How do I make money when I am just starting out in my business? Should I create a course, or a membership group?? OR... could I coach?! Which comes first?
This episode is for YOU if you want to start making money TODAY with a very small, niche audience! Coaching is the #1 way you can help your avatar learn what you know, create a baseline for a future course, and do in-depth market research. Coaching is something every single online entrepreneur should consider!
This episode gives you my ENTIRE coaching strategy. If you want to become or fine-tune a coaching business, this show is a must.
Enjoy Lola. XOXO. Oh, and HAPPY NEW YEAR BABE. Let's get it.
Full transcription available at the bottom of this blog post.
Confused about what to do FIRST in your business? Overwhelmed with the endless to-do list?
Download my Mompreneur Biz Blueprint and find out the exact order of operations to build your online business.
What to do, when. Made simple.
Did you know I am a PODCAST COACH? Yep! I help women launch podcasts.
I am also a MOMPRENEUR SUCCESS COACH. I help women figure out their calling, niche, and focus. Then monetize using courses or coaching!
If you are interested in podcasting, keep reading!
A podcast is such an amazing way to grow your audience and build a brand. It helps you share your voice, pour into your niche, and build trust. Did you know audio consumption is growing by over 30% each year? People are craving audio like never before and this is YOUR opportunity to secure your spot in a massive emerging market... podcasting.
But... maybe you're thinking... what equipment do I need? Which software do I use? How do I record and edit? Where can I save money vs. outsourcing? Should I do interviews and how do I find guests? And, can my podcast make me money? (Insert a huge YES!!!!)
I'm here to help you answer all of those questions, and so much more.
I put together a page FULL OF FREE PODCAST TRAINING for you. Completely free. No registration nessessary. I mean, who else is tired of webinars?! Haha!
I have a full training video there on how to start a podcast in 10 steps and lots of LIVE podcast training and Q&A from my students. I even share EXACTLY HOW I hit #54 in the Entrepreneurship Category and over 60K downloads in the first 12 months without ONE DOLLAR of paid traffic.
I've also included 10 tactical steps to starting a podcast that will scale so you can walk away from this training with implementation.
(And, P.S. all of this is 100% FREEEEEE)!!!!!
I launched my podcast in 2018 after searching for a way to scale my coaching business and grow my following in a faster, more authentic way. I decided on podcasting because I have kids (aka. video isn't my jam), and because audio is growing insanely fast and I saw an emerging trend. Last, because committing to a podcast was my way of showing up consistently and dedicating myself to my mission.
What has podcasting done for my business? Well, my podcast grew my revenue by over 98%! My community has grown by thousands and it has allowed me to touch more people than I ever could have imagined.
I have now helped MANY other women (just like YOU) launch top rated podcasts. Many of them have ranked in the top #30 because of my effective launch strategy! If you want to have a show that STANDS out and grows your business, brand, and mission here on Earth - come check out my proven program.
Wanna do a coaching session with me?! From power-hour calls to monthly and annual packages, there's an option for you. Email us for the coaching menu at email@example.com.
Launch your podcast with ease. Follow the PROVEN system for scaling to success! Join the dozens of women who have launched TOP 30 RANKED shows using my exact system inside of Podcast Pro University. JOIN now and you'll get FREE, life-time access to the membership community, too! Hurry, this offer expires soon.
Thinking about podcasting? Learn EVERYTHING you need to know at my free Start a Podcast Training Page (https://startapodcast.gr8.com)! Or, Snag my launch strategy + checklist at podcastchecklist.gr8.com
Confused about what to do FIRST in your business? Download my Mompreneur Biz Blueprint and find out the exact order of operations to build your business. What to do, when: bizblueprint.gr8.com
All of my recommended programs & software can be found at stefaniegass.com/resources
FB Community: bit.ly/successsupportgroup
FULL EPISODE TRANSCRIPTION:
Hey, Hey, today, we are going to talk about how you can make money really quickly and also do market research and also hone in on your craft and also get the meat for a passive income product that you can build in the future. All one simple solution. Welcome to coaching my friend, excited to dig into Welcome back to The Mompreneur Mastermind Show, where we choose to run insanely successful, passive income businesses that light us up while consuming iced coffee, braless and flawless, and maybe breaking it down to some gangster rap while our kids aren't looking. Did we just become best friends? Yes. Yes we did. Hey, I'm Stephanie gas. Six figure corporate exec turned top 1%. Network marketer, turn podcasters. I believe when we let God line our path, we experienced true miracles. Welcome sister. Let's get pumped up for today. Yeah.
Speaking of coaching, before we talk about if coaching is right for you and how to get started with coaching, I'm a coach. Hey, isn't that crazy? I help women. You guys know this, just like you get out of their own head, figure out their niche, figure out their branding, come up with the branding plan, the tagline, the promise, the SEO and the content strategy. If you need me to help you do that, let's jam. Okay. I also help women map out courses and start coaching businesses, hone in on their craft, breakthrough, whatever the thing is, that's hanging over them. If you're a little mompreneur heart is struggling with it, I can probably help you. Okay? Cause I've been there. So if you want to grab a strategy or breakthrough session or become one of my monthly accountability sisters, once a month, we meet, I help go through the questions that you have for the month.
We're constantly growing and scaling. You have accountability. Get from idea through the actual process of growing of having someone hold your hand. So highly recommended for those of you that are past brand creation. But now you're in it. You're like, Oh, snap. Now what? Now? What Stef, I got you booboo. Head over to your email and shoot us one firstname.lastname@example.org. All right. Let's start with is coaching right for you and what is coaching? So let's start with that. Coaching is simply helping other people do what you have already done in the past and that you guys is it. I think people overcomplicate it. They're like, Oh, I could never be a coach or a strategist or a mentor. I'm not qualified. Like what qualifications do you need to have a conversation with someone else and show them what you know, how to do or help them with something.
You know how to help them with there's no fancy qualification for that. It's just you sitting down probably behind zoom, which you can do for free on your computer. You can share your screen if necessary and helping another human do something you're good at that's it. Whether you want to call that a coach or a strategist insert your favorite word here. So is it right for you? Absolutely. Like I think this is not just right for people that are in the online entrepreneurial space, but I actually think it's a must. Even if it's for a short amount of time, here's why coaching is a way for you to start profiting in your business immediately. You don't need to create a course yet. You don't need to pay for the evergreen sales webinar. You don't need to set up the email funnel yet. You don't need to spend thousands of dollars on ads to be, to start automating your process.
You just need to get to know your avatar. You need to understand what your audience really needs. There is a huge difference between what your audience needs and what you think they need or what you want to create, because this isn't about you. I know, I know it's weird, right? We're called to do something. We're given this passion to go create, to go speak about something, but yet it's not about us. So weird, so weird, but it's not. It's about the listener. It's about the person you are helping. If you're a wellness and health coach, you're helping other people live healthy, have energy, find confidence, love their body. Rock that you know, rock that bikini this summer Bay, like maybe you're a business coach and you help people create the backend of their business. Create an LLC, understand taxes, how to set up the back office stuff like outlook and blah, blah, blah.
Maybe you're an email funnel coach and you help people set up an email system, create a funnel to help them cultivate relationships with their new leads. Anything that you do within this online world, this space can become better by intimately understanding your listener reader, customer, student, et cetera. Okay? So I think even if you do it as a short term play and you say, okay, for six months, I'm going to take clients and I'm going to coach or mentor them in what my skill set is wonderful. This allows you to practice your craft. This allows you to get more comfortable working with people in an online capacity. This allows you to charge really a premium for your time. This also allows you to make money immediately without any overhead. This also allows you to fine tune what your customer needs. This allows you to get market research behind what you think they need.
And finally, this allows you to get the meat, get the content for what you can create as a system, as a passive product down the road. Here's an example. I wouldn't have known ladies that I should create a podcast course. If I wasn't coaching, I was taking clients on the side and I was like, Oh, coaching is just like a, like, I'll just one off with people. Just make some extra cash. It courses are where it's at. Well, yes, courses are where it's at. Once you have a big established audience, that's going to buy from you. When you have a podcast, that's funneling people into the courses. When you have a solution that is proven the market research, the social proof is already there. Then you have the meat for a course. So I was taking clients and all of a sudden, every week someone would ask me, Hey, stopped.
So how do you create the brand for like a podcast? What would it be called? What would my tagline be? How do you create a podcast? Hey, can I just hire you to like set up my podcast for me? How do you get people to stay on the show? How do you get listener retention? How do you grow? How can I funnel people from my podcast to my course? And like every client I was getting was asking me, huh? I grow an audience, which the answer is podcasting. How do I podcast? Okay, can you set it up for me? I don't understand the tech. And how do I funnel leads from that podcast into something else? Like a course, et cetera. I'm like, well, hot, dang. I've answered this. Now 10 times, I see a recurring problem in my market. I've answered it in a systematic way over and over and over again.
I'm really comfortable with the results that these clients are getting. I now have the super, super clear layout of what a course would be. And podcast per university was born. Now 60% of the people that come to me for coaching simply need to start a show and they can take the course. So I'm able to lessen my time for money load in coaching clients and funnel them into a systemized product that I created based on a need that my coaching clients had feel. That my question to you is what can you begin to teach in your niche, in your thing, in your realm? And you don't have to have one thing either. I think you can start by saying, Hey guys, like I'm a macro coach. I'm a macro mentor. If you want to jam with me for 30 minutes, let's get together over zoom.
I'll help you map out your macros. And then I'll give you a plan for the night, two weeks of what you can eat. You can charge whatever you would charge at a job. So if you work somewhere today and you make $35 an hour, you can say, Hey, 37. Cause we roll in sevens over here, 37 bucks an hour. Let's do some macro planning. That's a beautiful place to start. You're making the money you're worth in the job market, but you're doing it so that you can build your passion. So you can start to step into the calling work that you're trying to grow. You don't need anything fancy to do it either guys. And you start to take these clients on, okay? And let the client lead the way. Let the client lead the way and start to notice what's coming through in these question sessions.
And let's take another example. Let's say that you are a productivity mentor. You teach productivity for the moms. Okay? how to be more productive in daily planning, how to be more productive in your email system, how to color code your meal, planning for your kids so that you can meal prep in a, in a more simple manner. Like you're doing all of these things. You can throw it out there on your podcast, on your Instagram, on your YouTube channel, wherever you hang out and you do your free content thing. Cause that's first people, you can't coach until you have a free content vessel, like a podcast or some type of video thing in the world. That is number one. This is not for someone that's like, I'm just showing up in the interwebs. Yes, I coach. Hey, like people don't know how to trust you.
They're not gonna, they're not going to hire you yet. Do the free thing. First solve, solve, solve South, South and PA. Yes guys. If you're loving all these productivity tips, did you know that I do productivity sessions? I do productivity coaching. Let's hop on. We can talk for 45 minutes or however long you want to do. I recommend 30 minutes to get comfortable at first. Then you can extend two hour long coaching sessions. If you see the need for your avatar, Hey, we can jam for 30 minutes. I will help you with one specific productivity related topic. Come to the session with your number. One question, let's say that person in the job market is worth 50 bucks an hour. Wonderful. I charged 47 or $57. And then you cut it in half. If you want. Interestingly, I think that coaching, you can charge actually a higher price typically than what you're worth in the job market, which is really cool even to start.
And it's a beautiful thing. So sidebar, that's it, that's it. And then you jam with them. So what do you do when you're like, okay, crap stuff. But now like I actually have a client. I don't know what I'm going to coach him. What am I going to tell him? How, how am I going to give them the solutions that they need guys coaching is client led. It's listening. You already know. Cause you're already doing it. Okay. You're already the productivity queen like, hello, I need to hire you. So all you're going to do is you show up with your student and then I'll take you through the actual process. Like, what do you need to set? Like the backend stuff, those of you freaking out like, but what do I need? Listen, it's more about the actual conversation. So you hop on zoom and I just have plain old free zoom on my laptop.
I look a hot mess. You know, my gym clothes, whatevs. And I'm like, Hey girls. So tell me what are the number? No. What is the number? One thing you want to accomplish today in a 30 minute session, ask your client or student to come with one problem. One, what is the number? One thing we've got to solve today? Because you want your customer or client to walk away with a solution. That's what they're paying you for. So if they're like, Oh my gosh, I'm so unproductive in my weekly planning. Like I can't seem to get it together. I've listened to all of your podcasts. I love all your tips, but I just need your help. Like, can we pull up my calendar and you can help me prioritize and help me clean this up. Oh my gosh. Absolutely. You share. You take them through your process.
You are very clear. You are direct. Make sure that they're understanding you try to go in a methodical manner, taking them through. Step one, step two, step three. You record the session. Okay? And then at the end, you recap, okay. We have five minutes left. I'm going to recap. This also helps you with boundaries. It helps you get off the call on time. When you say, okay guys, we're going to recap five minutes. Here we go. Step one. You're gonna do this step two. Next week, you're going to preplan set three. We're gonna use color coding. Step four. We're going to cut out all of this open space. Step five. We're planning these five areas of your life. How do you feel? And they're like, Oh my gosh, I feel amazing. Change my life, sister, boom, Shaka Laka.
And then my friend, you asked them to leave you a review. My favorite is for my clients to leave me a review over on my Facebook page. So if you've been a client of mine in the past and you have not left me a review over at facebook.com/successwithstefanie, please do so because I use it in my email marketing, my sales pages, my Instagram stories, all the places. And it's also good visibility for you. So tell your students and your clients, please leave me a review, please, please, please ask them right away while you're on the call. Okay. That's it. You've just had your first client. Did that feel easy? It is. It's easy. It's a beautiful way to make money immediately. When you have a really small audience, you just solve a problem. Start with 30 minutes, charge what you would charge in the work in the workspace.
Now let's go through the tacticals the actual how, okay. So how do we find clients? You promote it through your free vessel, your podcast, or your YouTube channel or your blog. In my opinion, those are really the only three that you can own. And then you can, you can supplement with one social platform, Instagram or Facebook or whatever the heck tick tock is. I don't even know what that is and I don't care to know whatever. So pick your thing. And you're just going to simply say, Hey guys, I just started offering strategy sessions in this area. Let me help you. You don't even have to be clear on what that means. Your customer will tell you what they need in that area. That's the beauty of it. It's client led you. Listen, you listen. Okay. See you promoted on there, promoted on social and then you get a hit.
You can tell them, just email me, email me for info. You don't need a website. You don't need fancy email crap. All you need is you your free content vessel and, and zoom the laptop. Okay? So you tell him to email you. And then here's the next step for me is I have a coaching menu. Now you don't need this at first. And I actually would advise against it because you want to see if you like coaching and you also want to practice and see what type of clients you want. So I would actually just have one offer at first, like a 30 minute or max 45 minute session just to practice and get comfortable. And the next step guys is to Bindu a coaching consult if you want. But personally, for 30 minute sessions, I wouldn't, I would just say, if you have a question, shoot me an Instagram, DM.
Like, you know what I mean? Instagram DM is the new phone call. One thing I do love Instagram for is DM many things. I don't love about Instagram, but I do love using DM as my conversational like Avenue with clients. Cause it's super easy and simple and it's free. So you get them to the other side. They're like, Oh yeah, yeah, I do. I want to hire you for a 30 minute powwow. Awesome. The next step of one email and there are three steps. Okay? Step one, he signed a contract. You need a contract regardless of the type of coaching or strategizing you're going to do. You want to cover your patoot? You can find verbiage online. There are so many free templates. That's a great place to start and you want to search for whatever type of coaching. If you're doing online business coaching, you can look for an online business coach, legal template and make it your own.
And then of course disclaiming my booty here. It's always a great idea to have a lawyer. Look it over. That's step one. And I actually do it in my word, doc, save it as a PDF. And then I go to click filter a filter sign. You E sign it. And then you say, fill to sign again and you can send it to somebody for free. They each sign it and it gets funneled back to your email for you for free. It's so cool. The signing software, sejda.com. Step two is for them to pay the invoice. So I invoice upfront. I use PayPal invoicing, super simple and free. If you want to get fancy and use HoneyBook or dub Sato. Cool. Do you need it today as a new coach? No way. I'm still just using this free signing software free PayPal.
I pay 10 bucks a month for Calendly, which is step three. Book your time in one email, it says, Hey, I'm so excited to do a session with you. Please complete the following. Step one, he signed the contract. Step two, pay the invoice, which has been sent through PayPal. Step three, book your time. I use Calendly it's $10 a month cause I have a lot of different types of appointments, but you can also use the free version and just have one type. Oh my gosh. You're running a coaching business for free. Is your mind exploding? So cool. Right? So once they've done those three things, the final tier for me is inside of Calendly. Bef while they're booking, I link Calendly in the settings to zoom. So Calendly is doing all the work for me. Calendly sends them their zoom invitation. I also set up reminders for my client.
They are reminded two days before, one day before, and then like an hour ago before. So hello, like just show up your client is there and you're ready. And then inside of Calendly is also a place where you can put questions and this is probably the paid version, but it's so worth it. I asked them, tell me about you and your business. Tell me about what you want to work on today. Give me your top one, two or three things. So if you're doing an hour, you can fit three things. If you're doing 30 minutes, tell me your number one problem. We're going to solve today. I asked them there are any Eneagram number and I asked them anything else I need to know before we meet, then finally I say, you must use an external microphone for the, for the replay recording. And because I use a lot of the stuff on my show, that's a whole another conversation, but put anything you want ahead of time in the Calendly invitation, because now you have everything. You, they have the zoom invitation, they are getting automatic reminders and it links to your calendar on outlook or Google calendar. And your appointment has been booked. So that's it now. Oh, it's time. It's For the session. Yay.
Remember nothing to prepare guys, you know your stuff. If you are talking about something over and over again in the fitness realm, you know, busy workouts or quick workouts for busy moms, five minutes or less, get your sweat on in five minutes or less. And somebody wants to hire you for fitness mentoring. I think you know your stuff. Okay? Don't flip out. It's gravy. The person that hired you is two steps behind you. They're not going to look at you, be like, well, that sucked. That girl didn't know her staff, or they wouldn't have hired you in the first place. They've already seen your YouTube stuff. They've already watched your, all the stories that you have. They've already listened to your show. They already know you. The number one thing that my clients say to me is they're like, Oh my gosh, Hey Stef. I feel like I already know you.
I feel like we're friends and I love your show. And I've learned everything from you. I just need a deeper implementation or I need your help. I need your brain on blah, blah, blah, blah, blah. So there's no need to be nervous. You got this, you totally got this. So you show up. I get on right on time. I use zoom. Like I said, make sure that record button is on because you're going to send them the replay of the recording small talk for 60 seconds. Then I asked them, what is the number one thing we're going to solve today? What do you need help with? They tell me, I ask any identifying questions that I need. Maybe tell me a bit about you. Tell me a bit about the situation. Explain your business to me, explain why you're having this roadblock. Explain your idea for your own course or blah, blah, blah, blah, blah.
Let them lead the way. And then all you're going to do is problem solve with them. Most often, what I find with my clients is they're just in their own way, they're overthinking it. They are, they have limiting beliefs as to if they can do it. Maybe they need help with the verbiage. Maybe they can't seem to figure out the how, which is totally why they would hire you because you know the how, because you've done it, right? And then the last five minutes of the session, you recap, give them homework, something to do and wrap it up. That's it. You're done. You were literally done. And the final step is to email them the replay and a little thank you, email. And then I ask them for a review. You've just coached. Like, is that not crazy? And coaching can fall under the business. You already have, whether you're an LLC or a sole proprietor, it's a piece, it's an income funnel for you. It's a way to do market research. It's a way to understand your avatar. It's a way to hear from them what they need and know. What's so crazy. The products I created first, which was the Facebook and branding bootcamp and the Instagram success formula.
It's what I wanted. It's what I thought got my Lola needed. But once I started meeting with clients and really getting to know the people that I was serving, I didn't hear, Hey, Stef, I need to grow Facebook or start a Facebook group or get an Instagram following. I was hearing, Hey Stef, I'm starting from scratch. I don't know what I'm doing. I don't understand who I'm marketing to. I feel this calling, but I'm confused. I want to create passive income, but I don't know how. And I'm like, Oh, I got to get myself out of the way here. And I do see the solutions I can provide her. And I do see the type of passive products that I could create that she actually needs. And it all came from coaching. And then the other really beautiful piece about this is for those of you that are just starting out you're six months or less than your new business coaching is a way you can make money right away.
There's no overhead. There is it's your brain. You don't have to create something fancy and try to get the content out of your brain on paper or into a course. It's just you talking and teaching what you already know. So to me, as a new entrepreneur offering some type of coaching or strategy session would be a no brainer. It's extremely profitable. You can do it with a tiny audience. Actually it's preferred because of all the things I said, okay, it's just a plus. Plus it's a pro in every sense, like there are so many pros to it and I don't see any cons. Here's the con, I see your coaching business explodes. And you're exchanging too much time for money. I'm raising my hand. Okay. Oh, I'm raising my hand because that's, what's happened to me. Hello? What a flipping great problem to have, because then you can raise your prices.
You know, you can say, I don't like coaching. I'm going to convert to a fully passive model, but now you have the audience to do so. Or you can say, I love coaching, but I don't have so much time to coach. I only want to take two people a week. Great. Triple your price. If you're that full, if your business is booming, that much, it will filter out the people that aren't willing to invest in themselves at that level. So really there's no doubt, right? So I hope that inspired you. If you're a newish entrepreneur and you're looking for ways to make money immediately, but serve, solve, hone your craft, get better, get the content and the solutions that you would need to create a really great course. Start here. I gave you every tool that you need. I just told you exactly how to coach.
Exactly. So if that is not a pot of gold, that I've just gifted you. I literally have no idea what it is. If you guys are doing me a favor right now, please, as a thank you for this free coaching session, I just gave you on coaching. Please head over to Instagram and screenshot this episode and share it in your stories. Please do that for me. That is the number one way you can thank me. It's how I can grow the show. It's how we get visibility. It's how we get ranked. And this is my business. You guys serving you, helping you grow, helping you have the breakthrough, helping you make money, helping you live the life of your dreams. But in return, I need you to share this message with someone it's so extremely important to me. I thank you so much. I appreciate you with all my heart.
I'm grateful for you. I pray over you that you take the leap. Try it, see if you love it. I pray that God gives you courage. I pray that you lean into and get quiet enough to hear the Holy spirit whisper that you need to hear to help you move in the direction that you were meant to move in. I pray for happiness in your soul today. I pray for peace, peace in your heart and whatever you're facing. And knowing that God's got this, you can arrest. You can rest easy knowing that he's got the money ready for you. The clients waiting for you. The provision is there. He has everything prepared. If you would be willing to walk in faith with him, I love you. I'll see you soon as always love and light.
Lots of fancy unused education. Podcast Coach, Clarity Coach, & Top #25 Ranked Podcast Host for Christian Entrepreneurs.