BONUS: Podcast Strategy Session! Naming, Tagline, SEO, Content Map & More with Beatriz Vargas

12/16/2019

This BONUS episode is for my girls that stuck on setting up the content channel. Like what to name it, what the tagline could be, what the episodes or videos would be about... how to map out content so it's juicy and exciting.

Meet my student, Beatriz Vargas. We jam today in a podcast strategy session and come up with an amazing plan for her new show. We cover titling, tagline, SEO, her avatar, content mapping and more. It's a must for all of you that are ready to grow an authentic audience in 2020. AND, LOLA... that better be YOU!

Subscribe. Enjoy!

XO,
Stef

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Full transcription available at the bottom of this blog post.

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FULL EPISODE TRANSCRIPTION:

Good morning, sunshine. It is 7:40 AM. I'm sipping my second cup of coffee. And this episode was totally unplanned for you, but it was so good. It's a strategy podcast session. So my students over in the course podcast pro you often get stuck on what would my show be called and what would the tagline be? What would the channel art look like? What would I talk about? Help me with content ideas. And so they can book a quick strategy call. It's a 30 minute jam session with me and it's fully dedicated to streamlining their podcast. So today I wanted to let you be a fly on the wall into one of these podcast strategy sessions with one of my students, Beatrice Vargas. And we really talk about and tackle the SEO we get into naming of her show. I give her a strategy for how she can create these super cool podcast episodes.

And I mean, just wait, like get to the end of this session and everything comes full circle. And both of us are just sitting there like, yes. So if you have podcasting on your heart or a YouTube channel, which hello, you better have one for 2020. I want you to stick with this because this might help you come up with a strategy for setting things up the right way. And if you're sitting in this space where Beatrice was sitting and you're going, I just need some help stuff. Like can we do a quick strategy session? It's really fine tune specific and fast. And it's only related to podcasting or YouTube and those little SEO tagline stuff that you need to get mapped out and content creation. Please let me know. Let the team know you can email us info@stefaniegass.com and we can give you the details. I know you're going to enjoy, I got to go sip on this brew coffee brew, not beer brew love yet chat soon. Welcome back to The Mompreneur Mastermind Show, where we choose to run insanely successful, passive income businesses that light us up while consuming iced coffee, braless, and flawless, and maybe breaking it down to some gangster rap while our kids aren't looking. Did we just become best friends? Yes. Yes we did. Hey, I'm Stephanie gas, six figure corporate exec turned top 1% network marketer, turn podcaster. I believe when we let God light our path, we experienced true miracles. Welcome sister. Let's get pumped up for today.

I've gotten probably 30, 40% of the way through. And I started going through the exercises and the, a lot of, I think what's left is the logistics that you have, you know, just editing and things like that, which I feel that'll be pretty easy when I get there. Yeah. What I wanted to dig in for today was just kind of planning it out. I'm planning the content, cause that's the thing that's just held me back for just that holds me back, you know, what that should be And to get out in content, if you hear me clicking I'm typing notes. Okay. So planning it out and the content. Okay. So tell me about, I have your notes up, but I want to hear in your own words, what your vision is for your show and

Sure. I mean, I'm really looking for, as I have a like a story with my husband where God really just, he really just redeemed our marriage. My husband walked out on me and we were separated for about a year, kind of like went through a really, really tough year. And so now I find myself teaching a lot, you know, whether it's I'm, you know, or at my church or I find myself telling the story a lot. And when I do, I have so many women reaching out to me saying that was so inspiring. You know, you really made a difference. Thank you so much for being brave and sharing. And then I would find myself kind of coaching women through what they were going through. And I started to feel like this should be, you know, it's not my business today.

But I feel like it should be. And not necessarily the, I guess part of the thing that's held me back is I feel like, should this be a business or really, is it more of a ministry? And so when so as I listened to your show, I'm like, you know, I can start a podcast and it really can be a ministry because anybody who needs it for free is going to get it. And then anybody who would want to work with me, one-on-one that, you know, that may be a way that I could start to make money off of it. Cause you know, it started to get to the point where it was a lot of my time in my young twice a week. And I was spending time with people twice a week for free, which I'm happy to do, but I feel like God really spoke a word to me. And he said, very specifically, you will impact thousands with your story. So I said, okay, what does this mean? You know that so beautiful. It was, I was in the middle of working on an MLM or had just started an MLM. And so I thought my weight loss story, like what stories are you talking about? And it wasn't until a few months later where at my church they do thing called stories

Where they basically, they feel a testimony and they show it each week. Yeah. And so they had shown the testimony of myself and my husband and really it was all him, he was talking and saying how God really just changed him. And he was an unbeliever when he left me. And how, you know, really just told him, like, you better go get your family back. And so that's how it all started. And so then I started to see, okay, God, that's the story you're talking about. So that's why I'm like, I have to, you know, I feel like I'll be disobedient if I, if I don't start sharing, I just haven't because I don't know, like where does, you know, and again, for a while it was like, this doesn't fit in at all with my MLM. So I quit that because it didn't make any sense for me and I wasn't making any money from that.

And so now I'm a real estate agent and that's how I make my money and that's fine. And that's great. You know, it pays much more than an MLM. It allows me a little bit of time, freedom. But this is the passion project. And so that's going to allow me to do this. I'm able to do it full time. Great. But I just feel like I have to do it and with you, Oh my gosh. How cool is that? I love how I don't love it. Cause it hurts at the time. But like God puts us through the ringer, like the test of all tests and goes, now I'm gonna use this for good, like let's watch me transform that hardship for you into a miracle, into a glory, into a story that like you were told can transform thousands. Like, Oh, I'm so for it.

So love that. I think it's super cool that you do have a business model today that brings you in revenue. That you're not like, okay, we need to make money from this tomorrow because removing that pressure from something that starts from a place of passion is a beautiful thing because the money will come. I promise you that manual time and coaching is a hundred percent probably where I would tell you to start with something like this type of brand, because until you start meeting, until you start meeting with these women over, like, let's say the course of six months as your show grows and you start to gain more and more women that are giving you the questions. I think, as it grows, you'll start to notice, okay, I'm walking them through the same steps. I'm giving them the same type of advice. I now see that I've created a system that I can package into maybe a course or a workbook, or you'll get some type of inspiration for a passive product.

I think down the road tomorrow you could take a coaching client. Right? Right. So yes, like, and the, and also all that does is at a deeper level of implementation for her because she can learn from your show and we'll talk about all of the way that the show might fit in. And my might actually feel your coaching business, which is crazy. But cause I already have ideas for that offering her. Kay, you had all this free stuff, but, but you have like one specific issue or one thing that you want to work through with me. It's just another add on of value for her to hire you for an hour or 30 minutes. Okay. Let's first talk about the podcast because I want to make sure that we leave this strategy session with any open podcast question you have left. If we need to name it tagline, the SEO, like let's get those little things mapped out so that we're done and we'll spend the rest of it. If we have time.

Now what that coaching might look like or like funneling people in, et cetera. Okay. yeah. The name actually was just working on like a mission. So I don't, so I was going through the steps that you have laid out in the course. And so I kind of wrote down, you know, one of the things you wrote were like create a mission and then how can we get them there? So, all right, let me create my mission. And maybe you can help me with the wording and that might help to kind of figure out what should this be named. So right now I have my mission is to improve the quality of marriages by helping. And then I have in parentheses, I don't know if it's Christian women react differently to their spouses. And then again in parentheses to biblical principles. So maybe it's just helping women react differently through biblical principles or helping just in general question, women react differently to their spouses and then, and reignite the fuel that one's burned in their relationship.

Okay. Any ideas for a title yet? I was thinking I had a really tough time with that last night. I was coming up with like the real life wife or the real life Christian wife. Cause the real life wife is available, but then it's not available on Instagram and several different iterations of it are taken on Instagram as well. So when I thought maybe it's the real life Christian wife, the podcast it's self doesn't necessarily have to be towards Christian women. But the things that I talk about are biblical Bates,

Women and women, a hundred percent, no it's Christian women because you are teaching through Christ and a piece of your truth and your message is through scripture. So like I think you have to be extremely clear like yeah, this entire show is based on scripture, on faith, on faith led beliefs, like right. You know, Oh gosh, hold on. I had this. Sure.

Do you have for a name come through in my brain? Just a sec. Oh, it was okay. What about something like the faith driven wife or the unshaken wife or the unshaken marriage? Like okay. Like something like that, because I think we want them to understand that like the real life wife could be anything. Right. I want it to be more like she is holding onto her marriage. I have a friend that like went through something similar to you and she kept telling me, I am holding onto this with white knuckle ferocity. Like God told me to hold on with my white knuckle light to not let go of this marriage. And like, that's what I think of when I think of
And like she has to be a guest on your show. Yes. Yes.

I think of that. I think of like the unshakable wife or the grace fueled wife, the grace fueled marriage, something, The grace. Okay. So one of the things that I talk about and I sit when I'm talking to women, as I tell them, like you have to pray for an overwhelming amount of grace so much that your cup is completely over-billed because that's the only way you're going to be able to not kill your husband. And you know, when he's doing all the things that you just, how dare he do that. And so I like that you had said the grace fueled wife, I think in a grace filled way.

Oh yeah, yeah, yeah. The grace filled wife, the grace filled marriage. Is it the marriage or is it the wife or is it I think, I think it's think it's the wife. So it would be great if husbands listened and maybe they had some ideas as to how they can relate to their wives, but essentially what, this is what it is, is, you know, women here in my visions, women submit to your husbands and they freak out over that verse. Sure. But it's not actually as terrible as it sounds when you read it on paper or you hear a man say it. And so that's really what I want to dig into. It's like, if you actually just change the way you relate to your husband, so many other things will change. And there's a great body of work called the love and respect there's there was a podcast. I don't think they've published episodes anymore, but it was a book. So many things that, that really helps me. So it would be a lot of principles from, from that book, but they basically take biblical principles and they break it down. But the reason why I think this podcast is necessary is because that is told from the viewpoint of a man. And so it needs to be told from a wife's viewpoint who like, who went through all the things and, and you know, and so that's why I think it's important.

True. Cause it's like, whenever I want my husband to do something, instead of telling him to do something, I'm like, I'm going to do more of that. Let me be his example. And it's so funny because I'll do more and think he doesn't notice, he doesn't notice he has. And all of a sudden he'll say something like over Thanksgiving, we were all things, something we're thankful for. And he said that one specific thing of like, she sets this example for me. And I was like,

Not only did he notice, but like it internalized for him. And even if it took six months for that seed to be planted, it would have been opposite if I was just Adam, Adam, Adam. Right. So it's like, yeah, I love all of that. I am. So I love all of that so much. And I just, it's so funny that we're even having this conversation because after my friend came to me and show me everything that had happened between her and her husband, I'm like, why don't you just leave him? You know? And like, that was one of my, even as like the Christian as I am, I'm like, how can you stay with them? Just like God told me to God told me to stay. And I was like, what? And we had this like two hour conversation and it was like everything you're saying, and it's so beautiful.

And I think there's so many women hanging on by a thread of that decision point of, do I leave or do I stay and can this be fixed and chemists be healed and Oh, I am. So I just am. So behind your mission and look you hanging in, not only brought him to God, but now you have this story that, that resonates with all these women. And it's funny. Cause like when you're sitting in that dark space, you feel like everything is like your rock bottom. Nothing's going to get nothing good. Can pause come up this, but everything great comes of it. Cause that's how God works. So cool. Okay. So let's get back to this. So I think if we went with, for the purpose of this conversation, grace-filled right. Okay. And if you can leave off, I don't know if you want to leave off the, the, but like for purpose of locking in the domain name, locking in the podcast, if grace-filled wife is available, right?

Yes. I would take that. Here's what I was thinking for like your tagline. Sure. Something like, you know, this will be recorded so you can write it down and play with it. But something like healing and reigniting your marriage well believing or staying steadfast to the promise from God, through grace guidance and scripture led principles and inspiring stories of perseverance and white knuckled ferocity or something like that. The key words here in this tagline are like healing, reigniting your marriage. Very clear. That's the promise for her? How, because we are, we are believing in the promise from God and then what, well, how are we doing that through grace guidance, scripture and inspiring interviews, right? Yeah. So that's like the tag line. And then I think when I think about like an SEO paragraph that will get her to click on you, it's something like, are you sitting in a mirror marriage that feels empty?

Are you struggling to read, ignite the passion and the love that you want shared with your husband? Are you in between repair and leaving or are you, are you toying with the idea of leaving, but you're stuck with your promise to God to stay true. I've been there. My story is your story. And I want to help you heal. And re-ignite your marriage while still believing in the promise that God gave you. I want you to stay with me, learn from me, internalize the grace guidance and interviews so that we can transform your marriage and you can become,

Oh my goodness. That's so crazy. Yeah. Yeah. Like I it's, I was like for so long I've I've been feeling like I need to find somebody who can help me unpack this. And then when I found your podcast and I binged on all the episodes, I'm like, I think she can do it. So I'm so excited. Does this feel right? Does it, does that messaging feel right? Yeah. I mean, and I can tweak the verbiage, but yeah, that's essentially it.

And if you want to take that verbatim, go for it. Right. Copyright Beatrice. That's her copy. Okay. So that would be the name, the tag and the SEO description, so to speak. And you can use that everywhere. Website, Instagram, like the Instagram bio is the tagline because it'll like, it's one sentence promise to her. Right. And so then when we look at your show, let's talk about content. Obviously what are you thinking? Are you thinking one episode a week? Do you have any ideas for the way you want to lay out your show? Yeah.

I was thinking if not one episode a week, two smaller ones I noticed you do about anywhere from 20 to 40 minute episodes. And I really like the fact that it's two episodes a week. And so I'm kind of liking that, but I, I, whatever it is I do, I want to make sure that I can be consistent with it. So I want to make sure that I can plan out enough content. So I'm not, that's what I'm, I'm nervous about that I won't plan out. I won't have enough content and then I'll run out of things to say, and then I'll be scrambling. So I'd like, I want to batch work. Then I can do interviews and things like that. But for the first couple of episodes, definitely doing and really kind of going through the process. So there's a lot of books that I've read that have helped me through this. And so kind of creating. And I think that will eventually help me create like some sort of online course or workbook going through the content. But I noticed that like your content is really rich, but it's not, you know, you get something totally different, you know, with podcasts university. So

The course is the implementation. So as I start to see these women, as they started to like reach out to you and DMU and all that, those women that you've worked with in the past, I think you can give them so many tools, but there will be a point where they're like, but I need you to either hold my hand. I need the coaching or I need the strategy to see, like, can you give me examples of how I can embody the things you're teaching me? So it could be a membership group. It could be a support. Think of the potential of a support membership group. Oh my gosh. Like, you know, the grace filled wife community and there's all these women empowering, lifting up, putting scripture behind each other as they share like hard stories and breakthroughs and wins. And I mean, it could be $7 a month and you go live once a month and you give them new strategy and you do answer questions live.

And Oh my gosh, like that could be such a beautiful thing to grow into. Yeah. So for the content, I would obviously start with your story. You, you were saying that I'm with you and if it is ends up being, I mean, I would sit behind the mic and bare your soul. And if it ends up being an hour and 30 minutes, chop it into three episodes. Okay. And just say, you know, continue to in episode two and anytime can leave a cliffhanger. It's great. Cause they come back to the show. So I would definitely get your story out. That's going to be probably episode one and two, maybe even episode three. And then I think you want to have that. So I had an idea and I don't know if you like it or not, but my idea was what if once, so if you had two a week, you could either do just a solo episode on a specific topic.

So think about your woman, all of the pain points for her. And you've done this exercise from the course, like, you know what, she's struggling with. Just pick your one. Like that's the title of the episode. I've lost faith. Like that's the title of your episode, right? You can go in there and like, okay, this is for the woman. And in your journey today, you've lost faith that you can repair this marriage. And then that's the lie. You've lost faith. But then you go in and you deliver the promise and the promise you can pull from scripture, you can pull from a resource or a book that you found and then take them through, how do we implement this promise to rewrite the lie? And then so like second one might be, I am lonely. That's the lie. And so you get in there and you say, if this is the lie for today, sister, here's his promise. Give him all the scripture behind it. How do we heal this today? How do we get her over the other side of that lie? Gosh, what other lies come through for this woman where she's sitting, where you sat, she is not good enough. Yes. She doesn't want me. I'm dumb. I'm unworthy. I'm going to be alone. I've given up, I'm tired of fighting. God did this to me or why me never thought this could happen to me. What are my w what about the kids?

Right? I mean, Gosh, so many lies that are going through your heart as you sit there and you're like, your life is falling apart. Right? My life is falling apart. That's a lie too. So I think of that every episode. So let's say you have three that are like LA, it's a lie. And you do talk about it in that. And they're 30 minutes max,
Right?

This episode is an interview with a grace-filled wife. Hmm. For example, like you could have interview with a grace-filled wife, you know, Alaina shares on redemption interview with the face grilled wife, Caitlin shares on forgiveness interview with a grace-filled wife, Mary shares on passion. Yeah. Just to like, you know, spice it up. You've got somebody teaching, they're hearing that it can be redeemed. It can be healed. It can be saved. And then they're also learning from you how to rewrite the lie, like crazy. So that just was what I thought of. I was typing that and thinking how cool that, that layout.

Yeah, because then what actually this allows me to do is all the other stuff that I have that I sit with when I am sitting with women and telling them I actually, when I am coaching them through the thing, I am giving them all the implementation. So what it does is allows me to give so much free content, but it actually also allows me to like give them the stuff, whether it is for a course or for coaching, that this is step one, step two, because I do that already. And I was kind of just trying to figure out how I really like this because I could also share that in a podcast one day as well. But with this, this is enough that can get me through several weeks or months of content and then start to look at analytics analytics and see, you know, what am I getting the most feedback from? And then switch if I need to from there. But this is definitely a place to start, you know?

Yeah. And you know, it's funny. Cause you'll think like, Ooh, but should I do interviews and all this thing, God will give you the woman women he'll give them to you. I already have one for you. You can probably think of a couple that you met through your journey that have gotten to the other side of that. And it's crazy. And then once people start listening to the show, God will bring it The guests it's so cool.

And he'll give you the topics and he'll give you the words, all you were called to do is you went through it and now to share your story, that's what your call was. You know, now here you sit and you have all of this, you have an incredible journey that can help other women heal and grow through their pain. You will then have the platform to pull from the similar community. So that's how I would map that out. And yeah, if you want to do two a week, amazing, the more you do, the more it will help you. Yeah. If you have the time, I would totally do that. And interviews are a lot of work. They're more work than solo. So I would not do 50 50 to start. I would do maybe like four to one, a three to one, and then see how you like interviews. See if, you know, like you said, at the analytics are off the chart for them. Cool. You can do them more often. And then any other questions on the content piece?

No, I think this is you know, we've got a name for me to look up and this is something really that I can start with and dig into. And then I feel like this is enough for me to, to take action on like my word for this year is action. I've done all the things. I literally have gone through all the training and the whatever, and I haven't actually started anything. And so my pastor was like, you need to just start something. I'm like, I know. So I feel like this is enough for me to actually start putting something out there. And then, and then if I have more questions later, I can always book like a power hour. But

And put a lot of times too, like if you have podcast relating questions, put them in the group and the girls are so amazing. Oh yeah. All I want for you to do to launch with is the first two episodes with your story and it's live, it's in the world and now you're committed and now you're taking action on the call. And all you have to do from that point is just record another episode or two a week. That's it. And so you, that is you taking massive action right now because there's no work for you to do, to launch the show other than record your story. Okay? So I'm going to encourage you by January 15th and you nominated this on my podcast.

Okay. I'm back. I hope you loved that podcast strategy session with my girl, my student, Beatrice. I hope that you go follow her and check out her show. You can check out more about her on the show notes, but I just want you to consider what's your thing for 2020. And remember that you must be putting free content into the world. That solves that is how you grow an audience. And ladies, without an audience, you cannot have a profitable online business because there's no trust. And especially now when every, you know, Tom, Dick and Sally wants to have an online hustle, you want to stand out. And the way you stand out is by showing your heart by being authentic by giving solutions first, and then in the background, we come up with a way to monetize that brand. Okay? And the audience that you've cultivated, that trusts you, that shows up for you every week that knows you're consistent.

That knows your heart. They will buy from you. I promise because they want to see implementation on all the cool stuff that you teach. And here's a crazy thought for you. Have you ever come to my show and thought, Ooh, she gives away too much. Have you ever thought that? I bet you come to my show because I give away too much, right? Because you learn because you get to hear the strategy and coaching sessions and you get to apply them to your own life. But you know, what's even more crazy Lola. The fact that because I give away so much, people trust me and they can visualize how that coaching session would feel for themselves. And they go, I need her to do that with me, which in turn brings me business and grows my brand and allows me to help more people. It's so counterintuitive, give it away, give it all away.

Don't be afraid of that. Pray that the right people will be led to you. And I pray over you that the right people will see and hear your messaging and that your business can be glorified in his name. And that the favor of the Lord will be given to you in this new year. As you do the work you've been called to do that, you can step out in faith and know that if it's on your heart, it's worthy of sharing. If it's in your mind and you've been thinking about it and thinking about it and thinking about it, you've got to do it. And I want you to know that you are so much more courageous than you think. And I've said that before, but I will say it until you believe me, because God created you on purpose. He gave you these dreams on purpose. You've got these fears on purpose because fears are only there. So you can conquer them. Did you hear that fears are only there to help you grow so that you can conquer them, sending you love and light and a huge virtual hug. As always, Stef.