LIVE COACHING: Brand Creation, Choosing a Content Vessel, and Monetizing with Carmela Lieras

This live coaching session with Carmela Lieras is for YOU if you want to figure out how to niche-in, get your brand in line and uncover the content vessel that would be best for YOU. Also we go into how to build an audience and start monetizing your business.

Come be a fly on the wall.
Enjoy Lola.
​ XOXO.

Listen & Subscribe on iTunes!

Scroll Down Below Show Notes to Read The Full Episode Transcription Below!

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Did you know I am a PODCAST COACH? Yep! I help women launch podcasts.
I am also a MOMPRENEUR SUCCESS COACH. I help women figure out their calling, niche, and focus. Then monetize using courses or coaching!

If you are interested in podcasting, keep reading!

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But... maybe you're thinking... what equipment do I need? Which software do I use? How do I record and edit? Where can I save money vs. outsourcing? Should I do interviews and how do I find guests? And, can my podcast make me money? (Insert a huge YES!!!!)
​
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I launched my podcast in 2018 after searching for a way to scale my coaching business and grow my following in a faster, more authentic way. I decided on podcasting because I have kids (aka. video isn't my jam), and because audio is growing insanely fast and I saw an emerging trend. Last, because committing to a podcast was my way of showing up consistently and dedicating myself to my mission.

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COULD PODCASTING BE RIGHT FOR YOU?

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Show Notes:

Huge thank you to my amazing guest, Carmela Lieras​! You can connect with her on her Instagram and her Facebook page. 

Wanna do a coaching session with me?! From power-hour calls to monthly and annual packages, there's an option for you. Email us for the coaching menu at support@stefaniegass.com.

Launch your podcast with ease. Follow the PROVEN system for scaling to success! Join the dozens of women who have launched TOP 30 RANKED shows using my exact system inside of Podcast Pro University. JOIN now and you'll get FREE, life-time access to the membership community, too! Hurry, this offer won't last.

Thinking about podcasting? Learn EVERYTHING you need to know at my free Start a Podcast Training Page (https://startapodcast.gr8.com​)!
 
Snag my launch strategy + checklist at: podcastchecklist.gr8.com

Confused about what to do FIRST in your business? Download my Mompreneur Biz Blueprint and find out the exact order of operations to build your business. What to do, when: bizblueprint.gr8.com

All of my recommended programs & software can be found at stefaniegass.com/resources

FB Community: bit.ly/successsupportgroup

Instagram: @stefaniegass

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FULL TRANSCRIPT OF THIS EPISODE:
Carmela Live Coaching

Stefanie: Hey Lola, welcome to episode 152 of our podcast and I'm so excited because today we have a full live coaching session, super in-depth with Carmella, and we're going to be talking about brand creation, choosing a content vessel, and even monetizing. We really have that whole shebang, the full breakthrough call, here for you so that you can be a fly on the wall of figuring out what’s next, understanding how to create a brand that will scale, really getting clear on content, on visibility, on who your avatar is, on how you can grow and scale your brand in an authentic way, and then ultimately, how it will make you money, right? 

Because I think that's really the big question is yes, I'm doing something I love. Yes, I'm doing something that's in line with my calling and my gifting, but how do I make an actual profitable business out of this? So grab a pen and paper, grab your sparkly water, your coffee, or your wine, and let’s dig into this amazing coaching session with Carmela Lieras and you guys can get in touch with her on Instagram at Carmela_Lieras. L-I-E-R-A-S

Welcome back to the Mompreneur Mastermind Show where we choose to run insanely successful passive income businesses, that light us up while consuming iced coffee, braless and flawless and maybe breaking it down to some gangster rap while our kids aren't looking. Did we just become best friends? Yes, yes, we did. Hey, I'm Stefanie Gass, six-figure corporate exec turned top 1% network marketer turn podcaster. I believe when we let God light our path, we experience true miracles. Welcome sister let's get pumped up for today's show. 
 
Stefanie: Okay, so I got your note here, and let's start with what is your goal of this session?  Like we're done, what would be the win for you? 

Carmela: So, I think really just helping me, not so much with branding. I mean, I've struggled with branding in the past couple of years, I've really had a hard time figuring out who I want to focus my online coaching, like what my niche market or my Lola is, who my Lola is? Because I can go a couple of different directions based on where I've been myself, and also where my in-person clients training has been. It's like a totally different demographic and so, I've really struggled with that and I've had awesome business coaches before and they've tried to help me and I'm like, I just don't know where to go. I don't know where to start. I can go this way and this way and this way and it's like, it's just draining my energy, I don't know where to start.

But the thing is, I haven't started anything, no freebies, no, I've started a bunch of different products or freebies and I just always get stuck about halfway and I'm like, this isn't going to work, they're not going to like this, no one's going to read this. And so, then I just try to start over, the same thing keeps happening, it's like this endless cycle. So, I'd really like to kind of nail down and kind of go over who I've been working with, but also who I would also like to work with and somehow tie in also my network marketing business. Because it really does mesh well with either place, I can go, diet and nutrition macros, I'm doing that right now myself as well. So that's kind of where I'm trying to tie it all together and have just kind of had a hard time doing that. 

Stefanie: Yeah. Well, that's what I do. 
Carmela: Yeah, I know. 

Stefanie: I'm ready for you. Oh, I love it. Okay, so let's talk about what are you doing? What do you do? Give me that first and I see it in your notes but let me hear it from you.

Carmela: So right now, what I'm doing, well, I have a nine to five as well right now, just because I've got bills to pay. So, I'm working at my church. 
I'm working in the music and arts department, that's full time, 35 hours a week. 
Then, about 10 hours a week because that's all I have. I'm doing one on one training, personal training. That's where my degree background, CEU, like I've been doing that for like the last 10 years. I owned a gym for five years, my own gym and then when I had my daughter, it just got, I couldn't do it anymore. I was like, this is crazy, I can't work six days a week with a new-born, like it's just not going to happen. 

So, I sold my partnership back in 2016 and then just decided to just train on my own one-on-one, use someone else's gym, don't have to worry about that. So, this whole past three years since I've gone on my own, I've been like literally just training. It's like time for money, time for money, and it's just not working anymore. If I don't see a client, I'm not getting that extra income because I don't have any products. I don't have any online programs.


And it's like it's taking away time from my family, like I'm working now 45 hours a week because I know the nine to five isn't cutting it either, like in terms of salary. So, I've just had a really hard time putting something out there online that speaks to my clients, that I'm either currently training that demographic or that could be a totally different demographic than who I'm working with in person.

Stefanie: Okay, okay and talk to me about the network marketing, what is happening with that? 

Carmela: So, I've been with the same company for like, going on three years. I just signed up my first consultant in three years, I haven't had.

I know, like this past week I've just been in like fear mode and imposter syndrome mode, you know, like I literally just signed up my first person, one of my good friends this past week. And so, I'm getting some momentum now with that because I kind of see like, why not me? Like, why am I not doing this? I'm sitting on this amazing company that really how to, really emotional and like a health related. It just, it spoke to me during a time when I was going through a health scare and so that's why I joined.

And so, the mission of the company really speaks to what I also teach and what I also coach with my clients is there's always a better way. There's always something else out there to do, to take care of your health. You don't have to just stick to the status quo and, but I just haven't been shouting it off the rooftops like I should be.

Because I don't want it to become my brand. I don't want it to, and I've listened to your podcast and I'm like, you're so right. It doesn't have to; you don't want it to be a part of. 

Stefanie: You are not it.

Carmela: Yeah. If it goes away, then what else do I have?

Stefanie: So, what products or services are with your network marketing company? Is it shakes, health nutrition, supplements, all of the above?

Carmela: Oh no, it's just personal care beauty products, that's it.

Stefanie: Okay, okay, okay

Carmela: So it's safer products and it speaks to me because I had a cervical cancer scare back after my daughter was born and I, part of what I did to like take care of myself was I got rid of all these products that I thought were safe and they really weren't. And they were making me nauseous and they worked on my skin, but they weren't actually healthy. Like when I looked up the toxicity stuff, like it was just all bad and I was like, oh my gosh, I've been lied to for like the past 10 years. 

So yeah. So, I joined them for the mission of actually, better product testing, ingredient research, and like all that stuff.

Stefanie: Okay, okay, very good. We’ll get back to that. So that’s what you’re currently doing. Now, obviously you want to do a passive product, right? 

And you want to bring everything full circle. So, let's talk about out of those things, the job, the fitness training, the makeup. What's the thing that lights you up? You're like, forget about the company or the client, just you and your heart, Carmella. What are you like I'm obsessed with this, I want to do this every single day? If I didn't get paid for it, this is what I would want to do.

Carmela: I think where I had the most conversations with people about and the one that I could probably talk to people about the most is nutrition and diet. Yeah, and I just recently lost like 10 pounds through doing macros with a macro coach and I'm in her mentorship now to actually put that online and do my own macro program. And I'd like, I needed that because I had been carrying around like 20 pounds extra baby weight from like 2014 when daughter was born. And I'm like, I just lost 10 pounds I couldn't get off and I'm like, I've been in the trenches for so long in fitness, like I could not lose this weight, despite doing macros. 

Stefanie: Is that not every single girl?  Well, I had a baby in 2016, I still have baby weight and I’m like why? So that is a huge need, huge, number one.

Carmela: Yeah

Stefanie: And I saw your face light up when you talked about it, like crazy.\

Carmela: Yeah and I won $100 just from her contest because I had the best transformation and photos. And I was like, I thought she was just doing this for accountability, I sent in her in my photos and she goes, girl, you’re one of my winners, and she sent me $100. I was like, oh my gosh. 

Stefanie: That’s awesome!

Carmela: I even like, I wasn't even trying to win the money, I was just trying to do it for, to see if I could do it before I would coach other people and it was so easy for me. 

Stefanie: Oh my Gosh. I mean, imagine if you could bottle up that knowledge, which you totally can and say other women. So, let's talk about that for a second, who would be, let's say that you got to do your passion, nutrition and diet. Let's say it's macro coaching, who do you want to work with? If you could pick anyone in the world to work with, who do you want to work with? Is it a male, female? What type of person is it?

Carmela:  It would be a female definitely, only because out of all my clients, I only have one man right now, so all the rest are women. So, but the problem is, in my head, I could go with the moms because there's so many moms out there that, and like me, they get into that mindset of it's just what happens after you have a baby. I'm just going to have to live with it, like carrying around that extra weight, even if it's 10 pounds. That was my mindset, I'm like, my body's never going to be the same again. 

Stefanie: Mine is 10 pounds, so annoying.

Carmela: Yeah and so, I could go that route of like the moms that have, they haven't been able to lose that extra weight. 

And it's taken away your confidence, taking away like you wanting to get dressed up, because that was me for like the first two years. I didn't want to put on makeup, I don't want to get dressed up, I was in sweats all the time. My husband was like, Hun, you got to like, come on, put on some nice clothes for once. Because I was just hiding myself in like baggy clothes, you know?

Stefanie: Totally. 10 pounds is a lot. It doesn't sound like a lot, but for our confidence, and I think as women, we're such feelers and we get so emotionally tied to an outcome, like the scale or like the extra three inches we're carrying, it affects all different areas. And the beauty of that, if you did go mom, is that she's a feeler, right? And it's easier to market using feelings.

Than it is to a man who's a bodybuilder because you have to market to him using specifically results. But with women, marketing is so much easier because you can, everything you just said to me about couldn't get that weight off the last 10 pounds, the confidence that you felt, inside and out was all tied to just kind of knowing you could do it right?

Carmela: Yeah

Stefanie: Knowing that this last thing doesn't define you.

That is a beautiful thing. Now talk to me about why it wouldn't be the mom, is there any reason that it’s not?

Carmela: I think just because in my head who I'm more experienced with too, no granted, I'm a mom, so I have that experience too. But like who I've actually worked with are women like 45 till 65 range, like that's my current clientele and they're all struggling with their weight at like 10 to 15 pounds that they need to lose.

Stefanie: So, let's talk to the woman that has 10 to 15 pounds to lose. Like you're not going to be an obesity expert, right? You're not.

Carmela: Right, right. 

Stefanie: I don't even think you need to be an exercise expert. All of that can be bonuses and perks, but if you want to stick with diet and nutrition and macros. 

Carmela: Yeah. 

Stefanie: So, and the beauty of that too is you can do that all from home if you want to. 

Carmela: Yeah, I do. 

Stefanie: Yeah, okay. Well then there you go.

Carmela: Yeah

Stefanie: And so, speaking to the woman who is dealing with confidence issues, and she has 10 to 15 pounds to lose and how you're going to solve her problem is by providing her what? Reworking the macros with her to give her a simple right, simple, sustainable solution to weight loss that works for her. Like if we're going to simplify, let me simplify this weight loss process for you using macros, right? 

Carmela: Yeah. Yeah, because that's the thing, it's like when I'm working one on one with them, they want to talk nutrition. I'm like, we can't put these two together, we can't do an exercise and a nutrition session at the same time, like it has to be separate and I just haven't been able to separate it and really put together a comprehensive program for them, or even like a five day challenge to start with. But now that I'm going to be in this macro coaching program, it's just like I got to do it because it was such a game changer for me.

 And it was easy. It was so easy.

Stefanie: Isn't it how you’re positioned in the right place at the right time, so that you can learn what you have learned. So, I would see the brand laid out, you are the brand, okay? Carmela is the brand, so your name is your brand.
Do you have another name of your company?

Carmela: Yeah. And I like, it's basically Carmela Lieras Fitness and Performance. And that's, I have an LLC, but I want to change it or I just want to use Carmela Lieras Coaching or something, yeah.

Stefanie: What was it? Fitness and what? 

Carmela: Carmela Lieras Fitness and Performance, which it doesn't resonate with me anymore.

Stefanie: Okay, okay, okay.

Carmela: It was before, but not right now. 

Stefanie: Okay. So anyway, Carmela is the brand and I think we want to come up with a clear tagline, six words or less of like what your solution is that you offer, which we can do. And then underneath that brand, so you've got you, and we'll have that tagline that really, I think we want to speak to health and confidence would be the two things. Because under health you can still do personal training one-on-one. You can have a macro business that's all online, online coaching. Definitely want to have some type of passive products, like a membership group and you send out weekly new macro menus and you have three segments of peoples. Because if she's a woman, she's not going to be that different. You'll probably have three sets of macros that almost fit everyone right?

You could have something like that, that's like standardized, and then once you've done the assessment with them, they plug into one of them and you can have a weekly new menu that you send out. Or you just have an online course that's understanding macros, setting them up, and then maybe they get a one hour with you or something to like to refine it. I don’t know, we'll talk through that. That'll be the online business piece, which is diet and nutrition and then, the third component of this is confidence, which I think you can plug in Beauty counter, right?

Because speaking to this woman and she's losing the weight, she's feeling really good in her body again, she's understanding food, getting to know, like getting a better relationship with food, and you're giving her a solution, not just a diet, but like a lifestyle solution. You can also tell her, there's also this organic solution to make up and skincare that you don't know about, and that will help you feel even more confident, right?

Carmela: Yeah, totally.

Stefanie: So those are the three I would see, what do you think about that? 

Carmela: I think that's great actually, yeah. I didn't know why I never thought to put the whole confidence factor in there and realizing that that was part of my own struggle was confidence. And then interestingly enough, before I was a Beauty counter, I did Stella and Dot and I was like, well, maybe if I dress up jewelry and like put on more jewelry, it'll help me and it totally, that wasn't me. 

I never thought to throw that in there, even though that would be a pain point, be lack of confidence, right?

Stefanie: Exactly! I think that's the biggest reason why we want to lose the weight or just feeling self-conscious.

Carmela: Yup. 

Stefanie: You know, and even when I lose five pounds and I can tell it's just like that blow and it's because I'm eating healthier, I'm more energetic, I am like, I don't want to go to bed at eight o'clock cause I feel sluggish, like I just feel so good. 

And then it all links together like, oh wow, now I feel good about myself and I want to wear makeup again and I want to. I want to go on a date with my husband and all of the things are better in your life when you feel confident right? 

Carmela: Right. Yup.

Stefanie: I mean it’s so fun, you could totally play with this, like that healthy confidence coach. Because there could be more facets to you just teaching the macros, you could take a woman like, okay, Stefanie’s my client, you bring me in to you to work with you and there's all these options. Look, let's talk about why you're not feeling confident, is it to do just with your weight? Is it to do with your fitness? Because I can direct you there where we could have a 30-minute coaching session and I can help you decipher what fitness plan might be best virtually, right? 

Carmela: Right.

Stefanie: Three on the Enneagram. You should go do classes at the gym, right? You're not a person that's going to be successful working out by yourself at home like you can make. Or is it that you don't feel good about yourself and your weight? No problem, I can offer you, I've got this macro workshop where there's women in here and we work together, or I have a course for you, you can set up your macros. So, that’s an option.

Like a Health and Confidence coach.

Carmela: Yeah.

Stefanie:  And that would be really cool. I don't know how that sits with you or.

Or the brand is simply like, because I always bring it down to one sentence. I help women find confidence through health, but I don't really want to say beauty and like beauty products in your branding.

Carmela: Right

Stefanie: I help women rediscover confidence, rediscover their health and confidence, something like that. 

Carmela: Okay.

Stefanie: There's a couple of ways you can spin that, right? You can be I am a confidence coach or that healthy confidence coach. I like health and confidence coach and then, or I help women blank, right? And the beauty of saying women is you're being very clear with who you work with.

And like for me, the description of this whole thing, and then we'll get into a specific product you could create, and I won't remember this, and I say this every time, but it's recorded. I was trying to like trying to write it down and you'll be like, what did you say? Let me channel my brain for a second. So, it would be something like, do you find yourself hiding out frustrated with that last 10 to 15 pounds? Not feeling very sexy, not feeling like heading out to the gym, just wanting to Netflix and chill? I've totally been there; I had the baby weight for three or four years. Do we still call that baby weight? 

Carmela: Yeah, yeah.

Stefanie: Hi I’m Carmella and I’m that health and confidence coach. Let me help you rediscover your confidence as a woman by shedding that last 10 to 15 pounds and feeling beautiful both inside and out, I've got your solution, I'm going to simplify it for you, let's do this together, right? 

Carmela: Yeah. I love that. That was like, that was totally me for the last three years.

Stefanie: Right, and that's all of us.

Carmela: Yeah, yeah.

Stefanie: And so, we always just have to just put ourselves in the shoes of who we were, right, three years ago. And that's who we're talking to and those are the trigger words that you want to use in your marketing and in your podcasting, YouTube blogs

Carmela: Yeah.
Speaker:  Anything, all of the above. You're going to need something

Carmela: Yes, yeah

Stefanie: You know this and building that credibility in the online space. 

Carmela: Yeah, I know. And I'm like, I'm the person that's devoured all the trainings, all the podcasts, all that, whatever. You, Laura Kennedy, like all those, that’s all I listen to and I just don’t do anything.

Stefanie: I mean, I would totally say you should have a 15 to 20 minute once a week podcast. You could bring on a woman and do confidence health coaching with her on the air. You can explain macros, you can explain swapping, it’s about to be holiday season, how do we swap out this for that? How do we prepare a fridge? How do we prepare for the Halloween party? How do we handle when we do overindulge? What do we do to not spiral? 

Limitless content that you could be positioning yourself as that health and confidence coach for that woman. And that could take you, I mean, an hour and a half a week; if you were putting out a short mini episode once a week and then you point everything back to it. It just, that is where the leads come from. Just to add that to your plate, you are going to need some [inaudible 00:20:10]

Carmela: I know. Yeah

Stefanie: So anyway, so let's talk about then, we're good on branding you like this?

Carmela: Yeah

Stefanie Now, next phase, so, let's talk about a strategy for you. I mean obviously I think you want to either have probably a YouTube channel or a podcast, Carmela, that's once a week. Don't make it a thing like it doesn't mean you're busy, you're very busy today. 

Carmela: I know. I'm like, where do I have? Yeah, then in my head, I'm like, time, time, what am I going to do this? But the podcast could be done on the weekend, literally on a Saturday, if I had to.

Stefanie: I'm serious about an hour and a half an episode, because if you do a twenty-minute episode, and you know your stuff.

Carmela: Yeah. 

Stefanie: Don't make it fancy, you just sit behind the mic, get the content done. You don't even need to, I don't know, sometimes I don't even edit stuff, like when I do it on the phone for you guys, I just put, I'm like, whatever, they know who I am, it's fine. My dog would make a noise, and nobody cares. It's about the content, so don't worry about something being perfect, it just needs to get out there.

Carmela: Right.

Stefanie: You can then take that audio file or that podcast file and put it on YouTube, Instagram, you know how I do. You promote it everywhere else, and really you can really do that in an in an hour and a half per week. So that would be the content, the outreach. Then the next piece is how do we monetize that? So, let me ask you, I come to you and I'm like, okay I'm dealing with, I think the makeup is going to be like a second tier sale. 

Carmela: Right.

Stefanie: I don't think that you would bring that up right away, but I think for me to know you and you see, oh, she also talks about these organic products on her social media. You can put the products in the show too Carmela, by saying, this video is sponsored by Organic beauty products that I am flipping obsessed with. They make me feel so good about myself and, Hey, do you know what kind of toxic stuff is in your makeup? I bet you don't, let's fix that sister, right?

Carmela: Right.

Stefanie:  You could be promoting the makeup through your show as well. 

Carmela: Yeah. 

Stefanie: The woman that's going to come to you, like let's say it's me and I say, I have 10, 12 pounds left. I have 10 pounds actually, let's talk about me. I have 10 pounds left [unclear audio 00:22:15-00:22:17] and then I go to the black hole all weekend and gorge pizza and, and then I on Monday, start over. But I never lose the weight because I'm like, I guess I'm just here now, which I'm not really happy with just being here anymore. I'm like, ugh, like I just want it gone and it's not that I look bad, it's that I get the confidence piece, like I just want to be the healthiest I can be, and I know that this is not it, like there's a little bit more for me.

Carmela: Right

Stefanie: So, if I can do that, what would be the easiest bottled solution for me?

Carmela: I think we would have you start with a three to four week tracking and figure out where your calories need to be because you could be on any diet out there. But if you don't know how many calories your unique body needs to hit every day in order to lose weight, you can keep starting and stopping and starting and stopping the macro diet or any kind of diet, because it's just a way of eating. It's a way that you

Stefanie: It’s your lifestyle

Carmela: Your lifestyle. You can eat almost whatever you want. Now, granted there’s a 80, 20 rule we want to follow, but it makes shopping so much easier, it makes you know, even just meal prepping a little easier. Because you don't have to, you're not eating chicken and broccoli every day. You can make it fun and it's sustainable, I'm going to show you how I can actually get you started on the right track and it doesn't have to be a long-term thing.

Stefanie: So you have to work with me. You need what? Like an hour with me, to have me, okay Stefanie, you're going to do all of these tracking things, or can you do that automated? Can you say, this is what I need you to do in like an email or a pre-recorded video Carmela. Hey you guys, this is what you're, you're starting out with me. Let's say two weeks, could you get what you needed out of me even in a week? 

So, let's try to work through, I'm trying to figure out if this can become a course or if it has to be, have coaching involved. 

Carmela: Got you

Stefanie: So you have this video, you explain to me what you need me to track for one week, right? Then I would, what? Can I email it to you, or do we need to meet on a video for you to review it with me? 

Carmela: Yeah, no, you could actually export your daily, my fitness pal blogs to me. You can send them to me directly and then before all that, I would actually either walk you through how to calculate your daily caloric needs based on your age, your height, your current weight, or I can do that for you. It can kind of be, if you're not good with math, you may not, I mean, whatever, it's easy, right? It's like parentheses plus, plus, minus, minus. I could send you the formula and you can put your info in, or I can do it for you and send it to you. 

Stefanie: Okay, perfect. Okay, so I could submit back everything to you using fitness pal, then you would take that, and you would, from that work come up with a calorie plan for me, breaking out different macro categories for me, right? Could you have a video then explaining this is what your macros mean? Because let's say I knew nothing about nutrition.

Carmela: Right

Stefanie: This is what macros are, this is my fitness pal, this is how you're going to plug in your macros. This is a sample day of how that might look. And then maybe the next video was, this is the types of foods I want you to fill protein with. Type of foods I want you to fill fiber and fat and the carbs I want you to eat right?

Carmela: Right. Yeah, definitely. It's all video and I wouldn't necessarily give you your specific meal plan and say, I want you to eat an omelet and this for breakfast. I'm going to give you stuff to choose from, but I'm not going to actually sit there and say, this is what you're eating on day one and day two and day three. Because the way that I learned it was I could eat whatever I want as long as it fits my macros.

Stefanie: And hello, we’re women, I want to do that, I want that piece of pizza. You know what’s cool too, something that I don’t know if you want to infuse this or not, that I've loved, is we made Frito pies the other night. Well, everyone else had Fritos, but I used Petos, you know, Petos have you ever?

Carmela: Yeah, yeah, yeah.

Stefanie: They like taste exactly the same. It was like simple swaps that I've been making that have made a huge difference that I think that woman could feel that she's not missing out.

Carmela: Right

Stefanie: If you have that swap and that swap could be your freebie. If you had like a swap worksheet, right? Like how to eat your favorite foods, how to still eat your favorite foods with a healthy swap, with these simple healthy swaps.

Carmela: Okay.

Stefanie: Anyways, that’s just something that I would want.

Carmela: That’s a good one

Stefanie: And, you know pizza, like they have cauliflower and gluten free healthy versions that still tastes really great. But I just need, pretend I'm eating, I like to have to have pizza period, like it's just a thing.

Carmela: Yeah, me too. Pizza and ice-cream

Stefanie: Yeah Hello! Anyways, so I think that would be a freebie for this woman because we know she’s like us, she wants ice cream and pizza.

Back to the planning. I think most, so far, we are 95% online course. The only piece is you taking their upload, revising it and emailing that back to them and then continuing with the course. So then now, well, is there anything else in there? Obviously, we need accountability.

Carmela: A Facebook group?

Stefanie: That’s free to people that buy the course.

Carmela: Right, yes

Stefanie:  And I think you could go live in there. Why don't you go live for 30 minutes? You know, you could do an hour a month or maybe like 15 minutes once a week and just answer questions for now, until the group gets big enough that the people start answering each other, which is amazing.

Carmela: Right, yeah.

Stefanie: All your videos are in there as free bonus value.

Carmela: Yeah. Yeah, that's what I do now with my macro coach. She has a free group and we just feed off of each other and ask questions and answer questions, you know? So that's what I was already thinking that, and this is kind of going, well, this is going back to, that when we were talking, you said, you know, what do I do? Can that still speak to the woman that's older, 45, 50 plus?

Yeah, because that's just who I've been working with and I just feel like I know their language. I know what they're always complaining about and a lot of them have, let's say depressed. I probably have a handful of people that are seeing therapists and depressed and like, but a lot of it has to do with their weight and it has to do with like them getting old.

Stefanie: I think Carmela big piece of you being really successful with this too, is yes, we're going to give them this training piece. But in the accountability group and maybe even in the course, you need to have a whole thing on mindset because you're not going to be successful in your nutrition, unless you have the right mindset and decided about becoming healthier. It's not about weight and the scale, it's about your health and your mental state.

Carmela: Right

Stefanie: And the way that you feel is directly related to mental health in some cases. And the food you're putting in your body, eating processed foods and stuff, that directly affects your mood and like, I think if you get them through that mental shift and then plug them into a group of people, a group of women where it's a safe place, they can ask their questions every week. You should have like maybe check in, like how are you guys feeling so far? What’s your favorite meal from today? And that way people are like recipe building with each other cause they're going to have similar goals and being in this community of empowered women that are on this confidence journey with you.

Carmela:  Yeah, it's pretty crazy because I think in the last week I've just been like, man, there's so many women out there, myself included, that are just struggling with confidence. And whether they're, they've been there for a long time where they're really starting to like to show those signs and symptoms of like just not being happy and just every time I'm like, how are you doing? They're like, oh I'm okay and I'm like, oh my gosh, where are you getting your joy from? It's just, it hurts my heart because there's so many out there that, the ones I'm training to that are just, they're so broken. 

And a lot of them are nonbelievers, and that's where I'm called to be working with them. And I've tried planting seeds and I've tried like inviting them and that's another part of it that we could even go off on. But that's needed too, that's their confidence factor.

Stefanie: That's the beauty of you, if you do the podcast Carmela, is that yes, you have a solution for people. But because they start to love you, they're going to listen to all the things in the show and so, you can have little snippets of God or your experience or testimonies of finding fulfilment through other things other than food and stuff of this world. You could have guests on that talk about certain things that you want to plant the seed on, and because they're part of your program with you, they're going to listen to your show.

Carmela: Right

Stefanie: And you're going to impact them in some way and if you’re speaking to confidence, anything that fits, fills that for her, it goes. And that means mindset and you can talk about spirituality if you want.

Carmela: Okay

Stefanie: You get to define the woman that you're bringing in. You don't want to come so hard with spirituality because you know a lot of the people you're helping are not yet.

Carmela: Yeah

Stefanie: Religious or a believer of any kind.

Carmela: Right

Stefanie:  You can talk about faith like lightly. I think you're be able to maybe plant those seeds and impact them a bit. You just never know, you never know, you know, impact someone.

Carmela: Right. No that's great. 

Stefanie: So, we have the brand. You still have, I think for sure right now you still have the personal training piece. So, for the course specifically, does that, I mean it feels really good to me because that's 90% passive product. All I see you doing with them is taking that input and you are going to have to revise that and then you can give it back and I would give them an option to add. Let's say this course, if you're taking them through the discovery, you're reworking the plan, then you're doing a whole macro training. You need to have a fitness pal or whatever your app is that you're going to use training, explanations of the food choices, the choices that you are going to give them. 

Maybe like, for maybe some meal ideas or like something like that, that’s tangible. Because not everybody's, oh, I know how to cook with this stuff, so I think anything you have that's a resource for them to like to be more successful with their cooking, grocery list or a grocery template. And then have the accountability, the group you can have every week. So, to get them to talk and be in there and then you're going live in there. What would you pay for that?
Carmela: I already know what I did pay for it, let’s see.

Stefanie: What you pay for it?

Carmela: Yeah, it was like a 6 week and it was $400.

Stefanie: Okay. 

Carmela: So 397 basically, which is exactly what I put in my head, was like a six week. I don’t know Yeah. I actually think six weeks is enough. 

Stefanie: Same

Carmela: Even four to five almost because the last two weeks I was kind of like, okay, I'm ready to send in my final photos and all that. But six weeks was, longer than that would've been really hard. 

Stefanie: Yeah, and you're really preparing them, like you're giving them all the tools to be successful, and then they go beyond the group to continue. And the bigger the group gets, the better because it's just more accountability and social proof that it's working and you're still popping in there answering, going live. I love 397, I feel like that’s not a huge ask, I would do a payment plan as well Carmella. And I just use changeable, you know, to get lowest plan and have, yes, buy it upfront or you can do like a two payment plan and it's a little bit more expensive if they do the payment plan. 

Carmela: Right. Yeah. Like 15% or so, you think?

Stefanie: Yeah and then, the third component is, do you want to add an hour of private coaching with me or a 30 minute macro session with me? And then let them do like a whatever you think your value is per hour and just step into that and be like, I'm going to do $97 for a macro strategy session add on if you want that, or whatever it is.

Carmela: Yeah. I was thinking to do like a VIP upgrade because some people would probably prefer group coaching or doing it on their own. And some people were like, no, I need you to like hold my hand for the first six weeks and then you can let me go. But yeah, kind of figuring that out too, yeah. 

Stefanie: And so, with the one you took, was she doing everything live? Because I think you can totally automate this as far as like all those videos can be just a course that you can drip every week. 

Carmela: Yeah, she had a portal where we can log in and watch, because this is like maybe her third go round of it and then she would do a one like Facebook live every week for six weeks. And then we had a Facebook group to go with that and she would do like daily check-ins and all that and yeah, it worked really well. We can always ask questions. 

Stefanie: Yeah. So, it's like a similar model to that and I think the other piece, that you can really create a differentiation for yourself though, is if you talk a lot about the confidence and mindset piece. Because I think that is maybe even 50% of the battle.

Carmela: And habits, that’s the other one I’ve been studying a lot more, is habits, yeah. 

Stefanie: Because many of those, you can add in there Carmela, like they don’t need to be big, like maybe it’s a three-minute video on that piece. Or it’s a bonus, bonus video on habit breaking, great, it’s an upsell, you know?
Carmela: Or, here’s my favorite habit books on Amazon.
Stefanie: And use an affiliate link, use an affiliate link to sell your books.
Carmela: I know, Yeah, I’m already thinking about that.
Stefanie: Yeah.
Carmela:  So that's something, I've like done all the like homework, but I'm like, I just need to do it and put it into place. 
Stefanie: So, what other questions do you have on the course piece? 
Carmela: I guess leading into launching or selling that, would be to do like a webinar, like a free webinar or free challenge or something to like drive people to look at what I'm actually selling. Look at what the product is. 
Stefanie: How would that look if it was like a three day? What if it was like a free 3 day challenge on Facebook? What would that look like? 
Carmela: I don't know. 
Stefanie: Okay. Maybe it would be if you had like, the only reason I think you could do either you could do webinars fine. But if you get me on a webinar to watch you talk about macros and weight loss versus get me in a challenge group and have me participate and see like the group aspect of it and maybe even funnel me into, I don’t know, I was thinking to say the group. But there may be so many things in there that are proprietary to the course, you may not want to have them in there. Anyway, so, if you had me in there doing okay, guys, like there are three pieces to your success, right? There is mindset, there are actually what you put in your mouth, your habits, and your macros and your nutrition.
Carmela: Yeah
Stefanie: It's the actual stuff that makes up your diet and then the third component. Let's say it's and you know this better than me, like maybe that's exercise or maybe that, maybe you have mindset and confidence as one day. And then you have the macros and the nutritionist day two and then day three is maybe exercise and wellness.
Carmela: Right
Stefanie: Just throughout the day, you have tips, you have maybe a couple of pre-recorded videos that you just upload that's like who you are. Here's our lesson for confidence building today, everybody has a challenge they put in. Day two, here's your macro lesson, pre-recorded video or live the first time or first couple of times, and then day three, dah, dah, dah, dah. And then on day three, do a live, let them ask questions and then upsell them into the course.
Carmela: Yeah, right and the course has to be created by then.
Stefanie: Yes. For now though, what you need to do is get them on the wait, sell them the course, get them on the wait list for the course. Say, I'm creating it right now, you guys can be on the wait list, you're going to get early bird pricing for completing the five-day challenge. You can even have them pay for it early if you want, I've sold stuff before it was ever created. 
Carmela: Yeah. Then I have to get it done, yeah. You got to do it now.
Stefanie: So that would be, if it was me, as a consumer, I think you should do both and see what works best for conversion. Do a couple of, and I can't, I don't have the attention span for five and seven days, like three days is enough to sell me. I like that and then maybe doing two webinars and see which one converts better and.
Carmela: Yeah.
Stefanie: Right, because you just don't know, for your woman, which one's going to be the best fit for her. Well, maybe they both convert great and you want to automate it and you go to the webinar, that's cool, but toy with that and see how you want to funnel people in.
Carmela: Okay.
Stefanie: And then, I would do, maybe do like two weeks at 297 to get like, you could do open close cart every quarter. You could just have it be a big launch for two weeks or you can have it be every time you run a three day challenge.
Carmela: Yeah.
Stefanie: You guys have three days to buy it at 297, like push them with the urgency to get in now and they don't know you're running a three day challenge every week.
Carmela: Right.
Stefanie: Or maybe they do, they don't care, that's not the point. The point is they want to save 100 bucks
Carmela: Right, like, yeah, that's good. I like that. 
Stefanie: Yeah. Okay, so that might be how I would funnel, and then you need some basics, you need an email list. 
Carmela: Yeah. My email list has like 50 people on it basically 
Stefanie: You have a list.
Carmela: Haven't grown it.
Stefanie: That’s okay.
Carmela: Because I haven't known really what to talk about when I start. When I talk about exercise and pain and like rehab stuff and like, it just doesn't flow as easy as like nutrition does. And like the things people say about nutrition and diet culture, like all that is so easy for me because I hear it all the time, wherever I go.
Stefanie: Yeah, perfect.
Carmela:  No sugar, no this, no that and I’m like oh, so, anyway, that just comes easy to me now.
Stefanie: Well then there you go, that's a huge sign for you that that's where you need to pivot. But the beauty of the exercise is it just, you are even more of an expert in your space because you have all of that background. So don't be shy with sharing that, like, hello, I've owned a gym I've been in this space for a decade. Like I know my stuff when it comes to fitness, wellness, and health and position yourself and then say, but I'm a mom and I struggle with that same 10 to 15 pounds for years, until recently. It was in the macro shift you guys, the macros. How simple is this, let me help you right?
Carmela: You know what's crazy is if you look at my Instagram feed, look, there's like hardly any pictures of me because I didn't want to put myself out there. 
Stefanie: You have to say that.
Carmela: I did not want to show myself. I was, Nope, didn't want to be on camera, I still don't, but like, it was more like, now I'm like, all right, I got to start taking more pictures because I feel better and you know. But like in my whole feed last two years, has been my daughter and my husband, coffee or like, you know, everything but me.
Stefanie: That’s how people, that’s how she’s feeling now. So that’s what you’re going to put out there and promote and talk about. So for order of operations, I think, sorry, but you need to have a podcast or something where you're out there starting to spread your knowledge. Even if you don't want to set all that up right now, just do like a pre-recorded video that you put on Facebook and YouTube. If you like, a podcast is a big commitment, you can grow into that, but you want to position yourself like ASAP. Right? 
Carmela: Right. 
Stefanie: So that's step one, step two is a freebie that's going to get, that you're going to start to market that brings people into the list, right? 
Carmela: Okay. Yeah.
Stefanie: And this is where I would do the challenge for free, and you can start doing that right away and funneling people into the email list and get them on a wait list for the course. Don't be afraid to talk about the course in that third day, right?
Carmela: Okay.
Stefanie: Tell them, I'm creating it now. It's not done, but you guys can be the pilot people like, let's do this together. Or you can take a couple of them on this private coaching in the meantime to get, to practice, you know? 
Carmela: Right, okay.
Stefanie: That's what I would do and then maybe another simple freebie that you're testing, like that food swap lists. 
Carmela: Okay. 
Stefanie: You know, you could also have something like five hacks you don't know are affecting your weight. Or like five things that are hurting your health that you don't know about and you know, one of those things could be the makeup that you're plugging your makeup products in. So maybe those two things, roll with that for like 30 days. 
Carmela: Okay.
Stefanie: And you're monetizing, or not monetizing, but you're plugging that into that free video or the podcast, right? 
Carmela: Yeah.
Stefanie: That's how you're going and your Instagram, because you have a following there in your stories that way you can start capture people for that first challenge group. Have them add a friend, do a giveaway of some kind, like maybe they get a 10 minute with you, if they added five people to the challenge group or something.
Carmela: Yeah, yeah, that could work.
Stefanie: Then the next step, while you're doing all of that, you've got to create the course. 
Carmela: Yeah.
Stefanie: Literally, I record them on Zoom. I have a PowerPoint up, I don't even show my face for most of my videos, I do in the intro. But it's me training them simple is best, shorter videos and then breaking them up, especially for the woman with, like us with A.D.D and a child and coffee she forgot about in the microwave. Like short and sweet, maybe just audio also as an option and you can do all of that through Zoom for free.
Carmela: Okay, good. Cool.
Stefanie: A checklist for her, like we talked about maybe some grocery lists, some bonus stuff. And I've already talked about what to put in the course. You'll have to re-watch, re-watch like twice because there's so many things you'll be like, oh, I didn't hear that the first time. 
Carmela: Right, right
Stefanie: So, you'll have all of that in there. Third thing is, set up the Facebook group and then you want to have maybe three or four people do it for free for you. 
Carmela: okay
Stefanie: That way, you can get video testimonies, written testimonies, get social proof, get photos of her. And so, even as you're building it, she's taking module one. I just finished module one, get in there and do it. I just finished module two, get in there and do it, so by the time you're ready to launch you have all of this stuff you can use for marketing. 
Carmela: Yeah, so like beta testing, I was thinking to do that at a super discounted rate, but you think I should do it for free.
Stefanie: Do it for either, I've done free when I was new and I didn't have enough people and then now I do it half off at this level. Because I know there'll be people that don't want to pay for it still. So that's totally up to you and if there’s no one buying it at half off, great. Well, I know you need this and if you promise, the only thing about having them pay that's a perk is they're actually going to do it.
Carmela: Right.
Stefanie: If you can get them to do half for you, I think that’s great.
Carmela: Okay. Now they're testing out, not the challenge cause that's free anyway. They're testing out the modules of the course. 
Stefanie: Testing out like when they fill out the fit pal and they send it to you, does it work? Does that system work? Are you able to get it? Do they understand it when they get it back? Like, because you're going to have to tweak as you go, which is fine. It’s not going to be perfect and you're not going to know all the answers before you launch. 
Carmela: Got it. Yeah. Okay. Yeah, that makes sense.
Stefanie: Which is uncomfortable.
Carmela: I know
Stefanie: Okay and then, the last thing is launch, and for that, the beauty is, let's say it's 60 days from now, you can totally get a course done in 60 days from now. It's not going to be perfect, and I don't want it to be perfect, but you're going to have, hopefully. maybe five three-day challenges under your belt, maybe 20 people that are on your wait list that you can launch to. Give them 100 bucks off to be the first people in exchange for videos and testimonies always.
Carmela: Right, right.
Stefanie: And you get the launch, when everybody’s ready to lose weight in January, early February.
Carmela: Yeah, yeah. Love it.
Stefanie: Yeah.
Carmela: Yeah, that’s what I was thinking, I'm like, it's actually a good time to start working on it with the new year. Because we know everyone's going to be in the gym on January 2nd.
Stefanie: Oh my gosh, 100%, so that's what I would do.
Carmela: It's awesome!
Stefanie:  I'm excited for you. 
Carmela: Me too, me too. This was great.
Stefanie: I hope you have the direction. So, I've given you all of the how, and now it's your responsibility to do the thing, right?
Carmela: Yes.
Stefanie: And so, I would love to hear a commitment from you of when you're going to get this thing launched. 
Carmela: What are we in? It's about to be Halloween tomorrow, okay, so.
Stefanie: You have November, December, which are such great work months, because like I feel like.
Carmela: Yeah.
Stefanie: You get time off work and like everything's kind of chill. At least for me, I don't know.
Carmela: Yeah, I think at the latest, like February 1st 
Stefanie: Okay. So put a February 1st date, you are launching your course February 1st.
Carmela: Got it.
Stefanie:  We didn't talk about like course name. That's like digging into the core specifics, it's probably a whole other session but.
Carmela: Yeah, yeah.
Stefanie: Roadmap. I like the words, we have a couple of minutes, so we'll try to come up with it. Roadmap, strategy.
Carmela: Blueprint.
Stefanie: Blueprint, yeah. It’s almost like, I don't want to say weight loss, confidently healthy, your simplified blueprint to losing the last 15 pounds. Something like that, right, because we’re simplifying the blueprint, we're talking about, she's confidently healthy. You're going to have mindset in there, you're going to have the habit breaking along with it, and then I think your sales page really goes into, remember the feeling side of it all and all of that. And then explaining a huge piece of it for me would be, you get the group, you get me going live to answer questions. You're not at this alone, I'm going to teach you how in a simplified way, and then we're going to ensure success together ongoing. Right? 
Carmela: Yeah, yeah
Stefanie: Something like that.
Carmela: Okay. Cool. I love that, Confidently Healthy, yeah.  Thank you so much. 
Stefanie: Oh, you're so welcome.
I hope you loved that coaching episode with Carmela, and we're able to think about how the questions that I asked her could be applicable to you and your business, and also to really put yourself in her shoes, when you think of your own brand and avatar and messaging and do the homework to get super clear. Because once you get super clear with who you're serving with your brand, you are then able to start solutions into the world, which in turn creates trust and organic marketing that will scale and then making money, which is all amazing, also amazing.
So, I hope you love this episode, just want to leave you with a quick prayer for encouragement. I pray that you are lifted up. You are lit up today, that you are smiling and happy and that God pours down his blessings, favor, courage, and confidence into your heart, and you feel inspired to go into the world and conquer all the things. Sister friend, I'm here with you and sending you a huge virtual hug. I'll see you soon. 
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As always, love and light, Stef,