"What do I do FIRST?"
"My to-do list keeps growing and I have no clue what is most important!"
"Do I have to have a course before a podcast?"
"Do I have to have a website before I take clients?"
As a podcast coach for female entrepreneurs, these are just a few of the questions I get MOST. Women just like YOU who are trying to start an online business or brand. The confusion and overwhelm is level 100000 when faced with unlimited options, unsolicited advice, and endless Google results on what do to first, when, and how.
In this episode, I lay out for you the exact order of operations, step-by-step for beginning, growing, and advancing an online brand and business. I go over my brand new gift, the Mompreneur Biz Blueprint that goes from idea to monetization, and beyond.
To download the training and go through it with me, please snag your free training at https://bizblueprint.gr8.com!
If this episode helps you in some way, please subscribe, review, and share!
Thank you, I appreciate you.
Full transcription available at the bottom of this blog post.
Confused about what to do FIRST in your business? Overwhelmed with the endless to-do list?
Download my Mompreneur Biz Blueprint and find out the exact order of operations to build your online business.
What to do, when. Made simple.
Did you know I am a PODCAST COACH? Yep! I help women launch podcasts.
I am also a MOMPRENEUR SUCCESS COACH. I help women figure out their calling, niche, and focus. Then monetize using courses or coaching!
If you are interested in podcasting, keep reading!
A podcast is such an amazing way to grow your audience and build a brand. It helps you share your voice, pour into your niche, and build trust. Did you know audio consumption is growing by over 30% each year? People are craving audio like never before and this is YOUR opportunity to secure your spot in a massive emerging market... podcasting.
But... maybe you're thinking... what equipment do I need? Which software do I use? How do I record and edit? Where can I save money vs. outsourcing? Should I do interviews and how do I find guests? And, can my podcast make me money? (Insert a huge YES!!!!)
I'm here to help you answer all of those questions, and so much more.
I put together a page FULL OF FREE PODCAST TRAINING for you. Completely free. No registration nessessary. I mean, who else is tired of webinars?! Haha!
I have a full training video there on how to start a podcast in 10 steps and lots of LIVE podcast training and Q&A from my students. I even share EXACTLY HOW I hit #54 in the Entrepreneurship Category and over 60K downloads in the first 12 months without ONE DOLLAR of paid traffic.
I've also included 10 tactical steps to starting a podcast that will scale so you can walk away from this training with implementation.
(And, P.S. all of this is 100% FREEEEEE)!!!!!
I launched my podcast in 2018 after searching for a way to scale my coaching business and grow my following in a faster, more authentic way. I decided on podcasting because I have kids (aka. video isn't my jam), and because audio is growing insanely fast and I saw an emerging trend. Last, because committing to a podcast was my way of showing up consistently and dedicating myself to my mission.
What has podcasting done for my business? Well, my podcast grew my revenue by over 98%! My community has grown by thousands and it has allowed me to touch more people than I ever could have imagined.
I have now helped MANY other women (just like YOU) launch top rated podcasts. Many of them have ranked in the top #30 because of my effective launch strategy! If you want to have a show that STANDS out and grows your business, brand, and mission here on Earth - come check out my proven program.
Wanna do a coaching session with me?! From power-hour calls to monthly and annual packages, there's an option for you. Email us for the coaching menu at firstname.lastname@example.org
Launch your podcast with ease. Follow the PROVEN system for scaling to success! Join the dozens of women who have launched TOP 30 RANKED shows using my exact system inside of Podcast Pro University. JOIN now and you'll get FREE, life-time access to the membership community, too! Hurry, this offer expires soon.
Thinking about podcasting? Learn EVERYTHING you need to know at my free Start a Podcast Training Page (https://startapodcast.gr8.com)! Or, Snag my launch strategy + checklist at podcastchecklist.gr8.com
Confused about what to do FIRST in your business? Download my Mompreneur Biz Blueprint and find out the exact order of operations to build your business. What to do, when: bizblueprint.gr8.com
All of my recommended programs & software can be found at stefaniegass.com/resources
FB Community: bit.ly/successsupportgroup
FULL EPISODE TRANSCRIPTION:
Hey girl, welcome to episode 156 of the podcast. And today I'm going to simplify your life because one of the number one things, my clients and my students and my community tell me is I'm overwhelmed. I don't know what to do. I have this huge list of all the things, and I'm just confused on what to do first and what to do when, so I hear you guys. I really care about what you're struggling with. And my number one goal is to make things easy for you so that you can have success and feel peace in your business. I put together a comprehensive, completely free PDF for you. Yay, called the mompreneur biz blueprint. Now this blueprint is a simple step by step order of operations for creating and scaling a brand online it's 17 pages, and it goes through step one, two, three, four, five, and on explains how to do it.
And then each section has advanced training for you linked from my podcast. It's amazing, completely free. I could have charged for this, but I did it because you guys are amazing and I want you to have success. And I just feel like this is needed super needed. So if you want to follow along, I want you to go to biz blueprint dot G R eight.com. That is B I Z. Blueprint dot G R eight. The number eight.com. Download your copy. I am only going through the first five steps today on the podcast, but there are actually 13 steps in scaling and launching an online brand and business. So you're going to have to grab your biz blueprint.
And besides the episode, welcome back to the mompreneur mastermind show, where we choose to run insanely successful, passive income businesses that light us up while consuming iced coffee, braless, and flawless, and maybe breaking it down to some gangster rap while our kids aren't looking. Did we just become best friends? Yes. Yes we did. Hey, I'm Stephanie gas. Six figure corporate exec turned top 1%. Network marketer turn podcaster. I believe when we let God light our path, we experienced true miracles. Welcome sister. Let's get pumped up for today.
Kate guys, step number one is actually clarity. Just simply brand clarity. How can you get where you want to go? If you don't know exactly where you're going, right, and who you want to serve. So step one, before you do anything before you get a website and email lists doing all the things you have to know, what is the mission here? What is the goal? So what I recommend is journal out a vision for your brand, identify and map out an avatar that you want to serve. So give her name y'all know my girl's name is Lola. We know who she is. She's all of you. You need to do that for your business. You then need to create a paragraph or two describing the solutions, trainings, and topics that will solve her problems. And what I do when I meet with clients is we go through the four tiers of brand creation.
This would be a great idea for you. Step one, is the tagline title or name of your brand? Step two is like the promise slash you can call it a tagline or a promise. Step three is the description of your brand. So like two paragraphs of what is it? Who is it for? And what is it going to do for her? And how's it going to serve her? And what are you going to include in your content? And then the fourth tier is actually mapping out content ideas. Okay? So I would recommend doing that for your business. That is step one. When you are just getting started, number two, create a vision statement and apply meaning to your vision. So this one for me is first and foremost, this is before you go and create a branded website, this is before you have a logo, this is getting clarity on the why, and then making sure that the why has actual meaning that's going to drive you and propel you forward.
Imagine if you woke up every day with so much passion and excitement about the big picture, vision of your life, that nothing could stop you. What if you were able to tap into that feeling of meaning every time you sat down, let me tell you guys that it's not a dream. That's a reality. And if you want more on this specific step, go listen to episode one 53 of the podcast. I have an entire training on that, that I did for my mastermind girls on creating a vision and then digging into it so that there's meaning there for you. So we'll get the homework here for you is to create a one year vision statement of your life. Write it in the present tense, explain in detail. What would your like life look like and feel like, and what kind of coffee do you wake up to? And you know, what, what trip are you packing for? And what amount of money are you taking to deposit into the bank that day like is as vivid as you can possibly paint that picture. The more it's going to resonate in your heart and embedded in your subconscious mind, which is going to make you do the work.
So let me tell you as a full time entrepreneur for seven years, having the vision statement is everything. Cause there are days where it doesn't feel fun. There are moments where you are overwhelmed or frustrated. You just don't know what you don't know. And I know that feeling. I still get that feeling. You guys. So we have to have the vision to overcome. The next one. Step three is to goal map and reverse engineer your vision into actionable steps. So in this one, you're going to take that vision you created for your life. And you're going to reverse engineer. You're going to take what amount of money would make that a reality for my life. And then you're going to break that down into quarterly, monthly and weekly goals. And goal is just a goal. It's just something to strive for. It is not, you know, cry yourself to sleep. If you miss and you're a failure and you gotta, you know, go back to corporate cause you failed your goal. No a goal is simply a guideline to get you moving forward.
So why do we care about this? Because we have to know what would it take for that vision to become a reality? What amount of income, what size would your audience need to be? Your list, your podcast, podcasts, et cetera, so that you could create a two to 5% conversion and you can map out what amount of money would make your dreams come true. So in addition guys, as I'm going through each of these steps in the actual blueprint that you downloaded, you will see advanced training below each of these steps. So for step two, for example, there's two specific additional trainings for step three. You're going to find two additional trainings as well. So make sure you get the download so you can listen to the specifics on each step as you go forward in the blueprint. And that's again at bizblueprint.gr8.com.
Okay. The next one, once you've gotten that map for what you're doing, when step four is figure out which activities will fuel that income goal every week, every month, every quarter, it's just figuring it out. Guys, this is not hard to do. It takes a day of your life to create the vision and map out the goals that go with it and then figure out, let me get clarity behind what to actually do so that I can make that money so that I can grow that podcast so that I can do the needle, moving things or actions inside my business. And then this also pairs with time blocking. So at this point, by step four, you have a really great baseline and you're really ready to start working. Okay, you've got a brand you're ready to go. But you gotta figure out what do I do?
What do I actually do? So what do you actually do? First? You spend 60% of your work time doing activity. This includes content creation, which means blogging, writing microblogging podcasting video, whichever your thing is meeting with actual clients or selling your product, helping your audience, implement the teachings and then anything that's related to that. So in other words, activity is service it's service and implementation for your avatar. Let me share my biggest secret with you of all time. Are you listening? Here's my secret to six figures and beyond here's my secret 200,000 plus followers lists and communities. Here's my secret to hugely successful podcasts, give it all away, give it all away for free. You heard me. You're like what stuff? Listen, you serve. The more you will earn, the more you serve and give the more you'll earn that as the long game.
That's the authentic game. That's the game where people know you are what's up. That you're legit, that you're trustworthy. So in this step, I want you to create a list of three to five things you commit to doing that will serve your avatar for free every single week. And then I want you to block that into your planner and calendar so that you don't have an excuse and inventory, what you're actually doing. That's not making you money growing your audience or serving her and get rid of it. Okay? And then in this one, there are three additional advanced trainings inside of your download that will help you. Next step. Step number five is you need a weekly content outlet outlet. So before we can start charging for services, which believe me, I love money. You guys, I believe that money is great. I think that God wants us to have money when we have the right intentions behind money.
So we can go do incredible things for his kingdom. We can support schools and churches and missions and you know, have a life that isn't full of stress. So we want to get there. But before we get there, we have to instill trust inside of our listeners and our readers and our audience, right? So when you're creating an organic brand, that's going to scale to profits. The number one thing you need to do is you need to create a long form content vessel. And I want you guys to do this every single week. Wait stuff. What is long form content? What? Okay. Long form content is like 15 minutes or more. So this would be a podcast episode, a written blog, maybe a video training that's full of storytelling, guidance implementation. It basically helps your human get from point a to point B. So whatever it is that you know, and, and you want to then pour it into the world that's what you need to create on a weekly basis.
And here's why this sets you, this sets you up for success because very few people you guys are showing up consistently for more than six months, like let alone three months. So many people, I see them get an idea, a burst of inspiration. They're really super pumped. They go on Insta or they start the podcast or they do a YouTube channel for like two seconds. And they're like, wow, that didn't work long form content takes a year to gain a ton of traction. So if you're really going to do something and do it well, you've got to commit before the money comes in before the money. And I know that that's so annoying. It's like, well, I need to make money. I'm working for free. Yes, you are. Just like, when we go to college, before we get the job, we're learning for free. We're paying to learn.
You are paying to go get a job that maybe pays 40 50 K. Right? So why is it any different to build an online business? It's not. So I'm going to be that coach that's different and telling you, we have to do the work before we earn the money. Don't believe the lies of snap, your fingers, create the fancy sales funnel or spend thousands on ads and just be profitable overnight because it's a lie and it's a short term play. It will blow up. I promise you, you've got to do this right? And so if you go in order of my mom for her business blueprint, I'm going to teach you how to make the profits, but we're going to profit on top of a statement foundation.
So in step five, your homework is to decide on at least one content outlet. And I don't recommend you have more than two or three, but at least one, and you begin showing up and producing unique content. At least once every single week, at least once a week, do this for at least four weeks before you move on to step number six. And in this one, you guys, I have one, two, three, four. I have five additional advanced trainings for you on weekly content outlet, which is step five. So you've got to go there, get to step five and then listen to those advanced trainings as well. Now, since we're doing so good on time, I'm going to throw you a bone, a bonus step, step number six. And then for the rest of this, you have to go download the blueprint. Why am I having you do that?
Because I want you on my email list. Yeah. I also don't want you to skip ahead. I know how you guys are. You're like, but which step is making money? No, no, no. We're going in order Lola. So step number six is to create a freebie slash opt in whatever word you like for that. It's your free thing. That's going to start to grow your email list for me. It's this mompreneur business blueprint. You guys see how this works. So now that you're showing up in the world, you've got clarity, you've got confidence. And you're now consistent with the stuff you're putting out. At least once a week with long form content, you need to start capturing those listeners. And then those listeners who become part of your email list are going to convert because they trust you. They see you weekly. They know you're consistent.
They stay with you for a long period of time. Guys. Some of my best clients were on my list for years before they ever hired me. Everyone's ready and willing in their own time. But you need to be front of mind when they are ready. And how do you do that? You have them on your email list and you send weekly love notes. Okay? So you guys are going to see my weekly love notes. When you opt in for the mom, for her business blueprint, I'm not salesy. I'm not spammy I'm information based. And I mentioned how people can work with me. So that's exactly how I would recommend that you structure anyway, getting ahead of myself, get the, get the blueprint, to read all about that. I do explain all of those steps as well. Okay? So there are many ways that you can create a freebie or an optin, but the one that produces the best results for me is a simple checklist. It's my podcast launch checklist. It's like a couple of pages. It's so simple. You guys. And it has at its best, roughly 50% often, which blows my face off. And then the second one so far has been this business blueprint out of all the probably dozens of freebies I have. Why are those two, the most high converting?
I'll tell you, they help you. There are things that you guys asked me for. As you get to know your avatar at a deeper level, the longer you podcast, the longer you ask questions and polls in your Instagram stories, the more coaching that you do, the more you hear from your audience, where they're stuck. And where did I hear that people were stuck? Order of operations, Steph, how do I launch? What do I do first? What goes, where Steph? How do I start an online business? What goes, where, what do I do first? It's just, it's the overwhelm of information that kept people in this, you know, frozen state of fear. So I'm like, Oh my gosh, I can fix that. I can create a simple checklist and a simple training. So what you want to do is ask yourself, actually ask your avatars, Hey guys, what are you struggling with the most? And the reason that I, that you're not doing this step one is because you have to have some people to ask. So now that you've been doing your thing for a couple of months, put some poles out there, put some feelers out there, go live in your groups, ask people in your podcast to send you a DM that's market research so that you can serve her better. I'm constantly constantly asking these questions ladies.
So, because both of these freebies are simple, simple how to checklists and PDFs. They are easy for them to download. They are not confusing. They are not overdoing it. You just want to create something simple that gets her results. Okay? And this can be a checklist or a guide. It can even be a video, but make sure that you get to the point quickly because they're basically giving you their email address, which nowadays, whew, my email address is under lock and key, right? But if I'm going to give that, I want a solution to be promised to me. And then I expect that solution to be delivered quickly and efficiently in whatever freebie that they're giving me. Now you can also do a text opt-ins if that's your jam, you can also do something like a many chat and do messenger. Opt-Ins totally up to you.
I've dabbled in everything today. I prefer email because that's what I prefer to receive. I get super annoyed when people text me and I don't really like when people message me messaging is okay. I guess that would be second. But if I want to read something, I just like email. I don't know if I'm just old school, but you think about how do you like to get information from a list? And then that's maybe what you should do now. Your first freebie is probably not going to be the one. Disclaimer, okay. Keep creating and solving. As you get to know your community at a deeper level, it's taken me seven years to have some opt-ins that are stellar. So take that with a grain of salt. Another Ninja tip is get to the point, go ahead and solve a solve efficiently. If your freebie is a three minute training, that gets to the point, gets to the root issue and solves.
Amen. Don't add more. Get her a result quickly. Now that is number step number six, there are two additional advanced trainings in the download. Okay guys. So I can't wait to hear how much clarity you receive after going through the business blueprint and going through the next step. Step one, step two, step three. I recommend that you block out an hour to two hours every single week to work on this blueprint. If you do that within 90 to 120 days, maybe six months, you're going to have an entire business from beginning to end. All the things are going to be set up. You're going to have your landing page, your email system, your nurture. You're going to have a website. You're going to have promotion strategy. You're going to have your business structure in place so that you're legally protected and you're going to be making money.
If you just follow my blueprint, I really took the time to create as clearly. And simply as I could, what to do when, so download this, let me know what you think. Let me know what step you're on. I want to hear from you guys to know where you are in your actual business market research for me so that I know what to create for you on the podcast going forward. If all of you were at step nine in this blueprint, I need to get more advanced. Okay? If all of you were at step two, okay? So I need to hear from you guys. When you download your blueprint, take a look, let me know what step you're on. And then come to my DMs on Instagram at Stefanie gas and let me know what step you are. And I want to hear from you.
Okay? Lovely. Leaving you with a quick prayer. I just want to send you off with so much excitement today because no matter where you are in your business, there's so many incredible things down the pipeline for you. And all you gotta do is trust it. There is no problem, too big that you cannot solve either with a Google search bar or with some help from somebody that's already been there. And I know that you are resourceful and you were incredible and you are strong and whatever needs to happen for you to get to that next step. You're going to figure it out because I believe in you because God called you to do this work. Whatever you're trying to do today, it's not an accident and God wants to use you for good. He wants to use you to move the needle. He needs us to continue going. Even though we are afraid, even though we see adversity, even though we hear all the reasons why we can't, whether that be from inside of our own hearts or from other people, we have to continue marching forward. So I just pray over you that you see that vision and know that you are so important to the big picture here. But anyway, there you go. Love you so much. I'll see you guys soon as always.
Love and light, Stef.
Lots of fancy unused education. Podcast Coach, Clarity Coach, & Top #25 Ranked Podcast Host for Christian Entrepreneurs.