Why the heck isn't anyone engaging on my posts?!
I remember the days! I would post about my dog and likes galore, but anything about my business? Crickets.
And that my dear is NO WAY to build a thriving business utilizing ::::social media marketing:::: now is it!?
Here are the TOP 3 REASONS you are struggling with engagement, and how to fix it!
1. You are "spamming" your audience.
Whoops. Yeahhhh I did it too. Posting about that amazing result.. buy it NOW! Adding my link to everything. What I didn't know is that was actually pushing away my potential customers.
People love to shop, but they hate to be sold. When I realized this, I stopped spamming and started sharing results and testimonies. GENERATING CURIOSITY! And boom, the leads started rolling in.
2. You need to build your following!
If you're like me, you started marketing to the few hundred friends you had on Facebook... and then... crickets. Once everyone I knew knew about my product or company there was no more interest. The curiosity was gone!
That's why you should always work on building your organic following.
Add 3 people a day (that are your ideal client!!! Not just anyone!!!) and send them a short thank you message when they accept your request. Tell them you are inspired by their profiles/ content and love connecting with awesome people like them! Be authentic! (Don't dare mention your company, product, or service!) This is about creating genuine relationships that can later blossom into business opportunities.
3. Your ratio is off.
This simply means you are posting TOO OFTEN about your product, good, or service, and not enough about your LIFESTYLE.
I.e. gym in the middle of the day, working by the pool, having time freedom, traveling, having lunch with amazing people, positive quotes...) You get the gist!
People are attracted to what they wish they had in their life! So be sure to pull them in instead of pushing them away.
I recommend about 70% of your posts be lifestyle / 30% be product or business (results and testimonies).
And there you have it! 3 ways to build your engagement.
If you found this video blog helpful, be sure to share it with your teams! Be sure to head over to facebook.com/successwithstefanie for LIVE videos every week! Like the page for updates!
P.S. You'll want to be SURE to join my Social Media Success Group right HERE!
Lots of fancy unused education. Real life hustler. Show me your growth-game, baby.
Stefanie Gass, LLC
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