIVE. IS. GOLD. PERIOD.
Here is the secret. People crave truth. They want to see the person behind the photos. Reality TV isn't booming on accident. Your hot-mess is another person's entertainment! Going live allows you to show up as you truly are. Bring all your weird, awkward, mom-bun, yoga pants wearin' truth to the table. Believe it or not, this shows your vulnerability, your personality, and instills trust in your audience.
In today's show, I'm going to cover all the fears that keep you from getting in front of that camera, tips to help your live videos stand out, and examples of how you can use this free, amazingly underutilized tool to grow your business and brand.
I hope you enjoy.
Love and light,
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