Today we are going to be talking about the secret to making more money, propelling your business, and having REAL growth. How to create MEANING in your vision is step 1.
I'll answer how to create more meaning inside of the vision that you want for your life. How to utilize that vision to propel you forward into action and how to implement my secret strategies to create more money, revenue, profitability, and happiness.
This training is a small excerpt from the current mastermind I am running. I decided to share this with you because I know it is imperative to success while playing the long game in your business. I want you to move the needle once and for all. I know you're going to love this episode!
The Secret to Making More Money
Making Your Vision Have Meaning
Hey, what's up girl? Welcome to Episode 153 of The Mompreneur Mastermind Show. I'm Stef Gass. I'm so excited you're here and today we are going to be talking about the secret to making more money. Plus, making your vision have MEANING.
How do we create more meaning inside of the vision that we want for our lives? In turn, utilizing that vision to propel us forward into action and do all of these secret strategies I'm about to lay out for you to create more money, more revenue, more profitability inside of your biz. This conversation is actually a small excerpt from my current mastermind that I am running, where there are fifteen (15) incredible women, who are from all over the world. We are digging through some incredible breakthroughs.
But this conversation, in particular, I had to pull out for all of you because I know it is so imperative to the success and playing the long game in your business. So that you can truly move the needle once and for all. I know you're going to love this episode.
How to Get the Vision to Become Reality
Hey guys, so today is session two. We are going to go into how to do things to get the vision to become a reality. So why did we create that vision? And I know a lot of you have worked with me in the past and you're like, Stef we've already done vision work, or I've already done this.
But the thing is, if your vision is cotton candy, it doesn't matter to you enough to make you do “the things”. You’re going to get knocked off of the A-game of your journey because your vision doesn't have meaning for you. So, I wanted you guys to revisit that meaning, I wanted you to read it aloud, to invoke emotion in your heart of what your life really could become and probably will become, because we only looked a year out, right?
Here’s the thing. If you don't have a vision that matters to you, that's triggering you in a way to become truth in your life, then it will not propel you into the discipline of doing all the stuff to get there. We’re not going to show up and do the boring stuff that matters for nothing. We're going to make excuses as to why Netflix and chill sounds better, right?
We’re going to make excuses as to why I didn't have time today. But if something is intrinsically driving you and you feel that there's this mission on your heart and this different picture of what your life could become, you will be propelled into action. I truly, truly believe that.
And here's the thing, I can tell you guys all this stuff. Like if I was to ask you, you know, Sarah and Liz and Destiny, why did you guys join this mastermind? You maybe would tell me to learn how to DO stuff, to learn HOW to do a sale email funnel or to learn HOW to market on Pinterest. But ladies, if I give you all these frameworks, but if you don't have the joy behind the vision as a feeling, you're not going to do it anyway. Do you feel me on that? You guys have to be propelled by yourself.
I really want you to think about if your vision is strong enough to push you to move the needle.
How many of you feel that your vision is strong enough? Raise your hand. Do you feel that the vision you wrote is pushing you? (Raising their hands..) Okay, so most of you. Some of you were like, maybe not. I'm going to give you an example of how I got to a deeper meaning for mine in a minute, and that will help you guys.
But first, here are two truth bombs from the event that I went to. I'm so grateful that that event happened right before this call. First, 60% of your work time must be A-activity, it has to be moving the needle. Here’s the other truth bomb. 40% of what you guys are currently doing is probably a waste of your time, 40%!
If we take 10 hours a week four hours of that is probably crap that we need to get rid of. Isn't that great news? I love that news! We can open up 4 hours a week, you guys. I mean Amen to that! So much, I love it!
What is an A-activity?
Okay, so let's move on to what is A-activity? What moves the needle? This is stuff ladies, that is building your audience, period. It is building your audience. All of you are here because you have a mission to do something that will impact change, teach, inspire, motivate, right? All of you are trying to do something in your corner of the world that makes it a better place. That helps moms, help women that bring systems, it brings organization, that teaches her how to do something, that changes her life.
So, if we're not serving her, we're not doing our work well. So how can we do this? We can podcast, we can create content that serves. We can have a YouTube channel, we can blog, we can send her email love notes. How many of you got my love note yesterday? I got so many people that wrote me back and I'm so appreciative of that and I thought, if I hadn't taken 40 minutes of my day to transfer this energy that I am feeling from this event, I'm doing her a disservice. And it was proven that that was the right decision because so many people wrote me back and so many people in-boxed me and said, I needed that today.
And I could have just not done that and been like, well, I don't feel like it. I just feel like watching TV because I'm exhausted. I feel like unpacking because it stresses me out to have laundry all around me. Yeah right you guys know I'm drowning in laundry (haha), but the point is, it's my duty here on earth to change your lives. And so that to me is more important than Netflix and chill, 60% of the time, right?
Okay, so if it teaches or serves your audience, that's in the 60% category. If it builds your audience, that's in the 60% it makes your audience better. What did I not say? I did not say make pretty graphics; I did not say over-edit your podcast for 6 hours. Let me tell you guys a secret, sometimes I don't edit my podcast. Oh my Gosh! Sometimes you guys, I record my podcast with my phone.
There are podcast episodes that I have recorded while driving in the car, probably not the best idea because I'm hit with inspiration and I know that you deserve to hear it. And I don't have time to edit it because if it's going to transform your life, does it matter if I say, um, it doesn't matter. So, I want to give you guys permission to not worry about something being perfect. If it fits in that 60% do it okay and you put it out there.
I also did not say get on Instagram and make stories. I did not say get on Instagram and scroll. That stuff engages your audience, it doesn't teach or serve or build her, not today anyway. But it engages her, so we care about those things. But we don't care enough to make it be number one priority, does that make sense to you guys? Let me see who's with me. (Raising hands).
Okay, so let's move on. There are only two or three things, that you are going to do over and over again that fits this 60%. How great is that? We get to do less but do it better. We get to do less, more consistently. That is how you're going to explode your business. Because when we have a vision that matters to us, nothing can get in our way. After all, we want that vision so fiercely we're called to it, its mission work, or it's life transformation.
It's deep for you to be that, become that woman, become that person, become that mother, impact those lives. You will not let anything get in your way, and then when you're clear on what are the 60% things we need to do, game over, baby! Lola's working! There is no way you guys aren't going to transform your life. But here's the kicker, over time. You're like, yeah, Stef I want to do all of that, but I've been doing it for two months, it’s not working.
How many of you have said that stuff to me before? You’re like, but it's been 2 months. Guys, I've been an entrepreneur for 7 1/2 years. Imagine where you'll be if you're willing to do those two to three things, 60% of the time, over and over again every single week, for years. Do you think there's any chance that your vision doesn't come true, at least part of it? No way, right? Exactly! so we've got to do this. So, let me give you an example of making something have meaning. In my vision, which you guys heard, I talk about growing my podcast, right? That's a catalyst to my vision becoming a reality. Let's go deeper here, have you guys ever heard the “but why” exercise? How many of you have ever done that, where they're like, But why, but why? Okay, some of you have done that.
Here's what happened, so it's like, I need to grow my podcast. This is important for me to create my new reality why? Because podcast growth equals this mompreneur audience, this Christian mompreneur audience, and group of women. Why do I care? Because I want you guys to have your vision become a reality for you. Why? Because when you know that you can do it, you're going to talk about it. You're going to go impact all the women that you, each of you, each of you fifteen (15) women are meant to impact. What does that mean? That means we change; we start changing lives. People start seeing improvement and whatever it is that you teach, that's a small change that we were a part of. But now what? All those women that saw change are different, they're creating big change. Well now, Oh my gosh, we're part of world change. We're part of a generational ripple, which means my kids' realities are different because all of these moms are better.
You guys are joyful and fulfilled and fueled, and you are working your magic on this planet, and we're better moms and we're better wives. Holy smokes! We've just created a generation of kingdom soldiers for Jesus in our children. I'm going to cry, this is crazy. That's a revival, that is a revival for Jesus. Yeah, that’s a revival for who we are as moms. Is that meaning? So, you guys have to do that for you.
I want you guys to look at your why and when you break it down and you say, I want to grow my podcast. You guys don't want to grow your podcast because you care to get 10,000 downloads. Yes, we care, but why do we care? We care because we want to create change. We have work to do, sisters, yes! We have work to do here. And that's why we care, and when you have meaning like that, we MOVE. Are you guys willing to do that exercise for yourself?
Are you thinking big enough?
So now that we know the why, we know the meaning. Let’s use me as an example because I know you guys are visual like me. How do we do the activity that’s going to scale my podcast and ultimately turn into this incredible mission? There are only 2 to 3 things that I need to do in 60% of my work time. I just simply need to create content, that is number one, I need to just simply create contentThat means my podcast, my blogs, my little paragraph that goes with my podcast, email love notes once a week. Hopefully, maybe it's every other week. Captions that teach and inspire, which is really my blog, so I use the same content and I put it everywhere, that's service. That's 60% of my time okay?
Now, of that… 60% that I've identified, which is basically creating content, producing content, and teaching and inspiring you guys and helping you have change. What of that 60% can be outsourced? Oh my gosh. 50% of that! So, if the most important things to my growth are those, and I can outsource 50% what did I just do? Did I make my life a heck of a lot easier right? And you guys, I am an egomaniac, I am a control freak and if I can outsource, so can you. I want you guys to outsource before you can afford it. I want you to outsource, I want to think about what can I get rid of? What can I delegate? What can I automate?
40% is supporting the A-activity, this would be Instagram stories corresponding with my virtual assistant, research, my website update, funnels, freebies. None of that matters you guys, if we are not doing the 60% work, the service work. The service before sales, every single time. Now, those of you that are thinking, yeah, but I need money Stef, show me the money, like my husband's going to kill me. Like I need to make some money here. Money is the subsequent result; hear this put a star by this one you guys.
Money is the subsequent result of service, content, creating change for your avatar. If you do something for her, right? If Stacy comes and she listens to one of my podcasts, and she sees change in her life and business, isn't she more willing to invest in me because she trusts me, right? She's willing to take the courses with me, she's willing to come to be in my mastermind group. None of you, none of you came to work with me before you trusted me. There's not one of you that didn't listen to my show, right? There's not one of you that probably, most of you have worked with me on a private basis or taken a course from me or done something with me before.
If you guys are wanting more money, serve more.
You guys want to make more profit in your business, produce more content that changes her life. This is your number one priority, so I want to come up with a plan for each of you. And what we're going to do is in this plan, I'm going to gift you, me and you together are going to come up with what's your 60% what are you doing that will move the needle? But if you guys aren't willing to plan it out and do it, it won't matter.
So, let's go through an example of my activity and we're going to break into you. So, if I have 250,000 downloads as a goal for this year, and let me tell you something, a goal is simply a guideline. It is not the Holy Grail you guys, if I ended up at way short of that, okay. Okay. But that's a stretch, that's something I want to do this year, and if I hit it, I'm grateful, if I don't hit it, in God's timing. It's just a guideline for you to show up.
So how do I do this? Quality content on my podcast twice a week, fun, engaging, unique contests and giveaways. I got to be exciting. I’ve got to be different than what everybody else is doing. I want to comment back and DM every human being that cares enough about me to talk to me. Those of you that emailed me, I already emailed you, back didn't I? So that is in the 40% though. So, notice the difference, it's incredibly important. But it's not income, it's not content production. It's not actually touching my women to grow and scale, but it's serving her. So that's part of the important things I've got to do.
Bi-weekly or weekly emails, monthly roundup emails, like all of those things, are an A activity for me. AKAproducing content, publishing content, promoting content, which 50% of that is outsourced you guys, and I didn't do it day one. But the faster you are willing to get help, the faster you will grow. Whatever that means, maybe you just need more help with the kids so that you have more time.
Okay maybe you have $100 a month that's extra, well get a house cleaner so you can stop messing with that ish okay? You guys feel me? My dream does not include me doing all the things. And that's not today's message, but it's such an important message for all of you because most of you are solopreneurs and you're not asking for enough help.
Now, the last point, this was from Brendan (Burchard), this is not mine. But if you have a dream that matters, don't do it alone. How powerful is that you guys? If you have a dream that matters don’t do it alone.
I hope that from that small training you were really able to identify some of the meaning inside of your heart and inside of the kingdom work that you have been asked to do here.
I pray for you, I do, and I also hope that you were able to get clarity. Why things aren't working, may be why you're feeling stuck is because it's not deep enough for you, and that getting super deep and having a lot of clarity about where you're going. That is what makes you money and doing more and more service and solving for your Lola out there in the world, whoever she might be, that will, in turn, bring you business.
You guys have seen it happen here on my show. I give you full training episodes, full coaching, people pay hundreds and hundreds of dollars for coaching, and I'm giving it to you all for free. Why? Because you are able to see the value, you're able to implement, and once you see change, you come back for more. You trust me, right? You want to then work with me on a deeper level. And that's what I want for you, in your business.
So, take the time, listen to this episode again if needed, but do that work sisters. And again, if you are needing a breakthrough session, there are extremely limited please email us at firstname.lastname@example.org, ask for the coaching menu, let’s get you on the books. Let's get the breakthrough done so you can start doing the thing. So you can start creating and impacting change here because there is no reason you need to be in your way.
All right, sunshine, sending you off with a prayer for courage. I want you to know that you are braver than you think that you can tap into the Holy Spirit at any moment to gift you that ferocity that you need to keep going. To not worry about what everyone else is doing, thinking, feeling, but to focus on God's call for you and to embody the courage that he gifts us every day right there inside of our heart. And know that you are worthy of your greatest vision coming true, that you are worthy of your life having immense meaning here while you're on earth, and it's up to you and ultimately up to you and God to create that plan. But you got to take action on it, so I want you to have the courage to take the first step as always, love and light, Stef.
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